Summary
Overview
Work History
Education
Skills
KEY ACHIEVEMENTS
Timeline
Generic
ASHISH PARMAR

ASHISH PARMAR

Retail Store Manager
Hamirpur

Summary

Dedicated Retail Store Manager with 5 years of progressive experience at Puma, advancing from Sales Associate to Store Manager. Expertise in Visual Merchandising, Sales Operations, and Team Leadership, with a proven track record of driving revenue, managing flagship stores, and executing global brand guidelines.

Overview

5
5
years of professional experience

Work History

Store Manager

Puma
Ludhiana
01.2024 - Current

Key Responsibilities:

  • Overseeing daily team operations, ensuring smooth execution across customer service, inventory management, and Visual Merchandising (VM).
  • Leading the implementation of seasonal campaigns and ensuring alignment with global VM guidelines.
  • Maintaining optimal stock levels and driving inventory accuracy through consistent process management.

Key Achievements:

  • 0% shrinkage maintained over the past two years.
  • Successfully mentored and guided two team members who were promoted to higher role.
  • Achieved CTL target (twice in a row).

Store Supervisor & VM Champ

Puma
Chandigarh
01.2023 - 12.2023
  • Supervised store operations and supported the store manager.
  • Educated and trained staff to equip with knowledge about products, customer service and store policies.
  • Maintained high standards of store appearance by enforcing cleanliness guidelines, organizing merchandise displays, and scheduling routine maintenance tasks.
  • Supervised daily operations by directing customer service, inventory and sales operations.
  • Conducted inventory analysis to determine optimal stock levels.
  • Kept documentation and records accurate and up-to-date with latest data to prevent errors in processing or delivery.

Sales Associate & VM Champ

Puma
Chandigarh
01.2021 - 12.2022
  • Delivered strong sales performance and customer service.
  • Recognized as VM Champ for both Elante and Sector 17 stores.
  • Designed and executed displays aligned with Puma standards.
  • Achieved monthly sales targets consistently by implementing effective sales strategies and maintaining a high level of product knowledge.
  • Engaged with customers to effectively build rapport and lasting relationships.
  • Built relationships with customers to encourage repeat business.

Education

B.voc - Retail Management

Centre of Excellence, Shimla
Shimla Hiamchal Pradesh
04.2001 -

MBA - Sales & Marketing

Chitkara University
Rajpura Punjab
07-2022

Skills

Customer service management

Employee training

Store merchandising

Team development

Operations management

Inventory management

KEY ACHIEVEMENTS

  • Youngest Puma Store Manager at 23 years.
  • Rapid career progression: Sales Associate → Supervisor → Store Manager.
  • Drove ₹1 Cr+ CR sales in one financial year.
  • Winner of CAT of the Quarter at Mall Road (first-ever in 4 years of store operation).

Timeline

Store Manager

Puma
01.2024 - Current

Store Supervisor & VM Champ

Puma
01.2023 - 12.2023

Sales Associate & VM Champ

Puma
01.2021 - 12.2022

B.voc - Retail Management

Centre of Excellence, Shimla
04.2001 -

MBA - Sales & Marketing

Chitkara University
ASHISH PARMARRetail Store Manager