ASHISH RAI

• Established a profitable and loyal franchise network to enhance market presence.
• Increased per-store revenue through targeted sales strategies.
• Maintained brand reputation by ensuring high-quality installations across franchises.
• Developed marketing strategies to promote franchise offerings effectively.
• Conducted performance evaluations and provided feedback to team members.
• Developed and implemented sales and marketing strategies to increase brand awareness for the franchisee's business.

Developed and executed sales strategy for North India, achieving 20% sales growth in one year.
Identified new market opportunities, resulting in 15% market share expansion.
Directed and mentored sales team, enhancing productivity by 25% through a high-performance culture.
Surpassed sales targets by 25%, driving 30% increase in profitability for North India region.
Cultivated strong relationships with key customers, increasing retention rate by 80%.
Ensured customer satisfaction by resolving issues swiftly, boosting scores by 40%.
Conducted market research to identify trends, leading to a 20% increase in market share.
Collaborated with marketing and product teams, improving cross-functional coordination by 25%.

• Expanded distributor network by identifying new clients in UP-West and NCR, achieving annual turnover increase of 3.6 million from 2013 to 2023.
  Managed distribution operations across UP, MP, and UK with a team of 4 and 40 dealers, generating annual turnover of 1.2 crore.
  Secured corporate clients in Moradabad and NCR, including Martco Exports and SS International for abrasives and detailing products.
  Conducted competitive analysis by testing company products against competitors, assessing features and pricing.
  Arranged technical support and product demonstrations for clients to enhance customer satisfaction.
  Automated inventory supply chain processes to improve efficiency in documentation and collection.
  Identified opportunities for developing new products to meet market demands.
  Specialized in paint consumables, abrasives, car care products, and related machinery.

• Marketed and developed key accounts by favorably representing company at membership and community functions.
• Network expansion by pitching the business plan to prospects.
• Leading a team of six network executives, for leads followup, prospecting and pitching.
• Developing the showroom from site finalisation to showroom launch as per the brand manual and company SOP.

Key Responsibilities:

· Dealer Management - Increase the exchange business for 11 Mahindra new car dealers in UP-West. Train dealer’s manpower, lead management of showroom and workshop. Planning marketing activity for sales support, resolving dealer grievances on finance claims. Inventory management of used cars and reducing aging life cycle.

· Business Development - Increase & develop multi brand used car dealer network in UP-West & Uttarakhand.

· Company Revenue - Responsible for warranty revenue through dealer network.100% collection of the monthly royalty fees.

· Dealer Development - Develops alliances & local tie-ups with banks and insurance companies for the franchisee. Tie up with – Mahindra Finance, HDFC Bank, Kotak Mahindra, ICICI Bank & Tata Capital. Bharti Axa, National Insurance Corporation & HDFC ERGO.

Key Achievements:

Ø Won a Bangkok trip for achieving the target from July.15 to Sept.15.

Ø Won the Best Area Manager Award for North Zone.2014-15.

• General Manager, Responsibilities:
• Consumer Experience : To support the rollout of branded retail stores in India with branding creatives, layout, offers, products & services from HO
• Association and tie-ups with payment devices and handset vendors
• Sales Support : Responsible for postpaid sales achievement from branded retail stores
• Designing & executing sales motivational schemes from HO
• Marketing activities to drive the sales from showroom
• Coordinate leads generation and conversion for all stores from HO
• Run programs for recruitment, training and development of retail sales representatives
• Inventory Management : Monitoring the assortment of handsets and inventory control of the stores as per the monthly plan
• Coordinate with devices vendor and retails stores for display and demo purpose
• Developed experience zone in the stores for customers
• Defining of the live-demo handset policy for the year 2011-2012, and stock life cycle policy
• Store Merchandising: Planning and monitoring the store merchandising activity as per monthly plan
• Enforce sound merchandising and loss control strategies
• Process Development : Designing and defining the policy of the store manpower behavior, assisted in making of customer walk through the store manual
• Key Achievements:
• Launched 345 stores across India in period of six months
• Increase the postpaid sales by 20% every quarter by sales schemes
• Created a unique branded store, one window solution for all telecom solutions

• Deputy General Manager, Responsibilities:
• Prepaid Sales & Distribution: Responsible for entire prepaid business of Meerut city– To achieve prepaid sales target as per ABP
• Achieve the sales target through distributors, retailers and dealer stores
• Achieved Rs1200 million revenue targets in first 18 months
• Network Growth: Channel development- Manpower Training, Appointment of Distributor, Handling DSR
• Recruited, managed and grew the company's indirect sales force
• Established over 2000 new retailer in just six months
• Managed 8 distributors, 15 sub distributors, 20000 retailers and 70 distributor sales represenatives
• Rural Sales & Distribution : Developed rural distribution channel and service centers
• Developed distributors, retailers and handset service centers
• Marketing & Branding : Planning channel sales motivational schemes month every month
• Planning and executing, primary, secondary and territory sales scheme for distribution network
• Key Achievements
• Rewarded 9 times as “Star of the Month” & twice as “Super Star”
• Remarkably assisted in expansion and launching of the services in UP-West and currently working for expansion of towns in UP-West and Uttaranchal

• Deputy General Manager, Prepaid Sales & Distribution : Responsible for prepaid business of Muzaffarnagar district– To achieve prepaid sales target as per ABP
• Achieve the sales target through distributors, retailers and dealer stores
• Achieved Rs60 million revenue targets in first 12 months
• Network Growth : Appointment of Distributor, training of manpower, handling DSRs
• Managed and grew the company's indirect sales force
• Managed 3 distributors, 15 sub distributors, 2000 retailers
• Rural Sales & Distribution : Developed rural distribution channel and service centers
• Developed distributors, retailers and handset service centers
• Marketing & Branding : Planning channel sales motivational schemes month every month
• Planning and executing, primary, secondary and territory sales scheme for distribution network
• Logistics & Support : Supervised logistics & material management of promotional products, handsets and recharge coupons
• Key Achievement:
• Achieved Thailand & Europe trip for achieving the Prepaid target in November & December.2004 & January February & March 2005

• Deputy General Manager, Postpaid Sales : Meeting the postpaid sales target every month as per ABP plan
• Marketing : Responsible for controlling and monitor marketing budgets and handling sales promotion and advertising
• Sales Support : Designing of Postpaid & Prepaid acquisition scheme for FOS & Franchisee
• Key Achievement:
• Successfully conceptualized and implemented “UP- Board results of 2001 & contests on SMS”
• Launched 30 dealer showrooms in UP-East.

• B2B : Genset sales to business firms, and dealer
• Collection of payment and follow ups from clients
• Business Development : Expand indirect sales channel network in Meerut, Hapur, Modinagar & Noida, Channel sale team recruitment, training and development.