Participation in Half Marathons,10 miler,10 kms in multiple events - 4 times consecutive finisher at Tata Mumbai Marathon, 2 times finisher at Indian Oil WNC Navy Half Marathon Mumbai and 1 time finisher at Satara Hill Half Marathon Improving Proficiency in French Language
Ashish Sharma
Marketing Head - Electric Buses for Corporate and Retail Sector
Mumbai
Summary
Offering 20+ years of rich experience in Managing Sales & Marketing, Customer Care, Key Account Management and Business Development for for Electric Buses in India and entire product range of Commercial Vehicles in SAARC, Middle East & North Africa and Sub Saharan Africa.
Seeded and delivered Electric Buses in Retail and Corporate sector in India with key accounts and operators by ensuring customized specifications, charging infra and after sales support
Successfully headed Marketing for Buses in International markets, contributing to 20% of the revenue in the export business.
Rich experience in contributing to multiple new product development projects, Government and institutional deal build-up, negotiation, and execution with end customers and Indian government agencies.
Proficient in planning, formulating, and implementing strategies for Customer Care enhancement, service packages and spare parts penetration to increase market share, CSI, network reach and drive revenue & profitability.
Overview
9
9
years of professional experience
6
6
years of post-secondary education
Work History
Marketing Head, Electric Buses (Retail & Corporate Sector)
Tata Motors Ltd.
7 2023 - Current
- Heading the Sales and Marketing function for Electric Buses covering areas of branding, new product launches, product enhancements, TCO establishment, Relationship building with corporates and key accounts like ONGC, Indigo Airlines, Haldia Energy.
- Development of new models like 7 meter Electric bus and multiple variants in terms of features, seating layout on 9 meter and 12 meter school, Low floor Tarmac and staff Electric Buses basis market requirement to enhance penetration in Retail segment.
- Liasoning with Customer Care team and dealer team for after sales readiness for EV buses.
- Liasoning with charge points operators like Shell, Volttic, Exicom for development of charging infrastructure to serve prospective customers.
- Liasoning with Tata Capital for financing solutions for funding / leasing of Electric Buses in staff and Tarmac coach applications
- Deployment of Electric buses across India in Goa, New Delhi Hyderabad, Haldia, Jamshedpur, Hazira, Aurangabad, Bengaluru and Mumbai.
- Product strategy planning for FY30 Business plan and increasing market relevance in EV bus segment
Head Marketing Buses - International Business
Tata Motors Ltd.
05.2021 - 06.2023
- Managing Buses Vertical in International Marketing team incluing Market Share, Volumes, Revenue and Profitability.
- Market wise identification of white spaces and aligning mid term and long term product plan to address changes in terms of Emission Norms, Entry level specifications and customer expectations.
- Successful participation and wins in Key Tenders like STS Dubai, Indian Embassy Nepal, ILOC tender in Senegal and Emirates Transport Dubai.
- Launch of new models like MCV bus LPO 1616 in Bangladesh, MCV bus LPO 1515 BS4 in Nepal, LPO 1618 E4 with new facia and enhanced AC performance and interiors in UAE, Kuwait and Saudi Arabia.
- Initiation of EV buses road map for Europe market and business case finalization with Mckinsey Team.
- Rationalization of high volume and high contribution Bus models and variants to improve profitability and market share in focus markets of Nepal, Bangladesh, Middle East, Tanzania, DR Congo and Senegal.
Regional Manager Customer Care - Africa
Tata Motors Ltd.
04.2015 - 04.2021
- Headed Customer Care Function as Regional Manager for key geographies of Left Hand Drive and Right Hand Drive Africa.
- Responsible for a team of 8 Service and Spare Parts Managers to deliver key deliverables of After Sales Business handling 15+ countries for Retail and Govt. / Institutional Customers.
- Successful Deployment, Liasoning and After Sales support for 562 Buses and Pickups supplied to SOTRA (Societe des Transport Abidjanis) under Buyers Credit of 86 Million USD to Govt. of Cote d'Ivoire from Govt. of India.
- Establishment of new market like Tunisia, Mali, Burkina Faso and Cameroon.
- 18% growth in spare parts business year on year.
- 20% growth in Spare parts retailer network in key Markets of Nigeria, Tanzania, Senegal and Uganda.
- Launch and After Sales readiness of new models like Ultra Trucks, Intra light trucks in East and South Africa
- Support to vehicle assembly plants at Tunisia, Senegal, South Africa and Kenya.
- Successful after sales support to ensure 250+ units sale of Prima Tippers on year on year basis in DR Congo and Zambia Copper Mining Segment.
Area Manager Customer Care
Tata Motors Ltd.
6 2009 - 3 2015
- Headed the customer care function for each of these countries of Middle East.
- After Sales support, New product trials and seeding, Market research, spare parts business enhancement, 3S 2S and spare parts retailer network augmentation.
- Successful delivery and thorough after Sales support to 450 trucks to Kuwait Municipality tender, 1100 buses to Hafil Transport Saudi Arabia, 250 buses to STS Dubai and 75 buses to Ministry of Education Kuwait.
- Launch and Establishment of new products like Tractor Heads and Tippers Prima 4438S, Prima 2528K, Xenon Petrol Pickup and Staff transport buses LPO 1618 Agile Face.
- Organizing regular product trainings for channel partner and key customers and establishment of regional training centre at Dubai and Sharjah.
Area Manager Customer Care
Tata Motors Ltd.
5 2006 - 05.2009
- Successful deployment of 400 buses with SOTRA (Societe des Transport Abidjanis) supplied under Indian Line of Credit to Govt of Cote d'Ivoire.
- Ensuring importation of buses and spare parts, liasoning with multiple agencies including Ministry of Finance, Ministry of Transport, Embassy of India and EXIM Bank of India.
- 95%+ on road availability of buses, installation of technical training centre, maintenance and repairs technology transfer and deployment of technical team with SOTRA.
- After Sales support to range of commercial vehicles in Ghana.
- Initiation and establishment of importation and after sales readiness of complete range of Commercial Vehicles with new channel partner in Algeria.
- Feedback on vehicle performance, Competition vehicle performance and spare parts benchmarking, Technical training, spare parts ordering process and proliferation of dealer network.
Service Manager
Tata Motors Ltd.
4 2003 - 4 2006
- Ensuring Service and spare parts readiness for new launch product 207 DI in Uttar Pradesh and Uttarakhand.
- Resolution and technical feedback to Production, Quality and Design for suitable changes / upgrades.
- Technical and training support, Root cause Analysis and Comprehensive product feedback for Commercial vehicles range in Uttarakhand.
- Managing Uttarakhand Transport Corporation, Indian Air Force and Indian Army base workshops in Dehradun and Meerut, Border Roads Organization and JP Dam site at Chamoli for on road availability and technical / spare parts issues resolution through TML dealers in Uttarakhand.
Graduate Engineer Trainee
Tata Motors Ltd.
7 2002 - 3 2003
- Completed training with 8 months assignments in Pune plant in Production and Service Training Centre, Field rotations at Service Outlets in Delhi, Bhubaneshwar and field projects in Marble Mining segment in Udaipur and Pickups segment in Lucknow.
Education
Executive PG Diploma in Business Management - Business Management
Symbiosis Centre For Corporate Education
Pune 06.2018 - 08.2020
Bachelor of Engineering - Production And Industrial
Motilal Nehru Regional Engineering College
Allahabad 06.1998 - 04.2002
ISC
La Martiniere College
LucknowICSE
St Joseph's Convent School
Kotdwar (Pauri Garhwal)Skills
Product Management / Launches
Business and Institutional Relationship Development
Go-to-Market Strategy
Customer Care Enhancement
After Sales Reach and Revenue
New Product Development
Drive revenue Growth and Profitability in After Sales
Personal Information
Date of Birth: 21st November 1978
Interests
Timeline
Head Marketing Buses - International Business
Tata Motors Ltd.
05.2021 - 06.2023
Executive PG Diploma in Business Management - Business Management
Symbiosis Centre For Corporate Education
06.2018 - 08.2020
Regional Manager Customer Care - Africa
Tata Motors Ltd.
04.2015 - 04.2021
Bachelor of Engineering - Production And Industrial
Motilal Nehru Regional Engineering College
06.1998 - 04.2002
Marketing Head, Electric Buses (Retail & Corporate Sector)
Tata Motors Ltd.
7 2023 - Current
Area Manager Customer Care
Tata Motors Ltd.
6 2009 - 3 2015
Area Manager Customer Care
Tata Motors Ltd.
5 2006 - 05.2009
Service Manager
Tata Motors Ltd.
4 2003 - 4 2006
Graduate Engineer Trainee
Tata Motors Ltd.
7 2002 - 3 2003
ISC
La Martiniere College
ICSE
St Joseph's Convent School
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