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Ashish Singh
Product Executive
Summary
With an overall experience of 6.5 years, articulate and adaptable with a professional demeanor, with hands-on experience of 3 years in Product Management & Marketing post-PGPM (Marketing) and 3 years in Consultation, B2B Sales, Lead Generation & Demand Analysis. Excellent at leadership, Communication, Product Positioning, Marketing Strategy & Product Road Mapping.
Overview
8
8
years of professional experience
Work History
Product Executive
Sify Technologies
08.2021 - Current
- Managed, and executed product strategy and roadmap for Sify's Managed Services portfolio, encompassing cloud computing, cybersecurity, network monitoring, and IT infrastructure management focusing on IT Service Management (ITSM) solutions aligned with ITIL best practices
- Strategized and executed product-focused lead generation campaigns - Hyperscalers (AWS, Azure, Oracle, Google) and OEM Partners (Cisco, HPE, VMware, NVIDIA, Fortinet) defining Product positioning by emphasizing customer interaction and need identification to tailor campaigns effectively
- Conducted Market Research and competitive analysis to effectively communicate Unique value proposition for Managed Services and created marketing campaigns
- Led multidisciplinary teams in the development , launch, and enhancement of the Managed Services catalog , ensuring alignment with business objectives and customer needs, driving the Quarter Closure with 113% Order Booking
- Defined and implemented go-to-market strategies , collaborating with marketing, sales, and support teams to drive adoption and revenue growth, Contributing to a 35% increase in marketing-influenced revenue
- Lead Incubation of Sify Customer Experience Center – Mumbai, collaborating with Cross-Functional teams , including, marketing, engineering, and operations team to define roadmaps , prioritize technology, and build the narrative
- Maintained OSC (Oracle Sales Cloud) Hygiene through weekly review of the Sales funnel – weekly Strategic Review of the BDMs, and Account Managers
- Cultivated and managed strategic partnerships with vendors and service providers to enhance Sify's Managed Services portfolio and drive innovation
- Conducted post-campaign performance analysis & reporting by analyzing to track KPIs, forecast future campaigns, and set targets, highlighting problem-solving and data-driven decision-making. Created and delivered multiple impactful campaign presentations , providing insights for continuous improvement
Business Development Manager
Aakriti Advanced Projects
09.2019 - 04.2020
- Collaborated with market players to generate sales leads
- Engaged and convinced clients for products and services offered
- Qualified leads,, built relationships, and executed sales strategies to drive new business
- Managed sales cycle to maintain a solid customer base by consistent follow-ups
Business Analyst
Spectra And Star Covergence
06.2016 - 06.2019
- Conducted demand analysis , model, and retailer wise for purchase planning
- Provided consultation to the company regarding purchase orders, improving the accuracy by 12%
- Tracked market share monthly, helping in the increase of Width of Distribution by 20 %
- Assured new product placement as per Brand's norms
Education
MBA - Marketing
Great Lakes Institute of Management
Gurgaon 04.2001 -
B.Tech - Electronics & Communication
Dehradun Institute of Technology
Dehradun 04.2001 -
Skills
Product Marketing
Accomplishments
1.Won Intra college Public speaking competition (2020) :
Member of Toastmasters Club, Great Lakes (2020)
2.Scored 96.37 percentile in XAT (2020)
3.Member of Alumni Committee Great Lakes Institute of Management, Gurgaon (2020)
4.Engaged actively with a Students activist group, focusing on sustainable environmental practices (2015-2016)
5.Engaged actively with a Students activist group, focusing on sustainable environmental practices (2015-2016) : Successfully raised awareness about dying local rivers of Dehradun. Leading the Union ministry to take cognizance of the matter
Interests
Geography
Geo-Politics
Column & Journal Writing
Public Speaking
Fitness
Watching Documentaries
Timeline
Product Executive
Sify Technologies
08.2021 - Current
Business Development Manager
Aakriti Advanced Projects
09.2019 - 04.2020
Business Analyst
Spectra And Star Covergence
06.2016 - 06.2019
MBA - Marketing
Great Lakes Institute of Management
04.2001 -
B.Tech - Electronics & Communication
Dehradun Institute of Technology
04.2001 -
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