Ashish Thakral Arora
Deradun
Summary
Creative powerhouse with 15+ years of global experience in branding, UX/UI, fashion styling, and visual storytelling. Proven ability to lead cross-functional teams, execute high-impact campaigns, and build brand equity through design-driven strategy. Adept in brand architecture, digital campaigns, user experience, and video production for multinational corporations and fast-growing startups. Passionate about building emotional connections between people and brands.
Overview
17
17
years of professional experience
Work History
Global Design Head | Branding & Design
ProductLife Group
02.2022 - Current
- Directed end-to-end branding initiatives across 140+ countries; improved brand engagement by 25%.
- Developed and implemented global brand strategy, including video direction guidelines and brand identity systems.
- Created UX wireframes, prototypes, and user flows for cross-platform digital experiences.
- Produced high-impact corporate videos and social campaigns on LinkedIn and Twitter.
- Led creative campaigns for PLG’s core services and managed collaborations with global production houses.
- Created and executed webinar design experiences to enhance brand visibility.
- Developed campaign scripts, storyboards, and end-to-end creative production workflows.
Senior Creative Manager | UX
Rapido
Bengaluru
11.2020 - 02.2022
- Launched 3 signature brand mascots (e.g., Captain & Pillion), enhancing brand recall and customer engagement.
- Built and maintained a centralized image library across performance marketing, social media, and CRM.
- Provided UI/UX direction for the Rapido app and optimized visual experience across platforms.
- Coordinated with agencies and production teams to deliver high-converting campaigns.
- Mentored in-house designers through upskilling sessions on design tools and trends.
Creative Group Head (UX & UI)
WorkIndia
, Karnataka
10.2019 - 01.2021
- Designed and implemented creative strategy, visual brand guidelines, and social media calendars.
- Directed high-conversion photoshoots and videos for remarketing and user acquisition.
- Led UX/UI redesign of the WorkIndia app with wireframes and process flows.
- Created animation-driven ad campaigns with original cartoon characters.
Head of Design (UX & UI)
Doodhwala
Bengaluru
10.2018 - 09.2019
- Defined company-wide brand design guidelines and art direction.
- Led BTL and ATL design strategy, collaborating across teams for campaign consistency.
- Directed illustration and creative direction for UX and UI assets.
Senior Art Director
One and Only One Design
Bengaluru
09.2016 - 08.2018
- Designed creative pitches, brand positioning strategies, and marketing campaigns.
- Managed 20+ in-house and freelance designers to deliver award-winning client work.
- Directed all creative execution including client reporting, timelines, and budgets.
Fashion Stylist & Art Director
Styletag
Bangalore
01.2014 - 08.2016
- Styled editorial and commercial shoots for fashion magazines and eCommerce.
- Collaborated with photographers and directors on visual storytelling for major shoots.
- Oversaw model casting, garment sourcing, and accessory styling.
Fashion Stylist
Myntra
Bangalore
02.2011 - 12.2013
- Conceptualized and executed marketing and catalog shoots across multiple categories.
- Defined visual themes, seasonal trends, and directed shoot production.
Content Editor & Designer
Soltee India
Delhi
06.2008 - 11.2010
- Designed and developed product ranges, accessories, and seasonal looks.
- Handled buyer relationships and international order fulfillment from sampling to shipment.
Education
Digital Marketing & Business Growth
Indian Institute of Management, Bangalore
Bangalore, India01.2021
Fashion and Visual Communication
National Institute of Fashion Technology, India
India01.2007
BFA - Design and Applied Arts
Pracheen Kala Kendra
01.2003
Skills
- Creative Direction & Art Direction
- Brand Strategy & Identity Design
- UI/UX Design & Wireframing
- Cross-Functional Team Leadership
- Fashion Styling & Visual Merchandising
- Campaign Management & Execution
- Video Direction & Post-Production
- Performance Marketing Creatives
- Stakeholder & Agency Management
- Social Media & Digital Storytelling
Tools & Platforms
Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro), Figma, Sketch, InVision, Trello, Slack, Canva, After Effects
Portfolio & Social
- LinkedIn: linkedin.com/in/ashish-thakral-arora-6b9b4099
- Portfolio: behance.net/ashishthak8b39
Timeline
Global Design Head | Branding & Design
ProductLife Group
02.2022 - Current
Senior Creative Manager | UX
Rapido
11.2020 - 02.2022
Creative Group Head (UX & UI)
WorkIndia
10.2019 - 01.2021
Head of Design (UX & UI)
Doodhwala
10.2018 - 09.2019
Senior Art Director
One and Only One Design
09.2016 - 08.2018
Fashion Stylist & Art Director
Styletag
01.2014 - 08.2016
Fashion Stylist
Myntra
02.2011 - 12.2013
Content Editor & Designer
Soltee India
06.2008 - 11.2010
Digital Marketing & Business Growth
Indian Institute of Management, Bangalore
Fashion and Visual Communication
National Institute of Fashion Technology, India
BFA - Design and Applied Arts
Pracheen Kala Kendra
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