Ashish Pandey

Driving Channel / B2B Sales for HP Networking for PAN India

• Expanded company presence in key markets through targeted marketing campaigns and promotional events.
• Increased overall business efficiency by streamlining processes and implementing innovative management strategies.
• Achieved significant cost savings through effective negotiation of vendor contracts and optimizing resource allocation.
• Focus on increasing revenue, profit and no of partners
• Awareness among partners regarding new upcoming products and educate for rebates and benefit to implement product for their end user
• Structuring deal with respective account manager or vertical head
• Monitoring major cities sales team on regularly weekly basis by funnel reviews.
• Collaborated with sales, marketing, and support teams to launch programs on time and within budget.
• Maintaining and managing relationship with Channel and vendor for structuring transactions as well
• Consistently exceeded revenue targets by driving sales initiatives, optimizing pricing strategies, and expanding product offerings.
• Reduced operational risks by implementing robust internal controls, compliance protocols, and risk management practices.
• Built strong relationships with key stakeholders to facilitate collaboration across departments for optimal business results.
• Boosted employee morale and productivity by implementing comprehensive incentive programs and performance evaluation systems.

• Driving entire Networking Business in Delhi/NCR
• Contributing average Revenue of 400 Cr yearly for Delhi Branch
• Establishing partner’s relationship for generating maximum revenue
• Revenue generation with value added sales through Channel
• Identifying /Analyzing key Potential Partners for productive & Profitable relationship
• Deals & Business Structuring with Partners /OEMS
• Maintaining & managing relationship with OEM Cisco, Aruba, Juniper, CommScope, Array, Avaya, Poly, Molex, Polycab & Other OEMS
• Competitors & Partners analysis
• Development of new partners for Incremental business
• Credit exposure management of partners
• End to end deal Planning & execution
• Profiling Management based on past business & expected Funnel of the partners
• Identifying key opportunities and end to end Closure of deals
• Planning, Forecasting, ensuring stability & Continuity in sales
• Working Closely with the partners & OEMs to ensure sizeable business
• Managing & leading a sales team 10 members.

• Managed HP Networking, Tyco & Canon in Delhi/NCR
• Managed INR and USD business
• Worked very closely with OEM and developed lots of Competition partners
• Establishing partners relationship for generating maximum revenue
• Revenue generation with value added sales through Channel
• Identifying /Analyzing key Potential Partners for productive & Profitable relationship
• Liaison between company, vendors and channel partners
• Competitors & Partners analysis
• Development of new partners for Incremental business
• End to end deal Planning & execution
• Profiling Management based on past business & expected Funnel of partners
• Identifying key opportunities and end to end Closure of deals
• Planning, Forecasting, ensuring stability & Continuity in sales
• Working Closely with the partners & OEMs to ensure sizeable business.

• Managed & cultivated channels sale of HP Laptop & Desktop and Networking portfolio in Haryana region and Networking portfolio for Delhi Region
• Drives significant revenue growth through various high-return marketing demand generation & partner programs, with utilization of venues that deliver ROI
• Developing channel network for Haryana market
• Preparing GTM (Go to Market) strategies that deliver increased customer demand, brand loyalty, & revenues Day-to-day management of vendor & channel partners
• Planning and implementation of advertisement patterns, schemes, offers, product promotional activities
• Acted as bridge between partners & OEM
• Cultivation of Dealer network across Haryana territory.

• Setting up distribution and channel for Forum Business in Delhi / NCR and Haryana
• Drives significant revenue growth through various high-return marketing demand generation & partner programs with utilization of creative technology venues that deliver ROI
• Preparing GTM (Go to Market) strategies that deliver increased customer demand, brand loyalty & revenues
• Build reputed partnerships within channel community to build brand in region
• Day-to-day management of sales team, distributors & channel partners
• Work closely with marketing to define and execute successful channel programs for sell through and channel expansion
• Planning and implementation of advertisement patterns, schemes, offers, product promotional activities
• Extensive travel for important & relation-building meetings and for major events.