Seasoned Business Analyst and QA professional with over 8 years of experience in SAP Hybris, e-commerce platforms (B2C/B2B), and digital transformation across the Retail, Consumer Goods, Utilities, and Petroleum sectors. Currently managing the Samsung Europe Digital Commerce Program, acting as the lead Business Analyst for 11 European countries, where I translate regional business needs into Hybris-driven omnichannel solutions. Skilled in gathering requirements, writing user stories, test planning, and automation. Recognized for team leadership, cross-functional collaboration, and high-impact delivery in global environments including USA, Middle East and Europe.
Samsung electronics - MENA region (D2C/B2B,)