ASHISH KUMAR SINGH
Head Business Development- Footwear & Accessories
Bangalore
Summary
I am an experienced Retail & E-commerce professional with 19 years of expertise in revenue and customer-centric strategies. My strengths in Category Management and sales generation across multiple sectors, including Footwear, Accessories Luggage and FMCG, position me to drive significant business growth and establish effective partnerships
Overview
20
20
years of professional experience
2
2
Languages
Work History
Head Business Development – Footwear & Accessories
Reliance Retail Ltd: JioMart B2C Ecommerce
01.2022 - Current
- Leading a major ecommerce platform in the footwear and accessories sector
- Business size of $15 Mn with 800+ sellers and a vast portfolio of 300,000+ product options to drive unparalleled growth
- Masterfully analysing weekly 2 Mn traffic and deploying data-driven marketing strategies to achieve 60k orders.
- Meticulous planning and data backed approach helped improve returns by 450bps.
- Streamline processes and proper Categories x brand mix helped improve P&L by 235bps
- Leveraging advanced analytical tools and precision promotion tactics to maximise conversion by 30bps
Category Head Private Brands – Footwear
Hiveloop Technologies (Udaan.com)
01.2021 - 12.2022
- Leading B2B platform specializing in private brands
- Shaping a purpose-driven brand by understanding consumer needs and launched 3 Private brands
- Driving profitability through strategic cost optimisation- saving 300 bps
- Directed sourcing process to increase warehouse inwards by 3x.
- Servicing over 5k retailers with 3 Mn pairs generating revenue of $ 15Mn
- Redefined packaging standards and supply chain achieving an impressive 76% reduction in supply chain cost.
Head Private Label Mens Footwear and External Brand
Reliance Retail Ltd: Ajio Business
07.2015 - 01.2021
- Leading B2B platform with a focus on men's footwear
- Conducted in-depth market analysis in 45+ towns and curated a winning merchandise mix, laying the foundation for a successful private label strategy with strong market penetration with over 5k retailers.
- Launched 10 Private label brand with GMV over $33 Mn.
- Over 10 Mn pairs sourced from different parts of country.
- Strategic tie ups with brands for exclusive range with over 1000+ options
Head: Footwear, Lifestyle Accessories, and Travel Gear
Fashionara Pvt Ltd
06.2014 - 07.2015
- An online fashion portal focusing on footwear and accessories
- With precise merchandise mix and optimal sourcing, increased share of footwear from 8% to 32%
- Driving business with the projected value of $ 13 Mn
- Reduced go-live TAT from 8 days to just 2 through process innovation and operational agility
- Highlight your accomplishments, using numbers if possible.
Category Manager - Footwear and Accessories
Mega Mart, Arvind Lifestyle Brands Ltd
01.2011 - 06.2014
- Leading category management for footwear and accessories
- Orchestrating end-to-end merchandise management across 100+ retail stores
- Collaborating with design to curate over 300+ trend-forward collections every quarter
- Strategic sourcing from India and china for 1200+ options every year
- 41% YoY growth in Accessories by implementing Vendor Managed Inventory (VMI) and strategic global sourcing, especially from China.
Buying & Merchandising – Food, Non-Food, Handbags & Fashion Accessories
New U, H&B Stores Ltd
02.2008 - 01.2011
- A subsidiary of Dabur India Ltd, focusing on buying and merchandising
- Redefined the inward process for confectionery, successfully reducing damages by 80%.
- Implementing engagement programs to educate floor staff
Buying & Merchandising – General Merchandise, Bags & Fashion Accessories
Big Bazaar (A Division of Future Group)
07.2005 - 02.2008
- Division of Future Group focusing on buying and merchandising
- Developed precise assortment plans and demand forecasts for 15+ large format stores
- Delivered 40% growth through cross-functional collaboration, positioning the category as the top performer across all Big Bazaar zone
- Aligning store promotions with business strategy
Education
Executive General Management Program - undefined
IIM – Bangalore
Bangalore, India03.2018
Post Graduate Diploma in Business Management - Marketing
ITM – Navi Mumbai
Navi Mumbai, India05.2005
Skills
P&L ownership
Timeline
Head Business Development – Footwear & Accessories
Reliance Retail Ltd: JioMart B2C Ecommerce
01.2022 - Current
Category Head Private Brands – Footwear
Hiveloop Technologies (Udaan.com)
01.2021 - 12.2022
Head Private Label Mens Footwear and External Brand
Reliance Retail Ltd: Ajio Business
07.2015 - 01.2021
Head: Footwear, Lifestyle Accessories, and Travel Gear
Fashionara Pvt Ltd
06.2014 - 07.2015
Category Manager - Footwear and Accessories
Mega Mart, Arvind Lifestyle Brands Ltd
01.2011 - 06.2014
Buying & Merchandising – Food, Non-Food, Handbags & Fashion Accessories
New U, H&B Stores Ltd
02.2008 - 01.2011
Buying & Merchandising – General Merchandise, Bags & Fashion Accessories
Big Bazaar (A Division of Future Group)
07.2005 - 02.2008
Executive General Management Program - undefined
IIM – Bangalore
Post Graduate Diploma in Business Management - Marketing
ITM – Navi Mumbai