ASHISH SHUKLA
MBA
Summary
A competent professional with over 23 years of rich and extensive experience within the agricultural/ rural sector. Experience in business development/ sales management from defining strategy to prospect generation to account management to proposals to vendor negotiations and contracts to sales closure, thereof. Track record of successfully managing launch of new products including major re-pricing/ repositioning exercises, key account management, and portfolio selling; collaborated with multiple disciplines (including campaign teams, digital and insight teams, corporate marketing, product/ solution marketing, partner marketing and field/ regional marketing) to drive visibility, engagement and demand in target accounts. Significant experience in strategic development of new business for targeting opportunities, driving sales cycles, achieving sales/ revenue goals by deploying lead generation strategies (Publicity & Promotional Campaigns). Expertise in consulting with key decision makers to understand evolving business priorities and determine the best approach to leverage and position marketing tools with the client. Extremely skilled in creating distribution networks (channel partners/ retailers) in the assigned region by coordinating, monitoring the activities of different distribution channels together while ensuring optimal performance from individual channels. Excellent communicator with a consultative style, strong negotiation & team leadership skills and a keen client needs assessment aptitude.
Overview
24
24
years of professional experience
1
1
Language
Work History
Zonal Manager-PMD Divn.
Simpson & Company Ltd
08.2019 - Current
- Managed sales & marketing activities of Tractor Spares & Lubricants in UP, Bihar, Jharkhand & Uttarakhand State
- Supported Area managers, adjusting sales goals and processes for each region based on zone metrics and company objectives.
- Analyzed and improved performance across zone using sales metrics and performance reports.
- Established team priorities, maintained schedules and monitored performance.
- Considered and approved policies to support company initiatives and overall performance.
- Developed reports of zone performance and presented data to upper management.
- Set aggressive targets for employees to drive company success and strengthen motivation.
- Established performance goals for employees and provided feedback on methods for reaching those milestones.
Sr.Area Manager-SBU Parts Divn.
Tractor & Farm Equipment
04.2018 - 03.2019
- Responsible for sales & marketing activities of Tafe Tractor Spares & Lubricants in UP, Rajsthan, MP, CG, Gujrat, Punjab & Haryana State
- Monitored promotional activities such as service camps, farmers get-together for maximum market coverage
- Managed multi-unit operations to develop teams and optimize workflows for maximum business results.
- Defined revenue and sales targets and motivated staff to exceed expectations.
- Oversaw daily, weekly and monthly business reporting and leveraged information to optimize forecasting and future business plans.
- Planned marketing and business growth strategies for Tractor parts
- Developed marketing strategies to maximize sales volumes
- Organized field program to increase market share.
- Defined clear targets and objectives and communicated to other team members.
Lakshya Internet Pvt Ltd SAR Group
10.2017 - 03.2018
- Generating Sales of Batteries & Inverter of all brands through B2B platform (E-commerce) business, Providing solution to the Retailers to place orders through mobile app of all kind of batteries & Inverters.
Area Manager-Agriculture & Allied Business Unit
Kirloskar Oil Engines Limited, Lucknow
08.2011 - 09.2018
- Planning various marketing and business growth strategies for engines, agri-pump set (4 HP-28 HP) which are used for various application including silent D.G
- Sets, power generation, industrial, agro-industrial & agriculture segment
- Improving the range & reach of products (diesel engines, Electrical Pumpset, spares & lub-oil) catered under (AABU) division in the market of central Uttar Pradesh
- Expanding the dealer network thereby drilling down the approach to district, tehsil & block levels
- Implementing the long term business directions of the regions to ensure maximum profitability
- Devising sales plans and new product concepts to generate increased sales for achievement of revenue targets
- Contributing to team effort by accomplishing related results as needed
- Formulating development strategies for achievement of goals by developing new avenues for long term growth
- Executing strategies for market penetration for new products and increasing the share of the existing products
- Working with regional sales teams regarding business development
- Improving payment collections and approving credit to customers as per the company's credit policy
- Making policies & standard operating procedures for the smooth order processing
- Building and sustaining long term business relationships and becoming a trusted advisor to the customers
- Maintaining compliance with systems and processes laid down by the organization to ensure smooth execution of orders of all the domestic and international customers
- Analyzing marketing trends and tracking competitor's activities and providing valuable inputs for improvement in sales and marketing strategies
- Preparing for upcoming lined-up product range in AABU Division (Tractor Oil, Gear Oil, Hydraulic & Transmission Oil, LCV HCV & Passenger Oil Range, Electrical Pump Sets, Submersibles & Alternators)
- Accomplishing business goals for sales aimed towards the growth in business volumes as well as profitability in order to achieve the set targets in acquisition of customers with a team of 6 members across Central UP
- Identifying new customers through appropriate propositions and ethical sales methods, and relevant internal liaison, to optimize quality of service, business growth, and customer satisfaction
- Mapping business dynamics with continuously monitoring competitor moves, product evaluation and changing needs for realigning strategies for business development and meeting sales goals and overall quality of service
- Evaluating the financial aspects of product development, such as budgets, expenditures, research and development appropriations, and return-on-investment and profit-loss projections
- Negotiating contracts with vendors/ distributors to manage product distribution, establishing distribution networks and developing distribution strategies
- Reporting on market and competitor activities while working with advertising and promotion managers
- Formulating, directing and coordinating marketing activities and policies to promote products and services
- Ensuring wide distribution of products through effective market penetration, pricing strategies, balancing firm objectives & brand promotional activities
- Generating reports & other statements while presenting sales and project feasibility reports for all stores to the Directors with a view to apprise management of process operations and assist in critical decision-making process
- Visiting government/ private Institutions, contractors and participating in result-oriented exhibitions
- Monitoring depot activities, dispatches and other related activities for ensuring seamless operations.
Assistant Area Manager-Tractor Parts Division
Kirloskar Oil Engines Limited, Lucknow
07.2008 - 07.2011
- Managed sales & marketing activities of Swaraj Tractor Engine Spares & Lubricants in Uttar Pradesh and Uttarakhand
- Identified and networked with channel partners/ retailers, resulting in market penetration and reach
- Monitored promotional activities such as service camps, farmers get-together for maximum market coverage.
Assistant Area Manager-Spare Parts Division
Punjab Tractor Limited, Mohali (S.A.S. Nagar)
01.2007 - 06.2008
- Planned marketing and business growth strategies for tractor spare parts
- Increased the range & reach of products (Tractor Spares & Lub-Oil)
- Developed marketing strategies to maximize sales volumes
- Devised promotional programs for maximum market coverage and reach
- Organized field program to increase market share
- Performed competitor analysis by keeping aware of trends & competitor moves to achieve market share metrics
- Formulated plans and schemes on a monthly basis for target models and generate sales enquiries
- Analyzed the current market scenario and in accordance devised strategies pertaining to product pricing
- Decided targets for area representatives and monitored their sales achievements
- Provided continuous support and educated distributors/ dealers sales staff for better results
- Generated MIS reports and presented the same to the top management for fine-tuning business strategies.
District Sales Officer-Tractor Parts Division
Kirloskar Oil Engines Limited, Lucknow
07.2000 - 12.2006
- Managed sales and marketing activities of Swaraj Tractor Engine Spares & Lubricants in Eastern & Central Part of U.P
- Identified and networked with channel partners/ retailers, resulting in market penetration and reach
- Monitored various promotional activities such as service camps, farmers get-together for maximum market coverage
- Followed the company's policy and procedures on credit control.
Education
Bachelor of Science - undefined
Lucknow University
Post Graduate Diploma in Business Administration -
Agra University
Skills
P&L Accountabilityundefined
Accomplishments
- Best Zone Performance Award for achieving the all time high growth of more than 40% against LY.
- Managed a business turnover of 25 crores yearly
- Achieved a sales growth of 44% in Parts & Lubricants last year.
- Appointed new direct distributors in Untapped Areas like Sitapur, Lakhimpur, Kanpur ,Varanasi ,Hapur and Faizabad for Tractor parts & Lubricants.
Personal Information
Date of Birth: 09/02/76
Timeline
Zonal Manager-PMD Divn.
Simpson & Company Ltd
08.2019 - Current
Sr.Area Manager-SBU Parts Divn.
Tractor & Farm Equipment
04.2018 - 03.2019
Lakshya Internet Pvt Ltd SAR Group
10.2017 - 03.2018
Area Manager-Agriculture & Allied Business Unit
Kirloskar Oil Engines Limited, Lucknow
08.2011 - 09.2018
Assistant Area Manager-Tractor Parts Division
Kirloskar Oil Engines Limited, Lucknow
07.2008 - 07.2011
Assistant Area Manager-Spare Parts Division
Punjab Tractor Limited, Mohali (S.A.S. Nagar)
01.2007 - 06.2008
District Sales Officer-Tractor Parts Division
Kirloskar Oil Engines Limited, Lucknow
07.2000 - 12.2006
Bachelor of Science - undefined
Lucknow University
Post Graduate Diploma in Business Administration -
Agra University
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