Ashish Manchanda
Digital Marketing Head
New Delhi
Summary
With 11 years of experience in the marketing industry, I am currently building digital capabilities for one of Asia's largest PR firms. Leading a 60-member team, I have managed an annual revenue exceeding $3 million while spearheading one of the largest independent digital agencies in India. My proven track record includes consistently increasing revenues and profits, with a strong focus on nurturing high-value client relationships to ensure client loyalty. I have received recognition as an award-winning professional, including accolades like the Social Samosa 30 Under 30, CMO Asia Digital Marketer of the Year, ET Now Stars of the Industry - Young Achiever Award, and the Adobe Digi 100. Throughout my career, I have accelerated growth for some of India's most prominent brands, having previously worked with companies like RepIndia, Grapes Digital, Razorfish, OML, and InterGlobe Technologies, collaborating with brands such as Adani Group, Maruti Suzuki, NEXA, Airtel, HBO, Air France, Lenovo, and Reliance, among others.
Overview
11
11
years of professional experience
Work History
Senior Group Head
Adfactors PR Pvt. Ltd
New Delhi
12.2021 - Current
- Pioneered and built a 40-member digital team in Delhi from ground up
- Achieved rapid revenue growth, scaling from zero to nearly 1 million USD annually.
- Successfully secured 32 clients within first 18 months, driving substantial company growth.
- Demonstrated sustained profitability from project's inception
- Expanded impact by establishing integrated digital teams nationwide
- Built new practices and offerings including Digital Reputation and CXO Thought Leadership
Vice President - Client Strategy
RepIndia
New Delhi
09.2017 - 11.2021
- Managed a dynamic team of over 60 employees, fostering engagement & talent development to achieve business results
- Acted as ultimate point of accountability, leading client interactions for high-profile clients and providing valuable advice on brand positioning and digital marketing strategies
- Management of cross-functional teams including client servicing, content, online reputation management (ORM), SEO, and more.
- Spearheaded Adani Group's digital portfolio, one of India's fastest growing conglomerates with market capitalization of over 10 lakh crores; managing reputation, enhancing brand value, and executing innovative consumer-centric campaigns.
- Led Canon India's digital media strategy, overseeing planning and execution of successful product launches and digital marketing campaigns across various divisions
- Pioneered a digital-first approach for JSW Group, optimizing workflows, enhancing team proficiency, and strategizing key brand campaigns.
Account Director
Grapes Digital Pvt. Ltd
New Delhi
04.2016 - 09.2017
- Drove digital innovation and strategy, with a focus on campaign planning and media management for Maruti Suzuki, particularly for new car launches.
- Managed influencer relationships for the NEXA brand and successfully strategized and executed marketing campaigns for Ignis, Ciaz, and Baleno RS.
- Took charge of marketing plans within the digital space, establishing processes, analytics, and dashboards for various media channels
Social Media Planner
Findasense Digital Advertising Pvt. Ltd
New Delhi
10.2014 - 04.2016
- Planned strategic campaigns for Lenovo Global and Coca-Cola Latin America.
- Executed online-offline activations at prestigious events like MWC Barcelona, CES, and IFA Berlin.
- Led integrated campaigns at Mobile World Congress and IFA for Lenovo, including "Lenovo Art Gallery" and "Where's Lenny."
- Managed social media, collaborating with global teams and establishing process documents and calendars for seamless execution.
Community Manager
RazorFish
New Delhi
01.2014 - 10.2014
- Managed social media presence of Airtel India & Maruti Suzuki
- Played a key role in Airtel Wynk and Maruti Ciaz Launch
Social Media Analyst
OMLogic Consulting
New Delhi
08.2013 - 01.2014
- Managed political campaigns and social media presence of brands like HBO, Oriflame, Yatra, etc
Process Associate
InterGlobe Technologies International Pvt. Ltd
New Delhi
08.2012 - 12.2013
- CRM for Air France KLM
Education
Master of Arts - Mass Communication
Guru Jambheshwar University
04.2001 -
Diploma - Business Journalism and Corporate Communications
Guru Gobind Singh College of Commerce (DU)
New Delhi 04.2001 -
Bachelors - Journalism and Mass Communication
Guru Gobind Singh Indraprastha University
New DelhiIntegrated Marketing Communications: Advertising, Public Relations - Mass Communication
IE Business School
Skills
Marketing Expertise
Timeline
Senior Group Head
Adfactors PR Pvt. Ltd
12.2021 - Current
Vice President - Client Strategy
RepIndia
09.2017 - 11.2021
Account Director
Grapes Digital Pvt. Ltd
04.2016 - 09.2017
Social Media Planner
Findasense Digital Advertising Pvt. Ltd
10.2014 - 04.2016
Community Manager
RazorFish
01.2014 - 10.2014
Social Media Analyst
OMLogic Consulting
08.2013 - 01.2014
Process Associate
InterGlobe Technologies International Pvt. Ltd
08.2012 - 12.2013
Master of Arts - Mass Communication
Guru Jambheshwar University
04.2001 -
Diploma - Business Journalism and Corporate Communications
Guru Gobind Singh College of Commerce (DU)
04.2001 -
Bachelors - Journalism and Mass Communication
Guru Gobind Singh Indraprastha University
Integrated Marketing Communications: Advertising, Public Relations - Mass Communication
IE Business School
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