ASHISH KUMAR MISHRA
Sales & Business Operations professional
Lucknow
Summary
A result oriented confident professional offering 20+ years of a successful career with consumer durable sector with diverse roles distinguished by commended performance in: o Retail & Channel Sales o DTH / Telecom Sales o Franchisee Development and Franchisee Operations o Brand Establishment o New Chanel Development o Product Training o After Sales Services Formulated & implemented business plan for the region for target & goal setting, merchandising planning, marketing budget, P&L accountability, KPI's, new business development and so on Expertise in conducting competitor analysis by keeping abreast of market trends and competitor moves Knowledge of identifying prospective clients, generating business from the existing clientele, thereby achieving the business targets An enterprising leader with skills in leading personnel towards accomplishment of common goals
Overview
20
20
years of professional experience
9
9
years of post-secondary education
2
2
Languages
Work History
Deputy Manager- Jio Center Home Lead
Reliance Jio Infocom Ltd.
06.2022 - Current
- Company Overview: RELIANCE JIO FIBER
- Responsible for Fiber Business in assigned Territory.
- Handling Home Sales Officers, Home Connect Team - 18 People.
- Work in Assigned FSA S2 Addition in FSA.
- Customer Service Team Management.
- Direct Sales.
- Special Assignment on SDP & JHD Project for UP East from July 2023 to Nov 2023.
- RELIANCE JIO FIBER
Area Sales Manager
Mirc Electronics Ltd.
01.2022 - 04.2022
- Company Overview: ONIDA
- Consumer Durables Channel Sales & Collection.
- Direct Dealers & Distributor Primary & Secondary in Market.
- Manage RSO & ISD for Secondary Sales.
- Display & POSM availability at all Counters.
- Weekly, Fortnightly, Monthly Closing & Target Achievement thru existing and additional network.
- Business Expansion.
- Travelling.
- ONIDA
Territory Sales Manager
Bharti Airtel Ltd.
05.2018 - 03.2021
- To control the distribution width and depth of the territory within the zone.
- To Network with distributors and the retailers.
- To coordinate all sales activities so that sales turnover are optimised.
- To effectively and timely communicate all schemes /product launches to distributors and retailers.
- To maximize sales through effective execution and implementation of placement and distribution strategies.
- To Develop merchandise for new products/ schemes & market availability of Point of sale.
Deputy Manager-Business Operations
Techno Kart India Ltd.
03.2017 - 05.2018
- Company Overview: Videocon Group
- Spearheaded Franchisee Development (FOFO), Store Operations & Network Expansion (managed 15 + FOFO Stores) & adding new stores continuously.
- Supervised all major brand's business retail operations like Samsung, Whirlpool, Hitachi, Godrej, Voltas Coolers, PL Models & VG Group brands- Videocon, Sansui-Kelvinator, Philips-Electrolux, Kenstar & others.
- Managed channel sales, executed business through DIGIWORLD outlets from Western UP Region.
- Guided and supported a Dealer's team in being able to manage day-to-day sales operations of their stores.
- Executed marketing ATL/ BTL activity in market as well as store level.
- Collection on timely basis.
- Scheme Reconciliation every month party wise.
- Ensure Timely dispatch to FOFO.
- Ensure best after sales services.
- Meeting with Brand's Managers for better support.
- Timely Benchmarking with Competitors.
- Videocon Group
Regional Merchandising & Buying Manager- UP East
Spencer's Retail Ltd.
02.2016 - 02.2017
- Prepare Monthly Plan into weekly targets at the beginning of the month, Drill down to Quarterly plan.
- Monitor Sales & RGM on daily basis to achieve Monthly targets.
- Activity plan for the month & weekend activation.
- Plan for SSSG, Ensure store to grown over LY on sales & margins.
- Monitor ABV's and ensure NOB's & BP to grow.
- Fortnight or weekly sales reviews on Sales, ABV & Nob's with DM / TL.
- Regular benchmarking with hyper format stores & local stores on Prices & Promotions.
- Initiate new product after benchmarking with local stores.
- Check Displays and FIFO on floor and follow Display guidelines of ene to be followed on floor.
- Instruct replenishment officers / executive to raise Pos which are required.
- Follow up with brands for Shipment with vendors.
- Check the Fill rates & escalate if any issues, (Short Grn's / Damages / low fill rates).
- Allocate stocks which are in Warehouse to stores as per stores potential and avg. sales.
- Focus on ageing inventory and initiate transfer to other stores and implement liquidation pricings which are approved from HO.
- Timely clearance of Damage / Defective stocks in coordination with brands, ensure NRGP's to initiate which are approved from brands.
- Vendor meeting strengthen the business requirement for both the sides.
- Various issues need to be addressed through meetings.
- Stocks vs sales, ageing inventory, damages and defectives and pricings issues if any to be addressed to brands during meetings.
- Check for additional scope in business by selling end caps.
Business Operation Manager
DIGIworld-A value Industries Ltd.
02.2013 - 02.2016
- Company Overview: Videocon Group
- Spearheaded Franchisee Development (FOFO), Store Operations & Network Expansion (managed 23 FOFO + 3 COCO Stores) & Company Outlet Business Operations (COCO)
- Supervised all major brand's business retail operations like Samsung, Whirlpool, Panasonic, Kent, Hitachi, PL Models & VG Group brands- Videocon, Sansui-Kelvinator, Philips-Electrolux, Kenstar & others
- Managed channel sales, executed business through DIGIWORLD outlets from Eastern UP Region
- Guided and supported a team in being able to manage day-to-day sales operations of their stores
- Executed marketing ATL/ BTL activity in market as well as store level
- Videocon Group
Assistant Manager-Operations
Spencer's Retail Ltd.
12.2009 - 01.2013
- Confirmed productivity of all staff and customer satisfaction
- Sustained customer's relation and assured best possible solution at his end
- Maintained hygiene & store decorum
- Ensured proper display, POP & offer communication
- Managed team motivational activities, staff training, updated product knowledge
- Ensured store operation's, SOP implementations in all store activities like store opening-closing, commercial, category management, offer introduction, optimal utilizations of housekeeping & security, visual merchandising, visual presentations and so on
Department Manager
E-zone Home Solutions Retail (I) Ltd
01.2007 - 11.2009
- Company Overview: A Future Group Venture
- Executed Ezone store operations, store's top line & bottom line as well
- Made sales plan & strategy for store operations
- Managed sales analysis & trend analysis, tracked competition, benchmarking
- Ensured store operation's, SOP implementations in all store activities like store opening-closing, commercial, category management, offer introduction, optimal utilizations of housekeeping & security, visual merchandising, visual presentations and so on
- Analyzed space, maximum & best usage of space, space selling
- Minimized shrinkage or loss
- A Future Group Venture
Sales Executive
Sony India Pvt Ltd
04.2005 - 12.2006
- Managed sales & business development of Sony Brand and ensured after sales Services
- Provided training to the new staff
- Participated in all Fate & Carnival from Sony India Pvt. Ltd.
Education
Highschool -
Raja Ragubhar Dayal Inter College
07.1995 - 06.1997
Intermediate - undefined
Raja Ragubhar Dayal Inter College
07.1998 - 06.2000
Bachelor of Science (B.Sc.) - ZBC Stream
Sacred Heart Degree College
07.2000 - 06.2003
Masters in Population Education & Rural Development - MSW
Lucknow University
07.2004 - 06.2006
Skills
Conflict Resolution
Personal Information
- Date of Birth: 02/04/82
- Nationality: INDIAN
- Place of Birth: LUCKNOW
Traveling, Watching Movies
I used to Travel in my Entire Professional Job & I love it... Meeting with new peoples , helping peoples is my way to happiness .
Also I would prefer to watch movies with my Family & Friends .
Timeline
Deputy Manager- Jio Center Home Lead
Reliance Jio Infocom Ltd.
06.2022 - Current
Area Sales Manager
Mirc Electronics Ltd.
01.2022 - 04.2022
Territory Sales Manager
Bharti Airtel Ltd.
05.2018 - 03.2021
Deputy Manager-Business Operations
Techno Kart India Ltd.
03.2017 - 05.2018
Regional Merchandising & Buying Manager- UP East
Spencer's Retail Ltd.
02.2016 - 02.2017
Business Operation Manager
DIGIworld-A value Industries Ltd.
02.2013 - 02.2016
Assistant Manager-Operations
Spencer's Retail Ltd.
12.2009 - 01.2013
Department Manager
E-zone Home Solutions Retail (I) Ltd
01.2007 - 11.2009
Sales Executive
Sony India Pvt Ltd
04.2005 - 12.2006
Masters in Population Education & Rural Development - MSW
Lucknow University
07.2004 - 06.2006
Bachelor of Science (B.Sc.) - ZBC Stream
Sacred Heart Degree College
07.2000 - 06.2003
Intermediate - undefined
Raja Ragubhar Dayal Inter College
07.1998 - 06.2000
Highschool -
Raja Ragubhar Dayal Inter College
07.1995 - 06.1997
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