Summary
Overview
Work History
Education
Skills
Languages
Personal Information
Notable Accomplishments
Timeline
Generic

ASHISH PATIL

Kandivali (West)

Summary

Detail-oriented and highly organized Content Operations professional with over 16+ years of experience managing end-to-end content delivery, metadata accuracy, platform readiness, and editorial quality for digital video platforms. Adept at coordinating with cross-functional teams including editorial, production, legal, and vendors to ensure seamless content launches across regions. Strong expertise in CMS tools, VOD/OTT workflows, and regional content adaptations.

Overview

16
16
years of professional experience

Work History

Senior Executive – Content Operations

Disney+ Hotstar
02.2022 - Current
  • Managed Wave 4 (MENA + PH) content operations, ensuring end-to-end content processing and seamless delivery across India and international territories.
  • Managing asset lifecycle: Metadata, Artwork, Video, Subtitles, and Dubs – coordinating with international studios and vendors.
  • Oversaw new market launches, streamlined workflows, and built processes from scratch to ensure timely content delivery across 19 tenants.
  • Expert in AMP reviews, CMS operations, asset mapping (RPID & Content ID), and publishing across global platforms.
  • Liaised with internal stakeholders: Legal, Commercial, S&P, and Tech to drive content readiness.
  • Supervised Post CMS QC, Pre & Post Publish FE QC, manual CMS updates, and JIRA ticket resolution.
  • Handled critical escalations and demonstrated flexibility by working extended hours during high-priority deliverables.
  • Spontaneously carrying out error free manual CMS updates daily for domestic and international platform [Adding and removing assets from masthead and trays on all tabs (home, tv, movie, Disney+ and Kids) as per the requirement, addition and removal of delayed call out to show synopsis for the ones where episodes get delayed for regular 6am publishing, addition and removal of hiatus lines for shows on platform, priority boosting for the shows and movies as per SVOD and AVOD team requests]
  • Hotstar Specials and Multiplex Movies launch runbook are timely error free achieved, thoroughly checked and made sure the content reflects on platform on MH, in respective trays for Domestic (IN) and International Hotstar (US, CA, UK and SG).
  • GEC shows and Trending Tab - Culling out important scenes from GEC shows and following end to end process to convert it into short clip for trending tab.
  • Others – CMS operations – Creation of different home cohort pages, proposition pages, Creation of Skinny Banner tray, Editorial, Persona powered trays. Coordinating with product team for IA changes via CMS, managing sales live stream cms operations.
  • Technical Coordination & Tools: Raised and tracked issues via JIRA, SIP, WON, DOMO.
  • Monitored asset readiness via Disney portals and ensured error-free transcoding.
  • Worked cross-functionally with CMS & Tech teams to troubleshoot and resolve publishing roadblocks.
  • Reporting & Data Operations: Maintained RTS reports, publishing trackers, and optimized Google Sheets with custom formulas for data accuracy.
  • Reviewed and modified publishing schedules with global portals.
  • Special Projects & Initiatives: SEA Ops: Oversaw complete content lifecycle for Indonesia, Malaysia, Thailand including show creation, trailer processing, CMS cataloging, artwork, and transcoding.
  • Managed JioCinema Migration: Artwork uploads, QC, and CMS operations.
  • Supported Disney India Backfill and regional dub removal for SEA.
  • Executed manual updates for binge markers, mid-rolls, and CTA artwork in multiple markets.
  • Actively handled CRM queries, stakeholder communication, and documentation for process standardization.
  • Key Achievements: Successfully launched content operations for multiple international markets under tight deadlines.
  • Set up scalable, documented processes to ensure content quality and on-time availability across platforms.

Media Operation Manager

Integrated Advertising Services LLC
11.2014 - 02.2021
  • Supervising the media operations of Sony Network- UAE, Ten Cricket, Fox Network, MMTV, ARY Digital ME, CATV, Times Now and Aaj Tak.
  • Tasked with new user acquisitions, engaging social media audience and community management for existing Social Media clientele of IAS Media.
  • Ensuring: Commercial ads of various brands are timely placed for the clients and agencies.
  • Deal between the channels and the client/agency has been adhered.
  • Assessing all materials sent by the clients and agencies.
  • Working with key stakeholders across the organization to identify growth opportunities and improve efficiency; setting strategic objectives and goals, identifying instruments for their attainment and monitoring the strategy.
  • Developing & tracking key performance metrics; recommending and implementing process improvements that drive cost savings; implementing plans, conducting variances analysis and recommending corrective actions.
  • Tracking key performance metrics and communicating drivers to the senior management.
  • Liaising between the Media Houses & Media Agencies to coordinate advertising campaigns.
  • Steering various administrative and campaign work and ensure that it is completed on time and within the budget.
  • Interacting with Media Agencies to devise advertising campaign that meets Client's requirements and budget.
  • Improving the client relationship to build respect and trust in team’s recommendation and judgments.
  • Liaising closely with clients/agencies and stations to come up with effective campaigns/strategies.
  • Formulating and presenting creative work to clients for modification and approval.
  • Assessing the quality of output & accuracy of campaign’s execution.
  • Emerging as a link between clients/agencies and media houses by maintaining regular communication.
  • Conducting the monthly, quarterly and yearly revenue and spending reports split by clients/media.

Media Executive

Sony Pictures Network India (SPNI)
08.2009 - 11.2014
  • Enabled delivery of seamless service by coordinating all India sales & traffic operations.
  • Resolved all pricing enquiries & quotations, sales negotiation, contract closure, order fulfilment, invoicing, securing of payments, clearing of over dues & management of any complaints to resolution.
  • Managed planning and execution of clients’ activity on key properties of the Network (IPL, KBC, WTP).
  • Presented sales insights into business opportunities via research on potential for business profitability.
  • Supported strategic campaigns and schemes designed to increase customer satisfaction and loyalty.
  • Monitored channel performance in terms of revenue generated, benchmark against competitors, sales trends, causes for alarm, scope for improvement & recommendation to bridge any gaps.
  • Maintained all reports and presented to the clients as well as seniors.

Education

Bachelors of Science - Chemistry

Mumbai University
01.2006

Skills

  • CMS Platforms: Falcon, Mediagenix, VOD CMSProject
  • Project Tools: Jira, Slack, TrelloManagement: Aspera
  • QC Tools: Baton, VidChecker
  • File Management: Aspera, AWS, FTP
  • Google AdWords
  • Reporting and Analysis
  • Visual Dolphin
  • X Plan
  • Statex
  • Ipsos
  • Broadview
  • MS Office
  • Sprinkler
  • SocialBakers

Languages

English
Hindi
Marathi

Personal Information

Date of Birth: 03/18/86

Notable Accomplishments

Bagged commercial bookings for SET Middle East (Sony TV), prioritize & schedule broadcast of telecast commercials for clients based on rates to enhance channel yield and revenue.

Timeline

Senior Executive – Content Operations

Disney+ Hotstar
02.2022 - Current

Media Operation Manager

Integrated Advertising Services LLC
11.2014 - 02.2021

Media Executive

Sony Pictures Network India (SPNI)
08.2009 - 11.2014

Bachelors of Science - Chemistry

Mumbai University

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