Microsoft
Ashish Suri
Brand Management & Strategy Professional
D-29 Kirti Nagar
Summary
Successful marketing leader with proven accomplishments in driving market growth and firm profits. Articulate and driven leader with high energy and engaging personality. Hardworking team builder who motivates personnel to maximize performance. Experienced in result oriented marketing strategies and sales planning. Proficient in growing categories, managing inventory and tracking results to optimize campaigns. Competent Marketing expert in driving company growth through implementing strategies to grow brands. A believer of innovation and a seeker for solution.
Overview
12
12
years of professional experience
8
8
years of post-secondary education
3
3
Certifications
Work History
Senior Brand Manager
Lotus Herbals Pvt Ltd
05.2019 - Current
- Planning, implementation and tracking sales and marketing strategies to promote brand products.
- Developing innovative marketing campaigns based on key objectives through complete social media management.
- Improving and boosting brand image by implementing focused marketing campaigns and engaging in professional networking to support outreach.
- Responsible for overall IMC Plan, Annual marketing calendar, Digital Strategy, Webstore, Performance Marketing & Market places
- Deep understanding of DSP's like Google AdWords, Facebook Ad etc and involved in consistent market research and consumer behavior on digital Assets
- Make strategies for the brand, responsible for overall brand health and imagery
- Monthly/Annual Trade planning with the sales team, Partner with creative teams, other internal stakeholders, & external agencies & vendors, Responsible for Product Launches
- Compiling product, market and customer data to generate informed sales and profit projections
- Developing and implementing favorable pricing structures balancing firm objectives against customer targets
- Mentored local personnel on best practices and protocols to maximize productivity.
- Established and drove culture of mentorship and inclusiveness across extended team.
Director
Wednesday Brand Solutions Pvt. Ltd
07.2013 - 04.2019
- Design, implement & facilitate an effective local & national marketing strategy for corporate brands.
- Carrying out effective research & intelligence competitor products & other trends.
- Manage daily activities with PR, press and marketing communications agencies & develop partnerships to meet strategic objectives.
- Optimized operational processes by developing company-wide analytics tool to address client-specific metrics.
- Focused teams on developing innovative and cutting-edge approaches with effective resource allocation and strategic planning.
- Created annual budget and developed comprehensive plan to accomplish company objectives while staying within budget.
Assistant Editor, H.Ed- Business and Economics
Pearson Education
02.2011 - 07.2013
- Analysis of the competitor's product basis content, page count, pricing, print run etc. and gather first hand information while visiting SME's and create database for the same
- To provide guidelines to the authors for submission of manuscripts, establish a system for efficient, rapid peer-review process and approve proofs submitted by composing room prior to publication production
- Allocate print space for story text, photos and illustrations according to space parameters and copy significance, using knowledge of layout principles
- Prepare P&L A/C for each project undertaken.
- Oversee publication production, including artwork, layout, computer typesetting, and printing, ensuring adherence to deadlines and budget requirements.
- Developed 35 custom titles during the tenure and breakthrough in 2 universities with custom content
Education
MBA -
Indian School of Business
07.2022 - 12.2023
PGDBM - Specialization in Finance
IMT
04.2010 - 03.2012
MBA - Specialization in Marketing & IB
Amity University
04.2009 - 03.2011
Bachelor of Arts -
College of Vocational Studies
Delhi University 04.2006 - 05.2009
Skills
Strategic Planning and Alignment
Marketing Strategy Development
Market Research Analysis
Complex Problem Solving
Corporate Communication
Business Needs Analysis
Digital Marketing Strategy
Product Promotion
Cross-departmental Alignment
Trade Show Coordination
Software
Google Analytics
Facebook Business Manager
Google Ad Word
MeltWater & Klear
Certification
IIM K: Digital Marketing & Analytics
Accomplishments
Best Emerging Brand of the Year by Silicon India Magazine
Timeline
MBA -
Indian School of Business
07.2022 - 12.2023
Senior Brand Manager
Lotus Herbals Pvt Ltd
05.2019 - Current
Director
Wednesday Brand Solutions Pvt. Ltd
07.2013 - 04.2019
Assistant Editor, H.Ed- Business and Economics
Pearson Education
02.2011 - 07.2013
PGDBM - Specialization in Finance
IMT
04.2010 - 03.2012
MBA - Specialization in Marketing & IB
Amity University
04.2009 - 03.2011
Bachelor of Arts -
College of Vocational Studies
04.2006 - 05.2009