Ashish Mishra
Patna,BR
Summary
Dynamic sales representative with a proven track record of identifying prospects and converting leads into loyal customers. Exceptional communication skills enable a deep understanding of client needs, driving high sales closing rates. Renowned for creativity and resourcefulness, consistently meeting and exceeding sales, revenue, and profit objectives. Committed to leveraging industry insights to foster lasting client relationships and achieve organizational goals.
Overview
9
9
years of professional experience
2
2
Languages
Work History
Consumer Business Development Executive
Marico Ltd.
02.2026 - Current
- Expanded the urban outlet base by onboarding and developing new stockists.
- Increased market penetration by appointing new stockists and strengthening the distribution network.
- Plan and execute brand-building programs, including in-store visibility, merchandising, POSM, and consumer promotions.
- Design, roll out, and monitor loyalty programs and incentive structures for stockists, distributors, and key accounts.
- Map, deploy, and evaluate trade schemes to improve secondary sales, offtake, and channel profitability.
- Drive new product development (NPD) and relaunch initiatives, including GTM planning, trials, range expansion, and distribution scale-up.
- Managed end-to-end Bihar operations, handling a ₹32 Cr business portfolio while leading a team of 9 TSEs, 12 TSOs, 78 PSRs, 38 VSRs, 14 ISRs, and 98 DSRs, along with 3 ASMs.
Area Development Executive
Marico Ltd.
02.2025 - 01.2026
- Handling a team of 5 TSOs, 4 TSEs, 7 ISR, 36 PSRs, 24 VSRs and 46 DSRs for Bihar East Depot (Avg BPM: 16 cr).
- AI Rank 1 ADE for Q2 & Q3 & Leading in Q4 with AI Rank 1
- Delivered 30KL in Nihar sarson over a LY base of 11KL
- Increased OL count by 3284 on a base of 5715
- Upgraded 9 Stk town to DD base under project SETU
- Added 109 stockist on a base of 410
Territory Sales Executive
Marico Ltd, Muzaffarpur HQ
10.2023 - 03.2025
- Areas covered - Muzaffarpur, Sitamarhi, Madhubani, and Darbhanga.
- Handling business of 2 SDs, 2 ISR, 10 PSRs and 18 VSRs with an Avg BPM of around 3.5cr.
- All India rank 1 in rural Outlet addition and stockist addition drives under project SETU
- Awarded Best TSE, East Zone for FY 25
Territory Sales Officer
Marico Ltd.
03.2020 - 10.2021
- Exceeded targets by building, directing, and motivating high performance sales team.
- Monitored customer buying trends, market conditions, and competitor actions to adjust strategies and achieve sales goals.
- Handled urban areas of Patna retail, Ara, Buxar, Gaya, Dehri On Son, Sasaram, Aurangabad and Bihar Sharif.
- Handled 11 DSRs in Patna and 8 DSRs in Gaya.
- Cluster rank 1 for effectively driving KPIs and delivering BPM results
- Delivered ‘Saksham Super achiever’ for back to back quarters fy 24
Patna Sales Executive
Guiltfree Industries Limited ( RPSG - FMCG )
02.2019 - 03.2020
- Analyzed past sales data and team performance to develop realistic sales goals.
- Increased revenue by implementing effective sales strategies in sales cycle process from prospecting leads through close.
- Research into sales opportunities and possible leads to exceed sales goals and increased profits.
- Areas covered - Patna urban and rural, Vaishali and Bhagalpur.
- Achieved best SE award, East for driving EC and increasing EC ratio.
Territory Sales Executive
Global Consumer Products Pvt. Ltd. Patna
09.2016 - 02.2019
- Sales and distribution management, Handling a team of 15 people
- Merchandising, sales promotion, market development, market execution, EC, and NPLP
- Responsible for primary and secondary for SD and stockiest Responsible for claim settlement & ROI
- Responsible for SD, Stockiest, Team contest target vs achievement
- Best TSE award, East for driving the most DND 1 lines
- Best secondary achiever for FY 17, East
- GCPL MPL trip winner
Education
MBA -
Techno Global University
Shillong, Meghalaya01-2019
Master of Journalism and Communication - Journalism
Makhanlal Chaturvedi National University
Bhopal01-2017
Skills
Problem solver, quick learner, leader, adaptive to changing Environments
Agile ways of working
Resolved product issues through consumer testing
Achieved results by completing tasks with accuracy and efficiency
Documented and resolved issues which led to results
Interests
Watching movies, Playing Cricket, Singing, Cooking
Timeline
Consumer Business Development Executive
Marico Ltd.
02.2026 - Current
Area Development Executive
Marico Ltd.
02.2025 - 01.2026
Territory Sales Executive
Marico Ltd, Muzaffarpur HQ
10.2023 - 03.2025
Territory Sales Officer
Marico Ltd.
03.2020 - 10.2021
Patna Sales Executive
Guiltfree Industries Limited ( RPSG - FMCG )
02.2019 - 03.2020
Territory Sales Executive
Global Consumer Products Pvt. Ltd. Patna
09.2016 - 02.2019
Master of Journalism and Communication - Journalism
Makhanlal Chaturvedi National University
MBA -
Techno Global University