ASHISH SINGHAL
DIGITAL MARKETER
GHAZIABAD
Summary
a) Accomplished Digital Marketing Executive with 5-year background developing and managing online marketing campaigns, brand imaging and website development. Bringing sharp business acumen and acute market sense with history of success identifying and capitalizing on new opportunities. Proficient in Social media channels like Facebook Ads , Google Ads , Youtube Marketing ,Website Analyses , SEO/ SEM / BLOGS , Lead generation , Whatsapp & Email Marketing.
b) Results-driven Digital Marketing bringing 5 years of experience in multiple marketing disciplines, including product marketing, product management and digital marketing. Successful and driven professional certified in Digital Channels. Committed to building brand presence through effective optimization and management of partner and brand websites.
c) Implements strategic and tactical marketing campaigns to drive engagement and sales. Bringing solid history of success in boosting program operations efficiency, conversion rates and performance.
Well-versed in both online and traditional marketing approaches.
d) Competent Marketing Manager adept in driving company growth through implementing passionate strategies. Dedicated team leader proficient in assessing market trends and customer needs to develop targeted marketing campaigns.
Overview
16
16
years of professional experience
4
4
years of post-secondary education
Work History
Head of Digital Marketing
ADVANCE DECORATIVE LAMINATES PVT LTD
NOIDA
07.2021 - Current
- Directed traffic growth strategies, SEO, content distribution, email marketing and trackbacks.
- Created solution-based execution plans to achieve business goals based on Google Analytics and internal reporting data.
- Implemented weekly promotional and editorial strategies to improve customer engagement across channels.
- Increased brand awareness through creation and management of social media channels, boosting social media engagement by Digital Management.
- Created and distributed monthly SEO reports to notify clients of site traffic, goals and KPIs.
- Utilized Google Analytics to set up, monitor and analyze content success and identify opportunities for content improvement.
- Directed marketing projects through conceptual planning, schedule management and final implementation.
- Captured new customers by optimizing business strategies and launching products to diversify offerings.
- Leveraged MailChimp and AWeber to implement email campaigns and monitor performance.
Retail Head
RTECH GROUP
GURUGRAM
01.2020 - 06.2021
- Administering retail of 2 shopping malls and 3 shopping complexes across overall Rajasthan with 82 stores combining EBOs & MBOs, with an average monthly sale of 6.5 crores per month
- Reduced expenses by renegotiating vendor contracts to eliminate waste and boost cost savings
- Aligned inventory processes with demand projections to maximize organizational and budget efficiency.
- Liaised with sales, marketing and management teams to develop solutions and accomplish shared objectives.
- Leading purchase for all stores for all malls along with the buying team of 7 people and a team of 267 employees combining Operation Managers, team leaders, cashiers & Sales staff
- Leading sales & business development functions and directing the conceptualization & implementation of competitive strategies focused on the achievement of revenue & profitability targets
- Maximizing the sales opportunities by proactively acquiring new clients and fostering relationships with existing ones • Performing Profit & Loss Management of the entire mall every month and ATL & BTL activities to increase footfall in malls as well as in stores
Head of Store
FUTURE GROUP - BIG BAZAAR
DELHI
10.2016 - 12.2019
- Administered an area of 45000 sq. ft. with different departments like Food, Apparels, Electronics (CDIT), Household, Home Fashion, Footwear, Toys, Sports & Stationary with the average sales of 5 crores per month
- Led staff of 75 sales associates with 14 team leaders & 7 Department Managers, profit & loss management of the store
- Directed store inventories once per quarter, Average Shrinkage for last four quarters are (0.24 %)to total sales of respective departments
- Decreased shrink by effective implementation of standard operating procedures and increased profitability of the store by effectively controlling expenditures & reducing markdowns, dump, and write-offs
- Coached sales associates in product specifications, sales incentives and selling techniques, significantly increasing customer satisfaction ratings.
- Reviewed and monitored scheduling, purchases and other expenses to maintain quarterly budget.
- Performed statistical analyses to gather data for operational and forecast team needs.
- Set effective store schedules based on forecasted customer levels, individual employee knowledge and service requirements.
- Commended SOP training programs for new joiners; ensured that pieces of training delivered to the team were put into effect and feedback was given on the program success, thereby ensuring a transparent review of acquired talent
- Applied a new ordering process and identified poor work habits to improve process effectiveness and Increased sales volume by 25% in less than 1 year
Store Manager
VISHAL MEGAMART
DELHI
04.2014 - 10.2016
- Administered an area of 25000 sq. ft with a team of 40 associates and 5 managers and several different departments like Apparels, FMCG, Electronics, Household, Home Furnishing, Footwear, Toys & Stationery
- Increased experience in Apparel, FMCG, Food, Grocery & Electronics products Attained comp growth of 25% compared to last year and brought down retail dump from 1%of sales to 0.45
- Attained over 97% in mystery audits and green score continuously in food safety audits Improved growth of all the departments by the effective placing of merchandise (Planogram)
- Coached sales associates in product specifications, sales incentives and selling techniques, significantly increasing customer satisfaction ratings.
- Performed statistical analyses to gather data for operational and forecast team needs.
- Reviewed and monitored scheduling, purchases and other expenses to maintain quarterly budget.
- Scheduled and led weekly store meetings for all employees to discuss sales promotions and new inventory while providing platform for all to voice concerns.
- Formulate pricing policies by reviewing merchandising activities; determining additional needed sales promotion; authorizing clearance sales; studying trends
Store Manager
RELIANCE RETAIL LTD - RELIANCE SMART
GHAZIABAD
07.2010 - 07.2014
- Acknowledged with Best Store Manager Award for the financial year 2012-13 and secured Lowest Shrinkage Award for 3 consecutive years
- Accredited & recognized for training a batch of 38 associates in Mumbai RCP office and performed as a certified retail store manager/ department manager and gained rich experience in both compact hyper and small format
- Managed the assets of the store, security, and safety of the store is his responsibility and ensure that sufficient inventory is available at the store to avoid being “out of stock”
- Coached sales associates in product specifications, sales incentives and selling techniques, significantly increasing customer satisfaction ratings.
- Performed statistical analyses to gather data for operational and forecast team needs.
- Reviewed and monitored scheduling, purchases and other expenses to maintain quarterly budget.
- Scheduled and led weekly store meetings for all employees to discuss sales promotions and new inventory while providing platform for all to voice concerns.
Store Manager of Operations
SABKA BAZAAR {HSIL}
NOIDA
05.2008 - 06.2010
- Managed an area of around 15000sqft and supervised a team of 30 associates & 3 team leaders and gained exposure in Food, FMCG, Health & Beauty products and Live Food Stations
- Renowned for achieving bottom and top-line profitability by completing sales targets every month and generating segment income as per P&L
- Reviewed and monitored scheduling, purchases and other expenses to maintain quarterly budget.
- Coached sales associates in product specifications, sales incentives and selling techniques, significantly increasing customer satisfaction ratings.
- Performed statistical analyses to gather data for operational and forecast team needs.
- Increased sales by 25% with special displays and promotions.
- Diminished dumping percentage by efficient planning & control and reduced controllable expenses to only 0.3% of sales tight check on utilities, store supplies, local purchase and vendor payment
Store Manager
SUBHIKSHA TRADING SERVICES LTD
DELHI
02.2007 - 04.2008
- Coached sales associates in product specifications, sales incentives and selling techniques, significantly increasing customer satisfaction ratings.
- Performed statistical analyses to gather data for operational and forecast team needs.
- Reviewed and monitored scheduling, purchases and other expenses to maintain quarterly budget.
- Scheduled and led weekly store meetings for all employees to discuss sales promotions and new inventory while providing platform for all to voice concerns.
Education
MBA - Marketing
Meerut University
Ghaziabad 04.2002 - 03.2004
BBA - Marketing
Meerut University
Ghaziabad 04.2000 - 04.2002
Skills
Campaign management
undefinedWork Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Head of Digital Marketing
ADVANCE DECORATIVE LAMINATES PVT LTD
07.2021 - Current
Retail Head
RTECH GROUP
01.2020 - 06.2021
Head of Store
FUTURE GROUP - BIG BAZAAR
10.2016 - 12.2019
Store Manager
VISHAL MEGAMART
04.2014 - 10.2016
Store Manager
RELIANCE RETAIL LTD - RELIANCE SMART
07.2010 - 07.2014
Store Manager of Operations
SABKA BAZAAR {HSIL}
05.2008 - 06.2010
Store Manager
SUBHIKSHA TRADING SERVICES LTD
02.2007 - 04.2008
MBA - Marketing
Meerut University
04.2002 - 03.2004
BBA - Marketing
Meerut University
04.2000 - 04.2002
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