Summary
Overview
Work History
Education
Skills
Websites
Certification
Timeline
Generic
Ashish Kumar Yadav

Ashish Kumar Yadav

Gurugram

Summary

Versatile and results-oriented manager with 8 years of experience leading cross-functional teams and executing complex, high-impact projects across digital, e-commerce and Quick-commerce. Proven expertise in strategic planning, process optimization, and fostering collaborative team environments. Skilled in driving operational excellence, improving efficiency, and maintaining high standards of quality and performance. Recognized for implementing innovative solutions that deliver measurable business impact and drive positive organizational change

Overview

8
8
years of professional experience
1
1
Certification

Work History

Deputy Manager

The Man Company
Gurgaon
02.2025 - Current
  • Executed multi-channel marketing campaigns to enhance brand visibility and engagement.
  • Developed comprehensive media plans for product launches and seasonal promotions, optimizing budget allocation across all stages.
  • Collaborated with creative teams to design impactful promotional materials and content strategies.
  • Analyzed market trends to guide strategic decisions and campaign refinements.

Manager

Interactive Avenues
Gurugram
08.2022 - 01.2025

Managed and executed multiple projects for diverse stakeholders, including USHA and Wipro.

  • Prepared weekly and monthly performance reports to optimize campaign effectiveness.
  • Oversaw media planning and execution across platforms like Amazon and Flipkart, aligning with client goals.
  • Collaborated with clients to track daily spending and achieve campaign targets.
  • Optimized campaigns daily, implementing strategies that enhanced performance and drove sales growth.
  • Created integrated marketing campaigns combining offline methods with digital tactics for comprehensive brand reach.
  • Developed audience-targeted campaigns, optimizing ad spend and leveraging analytics tools to enhance ROI.
  • Analyzed campaign performance data and market trends, identifying challenges to drive targeted strategies.

Executive

Cheil India Pvt Ltd (Samsung Group)
Gurgaon
09.2020 - 08.2022
  • Executed high-impact e-commerce campaigns for Samsung, enhancing online sales and brand visibility on Amazon and Flipkart.
  • Directed digital initiatives on Amazon and Flipkart to maximize engagement through product launches and sales events.
  • Optimized customer journey across touchpoints, improving product content and search visibility for increased conversions.

Executive

Vermilion Ad Agency
Gurgaon
12.2019 - 09.2020
  • Drove performance growth to meet client business objectives and optimize e-commerce strategies.
  • Strategized and managed online campaigns on Amazon and Flipkart to enhance product visibility and sales.
  • Monitored key performance indicators (KPIs) such as conversion rates and ROI to refine campaigns.
  • Executed sales-driven strategies to boost customer engagement and improve online sales outcomes.

Junr. Executive

Cheil India Pvt. Ltd
06.2019 - 12.2019
  • Managed US brand (Signutra) which deals in nutrition drink to increase their brand awareness and sales in India
  • Handled various campaign strategies and media part for the client to increase their social platform followers
  • Handled social media strategy and share weekly Google Analytics and Social platform report with the client
  • Understanding client requirements for design and creativity and internally worked with the design team to deliver the requirement

Business Development

Dibz App
05.2018 - 10.2019
  • Focused onboarding of restaurants onto our platform
  • Conducted daily meetings with restaurant owners to educate them about the Dibz App

SEO Intern

OYO
06.2018 - 06.2019
  • Handling website design and content writing for the Hotels partner's website to increase their visibility on google search result
  • Closely worked with the media team for the camping to increase brand awareness

Digital Intern

Oxygen Wallet
02.2017 - 04.2017
  • Closely works with the Digital team, assisting them with their day-to-day tasks

Education

Bachelor of Engineering - Electronic and Communication Engineering

RGPV University
Bhopal
07.2015

High School Diploma -

Kendriya Vidyalaya Jhagrakhand (C.G)
Hasdeo Area, North, Jhagrakhand, Chhattisgarh
05.2010

Secondary School Certificate -

Kendriya Vidyalaya Jamuna Colliery
Jamuna Colliery, Madhya Pradesh
03-2008

Skills

  • Campaign management and execution
  • Performance analysis and reporting
  • Media planning and strategy
  • Project management
  • Client relationship management
  • Sales growth strategies
  • Problem solving
  • Team leadership and collaboration
  • Multitasking skills
  • E-commerce optimization and improvements

Certification

  • Amazon ads certification.
  • Amazon DSP Campaign & Sponsored ads Certifications
  • Google Ads Display Certification
  • Google Ads Search Certification
  • CTRD Certified Digital Marketing Expert
  • Digital Marketing Strategy and Media Planning
  • Google Digital Unlocked Certificate

Timeline

Deputy Manager

The Man Company
02.2025 - Current

Manager

Interactive Avenues
08.2022 - 01.2025

Executive

Cheil India Pvt Ltd (Samsung Group)
09.2020 - 08.2022

Executive

Vermilion Ad Agency
12.2019 - 09.2020

Junr. Executive

Cheil India Pvt. Ltd
06.2019 - 12.2019

SEO Intern

OYO
06.2018 - 06.2019

Business Development

Dibz App
05.2018 - 10.2019

Digital Intern

Oxygen Wallet
02.2017 - 04.2017

Bachelor of Engineering - Electronic and Communication Engineering

RGPV University

High School Diploma -

Kendriya Vidyalaya Jhagrakhand (C.G)

Secondary School Certificate -

Kendriya Vidyalaya Jamuna Colliery
Ashish Kumar Yadav