ASHISH SACHAN

As part of the International Business team for TVS Motor Company, my role focuses on driving brand equity and business growth for the TVS range of 2-Wheelers and 3-Wheelers in the African region. My core responsibilities span across marketing strategy, brand development, communication execution, and business performance monitoring.

• Build strong brand equity for the TVS brand across both 2W and 3W segments by tailoring strategies specific to African markets.
• Understand the unique customer segments and purchase funnels within each African country of operation to develop localized marketing approaches.
• Identify category-level insights and uncover consumer needs or gaps to inform strategic brand positioning and product planning.

• Define key marketing problems and challenges for each market and develop 360-degree communication strategies (ATL, BTL, and Digital) to enhance brand salience and customer connect.
• Lead the creation of regular marketing communication materials including brochures, POS elements, and digital creatives suited for various African countries.
• Develop and execute end-to-end marketing campaigns for specific products or categories based on the brand’s objectives in the region.
• Monitor communication effectiveness through regular assessments and ensure a consistent and appealing in-shop brand experience.
• Drive the implementation of digitization initiatives in each country to support marketing automation and improve brand engagement.

• Maintain a detailed Marketing Information System (MIS) to track brand performance, marketing effectiveness, and share regular reports with the central team in India.
• Collaborate closely with Country Managers, Distributors, and Dealer Networks to achieve monthly and annual retail volume targets for each brand.
• Support the planning and achievement of New Product Development (NPD) volumes and ensure a targeted approach to capturing market share for new launches in the region.

Infiniti Retail Ltd - Tata Croma

• Managing 130+ LFR stores across North and East India
• Planning and Execution of ATL and BTL activities.
• Planning for New store openings - Marketing, VM & catchment Analysis
• Lead Generation and Tracking KPIs
• Managing team of 12 marketing professionals and handling 11 States
• ATL and BTL Executions
• Category Marketing
• Procurement
• Budget Management
• Events and Trade fair Management
• ISP management - Managed a team of 250+ | 25 Direct reported.
• SOH management
• Managed Offline B2B Sales and Marketing team

• Achievements
• During the Pandemic, Launched and Managed a B2B Sales channel and onboarded over 2500+ Customers across 70+ Districts.
• Strategized and launched 70+ LFR stores within 18 Months.