ASHISH SAGAR
Ahmedabad
Summary
Result-oriented professional with 13+ years of experience in sales and business development, specializing in distribution management, channel sales, and key account management. Proven track record in industries such as Handset, Electrical, Lubricant, and Paint.
Overview
14
14
years of professional experience
Work History
Key Account Manager (Organized Trade)
Xiaomi Technology India Pvt Ltd.
Ahmedabad
01.2023 - Current
- Achieved sales targets across diverse product categories such as mobile, TV, and ecosystem.
- Ensured accurate demand forecasting and maintained optimal stock levels based on company guidelines.
- Monitored sales performance of accounts and applied sales strategy to increase market share.
- Managed Promoter Channel and Increased productivity of the promoter.
- Planned and executed marketing and sales campaigns to drive increased product category sales.
- Increased store-level brand visibility by utilizing various marketing elements.
- Coordinate with Finance and Commercial team for timely collection and claim settlement of the partner.
City Head (General Trade)
Xiaomi Technology India Pvt Ltd.
Ahmedabad
07.2019 - 12.2022
- Joined company as City Head in Ahmedabad in General Trade, managing monthly business of 30 CR with 2 distributors.
- Delivered consecutive annual business growth rates of 35% in 2021 and sustained momentum with a consistent growth rate of 20% in 2022.
- Successfully expanded market reach by appointing 3 additional MI Studio, 3 mi Store, and expanding our dealer network to include over 120 Map dealers in my area
- Achieved a significant increase in ASP from 13,000 to 18,000 by strategically promoting the company's premium product range.
Area Sales Manager
Havells India Private Limited
Ahmedabad & North Gujarat
08.2015 - 06.2019
- Joined the organization as deputy manager, quickly progressing to the role of area sales manager within 2 years.
- Successfully managed a monthly business turnover of 2 Cr using the support of 2 distributors and 30 direct dealers in Ahmedabad and North Gujarat.
- Created and introduced a new brand and product category, including standard fan and water heater, generating annual revenue of 24 CR from scratch.
Assistant Manager
Total Oil India Private Limited
Ahmedabad & Kutch
05.2013 - 07.2015
- Managed a yearly business of 24 CR as an assistant manager, overseeing operations in Ahmedabad, Surendranagar, and Kutch District with assistance from 3 distributors.
- Achieved 52% volume growth in 2014, the highest in Gujarat that year.
- Achieved unparalleled performance growth by designing and implementing a mechanic loyalty program at the local level for Total's new product launch in Kutch District.
Senior Sales Officer
Asian Paints
Rajkot
05.2010 - 01.2013
- Initially hired as a sales officer, quickly promoted to senior sales officer within 2 years.
- Managed the company's decorative paint business, overseeing a territory with 100 direct dealers and achieving a monthly revenue of 2.5 Cr.
- Enhanced market share of Asian paints to 55% through a 10% increase.
- Achieved notable increases in both premium product market penetration and overall ASP for the territory.
- Expanded partner network by appointing 20 strategic partners and secured business from 5 competitors, effectively converting them into exclusive Asian paints dealers.
Education
Master of Business Administration - Marketing
Gujarat Univercity
Ahmedabad01.2010
Bachelor of Business Administration - Marketing
Gujarat Univercity
Ahmedabad01.2006
Higher Secondary -
Gujarat Board
Rajkot01.2003
Gujarat Board
Rajkot01.2001
Skills
- Business Development
- Relationship Building
- Negotiation
- Team Management
- Channel Development
- Marketing & Sales Strategies
- Sales Planning
- Retail MArketing
Accomplishments
Xiaomi Technology India Pvt Ltd.
1) Achieved 208% Sell out growth and 200% sell in Growth in H1 2024
2) Increased market share from 5% to 15% in the year 2023 in West RRF Account.
3) Awarded as Best city Head in entire west in H1 2022
4) Ranked among top 10 City Head in Diwali With Mi sales contest out of 200 Employee in the year 2022.
5) Ranked No 1 City head in entire West for Selling most premium category phones
in the year 2021.
Havells India Private Limited.
1) Ranked no 1 sales manager in entire Gujarat for achieving highest growth in the year 2018-19
2) Achieved 75% Volume Growth in fan category which is highest in entire west region.
3) Appoint 2 distributor and 95 direct dealer for a new brand of havells starting from a sccratch
Total Oil India Private Limited.
1) Achieved 54% higest Volume growth in gujarat region in the year 2014
2) All india ranked no 2 in selling newly launch premium product of Deo Category of the company
3) Designed mechanic loyalty programme at local leval and achieved 80% growth in Deo category in entire kutch district.
Asian paints
1) Ranked No 1 sales officer in the Gujarat in the year 2011 for achieving highest volume growth in my territory.
2) Winner of Divisional level sales contest at west level in the year 2012 for exceptional performance.
3) Winner of ‘ I am the best “ contest at Regional Level (Dec 2010 to Mar 2011)
4) Recipient of special reorganization award by Divisional Manager for maintaining and increasing the dealer “Profitability champion” in the assigned territory.
5) Winner of “Highest Sales Volume Champion” of Royal Shine product-the most premium product for the entire Gujarat Region (20011-12)
Timeline
Key Account Manager (Organized Trade)
Xiaomi Technology India Pvt Ltd.
01.2023 - Current
City Head (General Trade)
Xiaomi Technology India Pvt Ltd.
07.2019 - 12.2022
Area Sales Manager
Havells India Private Limited
08.2015 - 06.2019
Assistant Manager
Total Oil India Private Limited
05.2013 - 07.2015
Senior Sales Officer
Asian Paints
05.2010 - 01.2013
Master of Business Administration - Marketing
Gujarat Univercity
Bachelor of Business Administration - Marketing
Gujarat Univercity
Higher Secondary -
Gujarat Board
Gujarat Board
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