Ashish Singh Bais

Luminous Power Technologies Pvt. Ltd. A Schneider Electric Company – Leading Global Power Technology Company with a differentiated portfolio of solutions for Packaged Power, Diversified Generation, Energy Optimization, Electrical Control and Safety

Brand Strategy & Management
• Act as a custodian for the portfolio of brands
• Responsible for creating and driving the brand architecture
• Brand building and transformation over medium and long term
• Formulating the brand communication strategy

Market Research & Brand Track
• Introduced market research practices in the company
• Sharing results with management & mining actionable insights
• Keep all external agencies in loop to ensure uniform messaging
• Brand health, BTL effectiveness, trade satisfaction etc. mapped

Content & Campaigns
• Create & manage strong roster of creative & media agencies
• Develop content to deliver as per communication strategy
• Media Planning & Buying for maximum impact & ROI
• Ensure branding consistency across various channels of communication & for all on ground activities

Digital Marketing & ORM
• Responsible for SEO, SMM, online advt. & website development
• Monitor trends on social media, adapting & react accordingly
• Nurture brand advocates to continuously spread positive WOM
• Ensure healthy unique/returning visitors flow & low bounce rate

Channel/Trade Communication & Engagement
• Effectively connecting with 60000+ channel partners
• Localized BTL, shop - In shop, POP, Outdoor & event drives
• Creation of dedicated FB page during lockdown which became big hit as 28000 partners & families joined in
• App creation for skill enhancement & warranty management

Public Relation & Corporate Communication
• Responsible for ensuring continuous media coverage
• Single point of contact for all kind of media queries
• Maintain high SOV in the industry and win relevant awards
• Generated PR coverage worth ₹15 Crore in Ad value for 5 yrs.

Internal Communication
• Manage organizational announcements & newsletters
• Promoting company’s mission & values among employees
• Planning & management of corporate events
• Drive CSR campaigns & activation in partnership with NGOs

Special project – solarbyluminous.com
• Setting up Direct to Consumer Solar Solutions Business
• Define roles & wireframes for digital ecosystem development
• Conduct recruitment drives for onboarding key resources
• Generating ₹100 Crore revenue within 4 years of its launch

Customer Acquisition
• Manage digital & on ground campaigns for lead generation
• Setting up inside sales processes & call center operations
• Ensure seamless customer journey to deliver incremental sales
• Ensuring separate process for commercial customers looking to install solar projects ranging from ₹ 30 lacs to 3 Crores

TV Today Network Ltd., New Delhi – Leading national news network. It runs four 24 hours news & current affairs channels, namely – “Aaj Tak”, “Tez” & “Dilli Aaj Tak” in Hindi and “Headlines Today” in English

Marketing Communication
• Responsible for execution of marketing campaigns (Most prominent being the Aaj Tak Black & White corporate campaign)
• Agency handling – Creative & media planning
• Facilitate content tie ups with celebrities, movie houses, etc.
• Planning & roll out of co-branded content to enhance revenue

Media Activation
• Conceptualization & execution of brand led activations
• Responsible for proper functioning of the sponsorship marketing module ensuring all the deliverables are met with
• BTL/Activation planning, supervision & ROI analysis
• Work closely with sales team to curate value adds for brands