Ashish Singhal
Noida
Summary
Certified Artificial Intelligence Marketer - Harvard School of Business, Certified Digital Marketer - IIM Lucknow, Certified CMO - IIM Indore, Paid Media Marketing, Loyalty Programs, AI Tools Expert, Content Creator, CRM Expert, Retail Marketer, ATL and BTL specialist. Expert in Retail Marketing, ATL, and BTL Specialist.
Overview
18
18
years of professional experience
1
1
Certification
Work History
Head of Marketing
Advance Decorative Laminates Pvt ltd
Noida
07.2021 - Current
- Company Overview: Among India's top 10 laminate manufacturing organizations, the company has initiatives that have significantly boosted brand visibility and market share in the decorative laminates industry.
- AI-Driven Digital Campaigns: Leveraged artificial intelligence tools to optimize ad performance across Google, Meta, and LinkedIn, resulting in a 40% increase in campaign ROI.
- Brand Building & Positioning: Spearheaded brand development strategies that positioned Advance Laminates among India’s top five laminate companies.
- Product Launch Expertise: Successfully launched multiple product lines (PVC, paper, and acrylic laminates), achieving rapid market adoption and exceeding sales targets.
- CRM & Loyalty Programs: Designed and implemented a customer loyalty app for architects, enhancing engagement and retention by over 30%.
- P&L Management: Oversaw marketing budgets and ROI-driven planning, ensuring cost-efficiency, and sustainable business growth.
- 360° Marketing (ATL, BTL, Digital, Retail – B2B/B2C): Delivered integrated campaigns across all channels, leading to a 3X increase in both dealer and end-customer engagement.
- Brand Ambassador Endorsements: Strategically aligned with Katrina Kaif as the brand ambassador, elevating brand equity and consumer trust across India.
- Influencer Marketing: Collaborated with industry influencers and architects to drive awareness and lead generation through targeted content and video campaigns.
Chief Marketing Officer
R-Tech Group
Gurugram
01.2020 - 06.2021
- Led marketing and branding for malls, shopping complexes, and residential/commercial properties with a 19-member team. Developed unified strategies, boosting occupancy to 92%–96%.
- Drove SEO and digital campaigns, increasing web traffic by 24%, and email marketing that raised customer retention by 12%. Managed marketing for malls and residential societies, converting 28% of Inquiries into sales.
- Set marketing vision, optimized brand positioning, and led customer acquisition and loyalty programs, driving consistent revenue growth and ROI.
Digital Marketer & Retail Expert
Big Bazaar
Delhi / Noida
10.2016 - 12.2019
- Managed a 45,000 sq. ft. multi-category store at India’s largest retail chain, with ₹5 Cr monthly sales. Led 75 sales associates, 14 team leaders, and 7 department managers. Drove digital growth for a Big Bazaar outlet’s 8–10 km radius through targeted consumer segmentation. Increased sales volume by 25% within a year by streamlining ordering processes and improving operational efficiency.
Retail Store Manager
Vishal Megamart
Delhi
08.2014 - 09.2016
- Company Overview: India's largest seller of economical products caters Grade B,C,D Customers pan india
- Handled two retail locations in two years, one in Rohini, Delhi, and the other in Dilshad Garden, Delhi, with 42 team members covering all sections of the retail business.
Retail Store Manager
Reliance Retail Ltd
Noida , Delhi , Gurugram
07.2010 - 07.2014
- Company Overview: India's largest Food retail chain having 865 stores pan India combining both Value & Premium Formats
- In four years, I managed three stores and, I started as an assistant store manager at Reliance Small Format, and after two years, I was promoted to store manager at Retail Hypersmart.
Manager-Store Operations
Home Store India limited
Noida
05.2008 - 06.2010
- Company Overview: A great platform providing Great furniture options pan India with 127 stores
- Operated a 7600 sq ft two-story furniture store with a staff of 19 workers, with a value added product contribution of 61 percent in quantity and 36 percent in monthly sales of 2.45 cr.
Retail Outlet Manager
Subhiksha Trading Services limited
Delhi
02.2007 - 04.2007
- Company Overview: India's first retail chain with small store formats having 1245 stores pan India
- Following my studies, my first employment was in Ghaziabad, where I managed a store with 17 employees and several divisions such as food and medicine. F&V and Mobile
Education
New Age Marketing in AI - Artificial Intelligence
Harvard School of Business
Online (pursuing)02-2025
Digital Marketing - Digital Business Management
IIM Lucknow
05.2023
Certified Chief Marketing Officer - Marketing Management
IIM Indore
01.2022
MBA - Marketing
Chaudhary Charan Singh University
03.2007
BBA - Marketing
Chaudhary Charan Singh University
03.2005
Skills
- Strategic marketing and go-to-market strategy development
- Brand management and positioning
- Digital marketing and advertising campaigns
- Artificial intelligence in marketing
- Influencer marketing and brand ambassador partnerships
- Data-driven decision making and ROI analysis
- Product marketing
- CRM management and customer retention
- Media planning and agency management
- Cross-functional team leadership
- Strong time management and project coordination
- Marketing strategy (online)
Languages
English Full Professional Proficiency, Hindi Limited Working Proficiency
Hobbies and Interests
Writing Blogs on daily basis it helps me immensely to make a great content, Exploring new things on you tube for upgradation of marketing level, Taking demo's of AI products showcased as an Advertisement to upgrade myself digitally, Attending conferences like #Matecia #Business Goals Mech #Economy strategies to upgrade business job
Awards
Awarded as a best Marketing expert in R-tech Group (2020-04 - 2021-03) for achieving 27% client addition in footfall of the capital Mall , Bhwadi, Awarded as a best Store Manager in reliance Retail (2012-01 - 2012-12) for achieving Highest system driven store manager pan India
CONTENT CREATED BY ME
Example- {https://rb.gy/koubb}
WHY SHOULD YOU HIRE ME
- Long-Term Vision
- Alignment with Company Goals
- Continuous Learning
- Cultural Fit
- Communication Skills
- Results-Oriented
- A good Team Player
- Problem-Solving Abilities
- Great Experience in Core Marketing , Digital Marketing & Retail
- Relevant skills
Certification
Best Retail Store Manager of the Year 2 times in Reliance Industries Ltd
Timeline
Head of Marketing
Advance Decorative Laminates Pvt ltd
07.2021 - Current
Chief Marketing Officer
R-Tech Group
01.2020 - 06.2021
Digital Marketer & Retail Expert
Big Bazaar
10.2016 - 12.2019
Retail Store Manager
Vishal Megamart
08.2014 - 09.2016
Retail Store Manager
Reliance Retail Ltd
07.2010 - 07.2014
Manager-Store Operations
Home Store India limited
05.2008 - 06.2010
Retail Outlet Manager
Subhiksha Trading Services limited
02.2007 - 04.2007
New Age Marketing in AI - Artificial Intelligence
Harvard School of Business
Digital Marketing - Digital Business Management
IIM Lucknow
Certified Chief Marketing Officer - Marketing Management
IIM Indore
MBA - Marketing
Chaudhary Charan Singh University
BBA - Marketing
Chaudhary Charan Singh University
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