Ashish Suri

• Plan, implement and track marketing campaigns to build and sustain brand image.
• Improve and boost brand equity by implementing focused marketing initiatives via PR, BTL, ATL, Digital Marketing, Market Research, New Product Development, ERP Development and Sales Planning.
• Optimized budget allocation, ensuring efficient use of resources to drive sales growth and profitability.
• Managed cross-functional teams for the successful development and launch of new products.
• Led market research initiatives to gather insights on consumer preferences, trends, and competitor analysis.
• Improved customer engagement with the creation of compelling content and social media strategies.
• Implemented data-driven decision making by analyzing various metrics such as sales data, advertising performance reports, and customer feedback surveys.
• Improved website visibility through development and implementation of SEO strategies.
• Deep understanding of DSP's like Google AdWords, Facebook Ads Manager, Quora Ads etc.
• Conducted market research to identify new opportunities and target markets.
• Product development in alignment with the needs of the market.
• Monthly/Annual trade plans/AOP with the sales team, partner with creative teams, other internal stakeholders, & external agencies, responsible for product launches.

• Responsible for all corporate marketing, researching and planning campaigns, including the delivery and results for key strategic initiatives.
• Design, implement & facilitate an effective local & national marketing strategy for corporate brands.
• Carrying out effective research & intelligence competitor products & other trends.
• Manage daily activities with PR, press and marketing communications agencies & develop partnerships & relationships with third parties to meet strategic objectives.
• Assisted with creation of marketing strategy and advertising initiatives used to promote company to community members.
• Optimized operational processes by developing company-wide analytics tool to address client-specific metrics.

· Analysis of the competitor's product basis content, page count, pricing, print run etc.

· Gather first hand information while visiting SME's and create database for the same.

· To provide guidelines to the authors for submission of manuscript

and establish a system for efficient and rapid peer-review process

· Review and approve proofs submitted by composing room prior to publication production.

· Oversee publication production, including artwork, layout, computer typesetting, and printing, ensuring adherence to deadlines and budget requirements.

· Prepare P&L A/C for each project undertaken.