Ashish Srivastava
Product Manager(Data Analytics)
Noida,UP
Summary
Seasoned Product Manager driving vision and roadmap in the digital space. Specialties include media, eCommerce, performance marketing products, strategy, and managing a roadmap. Currently Product Manager at ABP Live, and works combining the best of data, product, and design to execute a successful product vision.
Overview
4
4
years of post-secondary education
4
4
years of professional experience
Work History
Head of Data Analytics
ABP Network
Noida, Uttar Pradesh
07.2021 - Current
- Gamification implementation for ABP Products, utilized first party cookie and matched with GA's behaviour & consumption data to create reward points campaign across assets from ideation to execution
- DMP implementation on ABP Digital Assets, consumption based recommendation engine to increase user engagement & retention from ideation to execution
- Datalayer strategy for Digital Products to be able to monitor product performance
- Data Visualization using Data Studio & Bigquery using complex nested queries for various business cases
- Actively Involved in User Acquisition Strategy for the ABP Live App helping design KPIs for network acquisition to drive maximum ROI
- User Segmentation for notification & recommendation via Bigquery
- Monitoring User Retention & In-App Performance via Firebase
- Managed the entire notification strategy for ABP news thereby increasing the CTR by 200%
Assistant Manager Product Development
Affle India
Gurugram, Haryana
05.2019 - 07.2020
- Product Owner for mFaas(Affle’s Product for Network Business) & Product for operations involving ideation, documentation and execution of product requirements for the Network Marketing Space.
- Migrated from Cake to Affise ensuring no dip in revenue during migration, and migrated in a span of 3 months by covering development, training and closing feedback loops from the ops team
- Create internal products for regular operational use cases
- Creating interactive dashboards on BI tool (Sisense) using rigorous data modelling techniques, effective data storage on servers and elasticubes, automating daily data appending process via API’s
- UI enhancement using CSS & ensuring great end-user experience by optimum understanding of Business Operations
- Responsible for development of operational product for Affiliate Marketing tools (API Integration, Internal developments etc) within competitive timelines.
- Automate regular reports
- Coordinating with Operation & development Team for Development of Fraud Detection Platform & Enhancing DMP
- Training to operations team on the internal products
- Detailed attention to documentation using Trello, Jira and Redmine
Risk Mining Associate
Amazon India
Hyderabad, Telangana
06.2016 - 11.2018
- Identifying fraudulent patterns with Data Analysis using Python, R & SQL & driving cross functional projects to mitigate bad debt
- Bad debt prevention of $261K annualized [Finance approved] with ACES Program manager, Language Teams and operations managers
- Initiated cross functional project to reduce chargebacks from VE-ES endless loop with Chargebacks Program Manager, Buyer Operations Team
- Created Dashboard for Chargebacks Volume incoming to available headcounts, resolves per hour
- Monthly reporting of Gross Chargeback reduction to the leadership
- Initiated Automation project resulting in 37% reduction in Queue Volumes for operations team
- Migration of investigation tool from Jupiter to Kraken ensuring minimal operational hit by coordinating with development, program and operations team
- Created Wiki Guideline describing proper function of tool end to end and how to report problem if any from RMO WW Team
Education
B.Tech - Electronics & Communication
IEC College of Engineering & Technology
Greater Noida 08.2012 - 06.2016
Skills
Data analytics
Business planning
Improvement initiatives
Operations management
Product development
Data analysis and modeling
Data uploads and downloads
Data modeling and assessment
Data Studio
Sisense
BigQuery
Tableau
SQL
Data Visualisation
Mastery of data collection
TRAININGS & CERTIFICATION
- Product Management Trainee
Product Labs, IIIT-Hyderabad: Working with the lead product manager for implementation of product ideas at IIIT-Hyderabad from technology to a scalable product. Working majority on ML/AI products, sharpened Product Management skills along with working in a fast-paced atmosphere - Permanent member of “Association for Computing Machinery” (ACM)
- Former Editor, Khabar Villa Network
Timeline
Head of Data Analytics
ABP Network
07.2021 - Current
Assistant Manager Product Development
Affle India
05.2019 - 07.2020
Risk Mining Associate
Amazon India
06.2016 - 11.2018
B.Tech - Electronics & Communication
IEC College of Engineering & Technology
08.2012 - 06.2016