Summary
Overview
Work History
Education
Skills
Certification
Most Proud Of
Personal Information
Timeline
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Ashish Gupta

Director, Customer Success | Media Performance Measurement At Nielsen
Noida

Summary

Strategic-thinking individual, experienced in Marketing and Media optimization and recommendation for large advertiser's. Offering engaging and pleasant personality with expertise improving customer relationships.

Overview

14
14
years of professional experience
2
2
Certifications

Work History

Director, Customer Success, Media Measurement

Nielsen
10.2022 - Current
  • Planning the Marketing Strategy and media activation for large advertisers
  • Full funnel digital mix optimization; analyze, report and optimize marketing channel effectiveness utilizing data
  • Driving revenue & delivery for India market
  • Account management & expansion
  • Leading complex initiatives, stakeholder management

Sr. Manager & Associate Director

Nielsen
11.2017 - 10.2022
  • Led the implementation and execution of integrated marketing and plans across multiple channels and functions (social media, performance marketing, partnerships & affiliates, branding & PR) for large advertisers in India and SEA markets
  • Developed and executed marketing plans, defined optimal marketing mixes, and drove growth through innovation, managing the marketing budget effectively
  • Effectively communicated with stakeholders on key business metrics, progress, and issues, ensuring alignment and high visibility for timely involvement when required
  • Collaborated with digital, creative, and social teams to ensure cohesive content supporting overall messaging and marketing strategies across various channels

Manager, Sales & Marketing

G4S Corporate
05.2014 - 11.2017
  • Digital marketing for G4S corporate, event activations, media Calander planning and implementation
  • Generate digital channel and audience insight using first and third party data
  • Leveraging meta learnings for inhouse digital activation
  • Leading change and operating complex initiatives for CMO.

Various Roles (Analyst, Sr. Analyst, SME, TL)

TCS-Nielsen
03.2011 - 05.2014
  • Build statistical models to optimize media, pricing and trade investments for CPG clients in US & EU
  • Engage in all stages of project, from data, modelling to insight generation and recommendations
  • Validate model results, descriptive statistics for ATL & BTL marketing activities
  • Develop Global Best practice repository on Pricing & Promotion modelling methodology.

Executive, Business Development

LANCO Power Trading
06.2010 - 02.2011
  • Lead generation, client engagement and bid management

Education

B.Tech (Electrical & Electronics) -

Uttar Pradesh Technical University

Skills

    Strategic Marketing Leadership

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Certification

Fundamentals of Digital Marketing, Google, HZ3 BCF 25S

Most Proud Of

  • Loyalty & Customer Service
  • Client retention and account expansion- Helped India Business Grow from $1.5 Mn. to $2.2 Mn. of recurring revenue across multiple brands
  • Cross team- Cross country & Cross cultural working

Personal Information

A passionate traveler, I have explored 11 countries (yet), each journey sparking my enthusiasm for crafting exceptional travel experiences. My expertise extends beyond personal adventures; I thrive in planning intricate travel itineraries for family and friends, ensuring memorable moments for everyone involved. Currently residing in Noida with my wife and our lively 4.5-year-old, I find joy in balancing family life with my love for exploration. When not immersed in travel plans, I channel my creativity into the kitchen, embracing the art of cooking. 

Timeline

Director, Customer Success, Media Measurement

Nielsen
10.2022 - Current

Sr. Manager & Associate Director

Nielsen
11.2017 - 10.2022

Manager, Sales & Marketing

G4S Corporate
05.2014 - 11.2017

Various Roles (Analyst, Sr. Analyst, SME, TL)

TCS-Nielsen
03.2011 - 05.2014

Executive, Business Development

LANCO Power Trading
06.2010 - 02.2011

B.Tech (Electrical & Electronics) -

Uttar Pradesh Technical University

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Ashish GuptaDirector, Customer Success | Media Performance Measurement At Nielsen