Summary
Overview
Work History
Education
Skills
Websites
Certification
Timeline
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Ashish Narayan M D

Bangalore

Summary

Results-driven SEO Specialist with a proven track record of increasing online visibility and driving a 134% increase in website traffic at Kots. Experienced in executing successful SEO strategies for leading brands such as LG Electronics, GMR Group (Delhi Airport), and Amity Global School. Skilled in increasing keyword rankings and organic reach across diverse industries. Actively seeking opportunities to grow and contribute as an Assistant Manager or Manager – SEO in a dynamic organization.

Overview

2
2
years of professional experience
1
1
Certification

Work History

Search Engine Optimization Specialist

Kots
Bengaluru
11.2024 - Current
  • As an SEO Specialist at Kots, I manage end-to-end SEO initiatives-including on-page, off-page, and technical SEO-and oversee the work of a SEO Executive to ensure consistent execution of optimization strategies.
  • Significantly improved online visibility by increasing website traffic by 134% (107K to 250K) and elevating keyword rankings from 3K to 9K in 3 months.
  • Conducted in-depth keyword research to identify and map primary, LSI, and long-tail keywords for both on-page and off-page SEO strategies.
  • Initiated and executed new off-page SEO activities like onsite blog promotions, Infographics, Podcasts video submissions and more to gain stronger domain authority and backlink profile.
  • Revamped URL structure to align with high-impact target keywords, improving site architecture and enhancing crawl efficiency and user navigation.
  • Performed competitive content gap analysis, producing SEO-optimized blogs targeting untapped topics, leading to a measurable increase in organic traffic and user engagement.
  • Developed and optimized over 5,000 meta titles and meta descriptions in order to improve the click-through rates (CTR) and search engine visibility.
  • Implemented canonical tags and structured a comprehensive robots.txt file to avoid duplicate content issues and ensure efficient indexing by search engines.

SEO Executive

HS Ad India
Delhi
09.2023 - 11.2024
  • Identified relevant keywords and phrases based on industry trends and business goals for major clients like GMR (Delhi Airport) and LG India.
  • Analyzed keyword competition and search volume to make data-driven decisions.
  • Focused on achieving assigned targets of high-quality backlinks per month.
  • Ensured that acquired links were from authoritative and relevant websites within the industry to boost domain authority and search rankings.
  • Communicated effectively with content writers to develop high-quality, SEO-friendly content aimed at improving search engine rankings for targeted keywords.
  • Provided comprehensive on-page SEO suggestions, including meta titles, descriptions, header tags, alt tags, content, URL optimization, internal linking, mobile friendliness, and page speed improvements.
  • Utilized tools like Google Analytics 4, Google Search Console, SEMrush, and Ahrefs to track key performance metrics and implement necessary actions to enhance SEO performance.
  • Monitored keyword rankings and assessed the impact of link-building efforts on search engine rankings to continuously refine SEO strategies.
  • Conducted detailed website audits for new potential clients, providing actionable insights and suggestions for website improvements to enhance SEO performance.

Digital Marketing Intern

The Wise Owl
Uttar Pradesh
02.2023 - 06.2023
  • Developed and posted blogs, polls about latest trending marketing campaigns through research for their official Linked In account.
  • Conducted keyword research using tools such as Google Keyword Planner, SEMrush, or Ahrefs to identify high-potential keywords that can be for the social media posts.
  • Created content calendar and content plan for their Women's safety campaign. Created storyboards that gives better understanding to the graphic designers.
  • Conducted regular analysis of social media metrics for their official Linked In account to identify trends and opportunities for improvement.
  • Identified technical issues of websites both in mobile view and desktop view, proof read the contents to avoid spelling errors that can happen while the technical team is making changes in the website.
  • Helped them to find the suitable influencers through research for influencer marketing campaigns.

Education

Master of Business Administration - MBA - Digital Marketing

SRM University
05.2023

B.tech - Computer Science Engineering

SRM University
08.2020

Skills

  • On-Page Optimization
  • Microsoft Excel
  • Off page SEO
  • Technical SEO
  • Keyword Research
  • Competitor analysis
  • Keyword Research
  • Competitor analysis
  • Performance tracking

Certification

  • Backlink Management Course
  • Fundamentals of Digital Marketing
  • SEO Fundamentals Course

Timeline

Search Engine Optimization Specialist

Kots
11.2024 - Current

SEO Executive

HS Ad India
09.2023 - 11.2024

Digital Marketing Intern

The Wise Owl
02.2023 - 06.2023

Master of Business Administration - MBA - Digital Marketing

SRM University

B.tech - Computer Science Engineering

SRM University

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Ashish Narayan M D