Ashish Srivastava
Product Manager(Data Analytics)
Noida,UP
Summary
Seasoned Product Manager driving vision and roadmap in the digital space. Specialties include media, eCommerce, performance marketing products, strategy, and managing a roadmap. Currently Product Manager at ABP Live, and works combining the best of data, product, and design to execute a successful product vision.
Overview
4
4
years of post-secondary education
4
4
years of professional experience
Work History
Head of Data Analytics
ABP Network
Noida, Uttar Pradesh
07.2021 - Current
- Gamification implementation for ABP Products, utilized first party cookie and matched with GA's behaviour & consumption data to create reward points campaign across assets from ideation to execution
- DMP implementation on ABP Digital Assets, consumption based recommendation engine to increase user engagement & retention from ideation to execution
- Datalayer strategy for Digital Products to be able to monitor product performance
- Data Visualization using Data Studio & Bigquery using complex nested queries for various business cases
- Actively Involved in User Acquisition Strategy for the ABP Live App helping design KPIs for network acquisition to drive maximum ROI
- User Segmentation for notification & recommendation via Bigquery
- Monitoring User Retention & In-App Performance via Firebase
- Managed the entire notification strategy for ABP news thereby increasing the CTR by 200%
Assistant Manager Product Development
Affle India
Gurugram, Haryana
05.2019 - 07.2020
- Product Owner for mFaas(Affle’s Product for Network Business) & Product for operations involving ideation, documentation and execution of product requirements for the Network Marketing Space.
- Migrated from Cake to Affise ensuring no dip in revenue during migration, and migrated in a span of 3 months by covering development, training and closing feedback loops from the ops team
- Create internal products for regular operational use cases
- Creating interactive dashboards on BI tool (Sisense) using rigorous data modelling techniques, effective data storage on servers and elasticubes, automating daily data appending process via API’s
- UI enhancement using CSS & ensuring great end-user experience by optimum understanding of Business Operations
- Responsible for development of operational product for Affiliate Marketing tools (API Integration, Internal developments etc) within competitive timelines.
- Automate regular reports
- Coordinating with Operation & development Team for Development of Fraud Detection Platform & Enhancing DMP
- Training to operations team on the internal products
- Detailed attention to documentation using Trello, Jira and Redmine
Risk Mining Associate
Amazon India
Hyderabad, Telangana
06.2016 - 11.2018
- Identifying fraudulent patterns with Data Analysis using Python, R & SQL & driving cross functional projects to mitigate bad debt
- Bad debt prevention of $261K annualized [Finance approved] with ACES Program manager, Language Teams and operations managers
- Initiated cross functional project to reduce chargebacks from VE-ES endless loop with Chargebacks Program Manager, Buyer Operations Team
- Created Dashboard for Chargebacks Volume incoming to available headcounts, resolves per hour
- Monthly reporting of Gross Chargeback reduction to the leadership
- Initiated Automation project resulting in 37% reduction in Queue Volumes for operations team
- Migration of investigation tool from Jupiter to Kraken ensuring minimal operational hit by coordinating with development, program and operations team
- Created Wiki Guideline describing proper function of tool end to end and how to report problem if any from RMO WW Team
Education
B.Tech - Electronics & Communication
IEC College of Engineering & Technology
Greater Noida 08.2012 - 06.2016
Skills
Data analytics
undefinedTRAININGS & CERTIFICATION
- Product Management Trainee
Product Labs, IIIT-Hyderabad: Working with the lead product manager for implementation of product ideas at IIIT-Hyderabad from technology to a scalable product. Working majority on ML/AI products, sharpened Product Management skills along with working in a fast-paced atmosphere - Permanent member of “Association for Computing Machinery” (ACM)
- Former Editor, Khabar Villa Network
Timeline
Head of Data Analytics
ABP Network
07.2021 - Current
Assistant Manager Product Development
Affle India
05.2019 - 07.2020
Risk Mining Associate
Amazon India
06.2016 - 11.2018
B.Tech - Electronics & Communication
IEC College of Engineering & Technology
08.2012 - 06.2016
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