Ashish Kumar
New Delhi
Summary
A dynamic Digital Marketing Specialist with 9+ years of experience, specializing in PPC, SEO, Lead generation and product marketing a proven track record of developing innovative strategies to enhance online presence and drive business growth. Expertise in creating and implementing successful PPC campaigns, optimizing conversion rates, and increasing ROI for various industries. Leveraging analytics to refine data-driven decision-marking for digital initiatives.
Overview
10
10
years of professional experience
1
1
Certification
Work History
Senior Digital Marketing Specialist (PPC Expert)
Ecorp Infosystem Pvt. Ltd.
02.2018 - Current
- Creating and implementing comprehensive digital marketing strategies to increase brand awareness, generate leads
- Managed daily budget allocation across multiple platforms to maximize return on investment
- Develop, manage, and optimize high-performing PPC campaigns across various platforms, (Google Ads, Meta Facebook Ads, LinkedIn Ads, Taboola Ads)
- Conducted in-depth keyword research and competitor analysis to refine targeting strategies and optimize ad performance
- Implemented A/B testing on ad copy and landing pages, enhancing user engagement and improving overall campaign performance
- Utilize advanced data analytics tools to track, measure, and report on campaign metrics, driving informed decision-making
- Campaign structure, keyword targeting, negative keywords, ad copy, audience targeting, location targeting, budget, bid adjustments, ad placements and any other optimization required to achieve KPIs.
Digital Marketing Specialist
Seair Exim Solutions Pvt. Ltd.
07.2016 - 01.2018
- Manage PPC Campaign, Create ads account, search campaign, display campaign, re-marketing campaign, Gmail campaign
- Create SEO, and social media marketing strategies
- Increased website traffic by implementing search engine optimization strategies
- Implemented weekly promotional and editorial strategies to improve customer engagement across channels
- Monitored and analyzed market and competitor metrics to inform digital marketing strategies
- Created solution-based execution plans to achieve business goals based on Google Analytics and internal reporting data
- Improved website visibility through development and implementation of SEO strategies.
SEO Executive
MAG Studios Pvt. Ltd.
06.2015 - 06.2016
- Executed on-page and off-page SEO strategies
- Performed website audits and implemented technical SEO improvements to boost site performance
- Monitored SEO metrics and provided regular reports to senior
- Utilized Google Analytics to set up, and monitor
- Create link-building to improve website authority and search visibility.
SEO Executive
StylerTech Pvt. Ltd.
06.2014 - 12.2014
- Create link-building to improve website authority and search visibility.
Education
MBA, First Class -
SVSU
01.2020
B. A, First Class -
J.P University
01.2010
I. SC, First Class -
B.I.E.C
01.2006
Matriculation, First Class -
B.S.E.B
01.2004
Skills
- PPC Advertising: Google Ads, campaign management, bid optimization, keyword research
- Social Media Marketing: Facebook Ads, Instagram Ads, LinkedIn Ads, Twitter Ads, content creation
- SEO: Keyword research, on-page optimization, link building, technical SEO
- Analytics: Google Analytics, Google Data Studio, A/B testing
- Email Marketing: Campaign creation, list segmentation, automation
- Google Ads
- Meta Facebook Ads
- Keyword Research
- Performance reporting
- Bid management
- Conversion tracking
- Negative keywords
- Remarketing Strategies
- Ad extensions
- Ad copywriting
- Quality Score Improvement
- Video Advertising
- Display advertising
- Performance Analysis
- Competitor Analysis
- Google Analytics
- Online Media Campaigns
- Generating Brand Awareness
- Advertising Strategies
- Advertising Strategy
- Online Reputation Management
- Google Analytics, SEMrush, Ahrefs
- WordPress, HTML/CSS
- Microsoft Excel, Google Sheets
- CRM Tools (HubSpot, Salesforce)
- Social Media Platforms (Facebook, LinkedIn, Twitter, Instagram)
- Email marketing campaigns
Certification
- Google Ads Certification
- Google Analytics Certification
Languages
English, Hindi
Toolsandsoftware
- SEO: Google Analytics, Google Webmasters, Google PageSpeed Insights, Google Keyword Planner, Google Trends, SEMRush, Ahrefs, Moz Link Explorer, SEO Moz, SEM Rush, Reven SEO Tools, Broken Links Checker
- Keywords: Google Keywords Planner, Ad Preview and Diagnosis
- Other Software: Dreamweaver, Visual Studio Code, Photoshop, Filezilla
Alternativeemail
ashishkrseo@gmail.com
Personal Information
- Date of Birth: 10/15/1988
- Gender: Male
- Nationality: Indian
- Marital Status: Married
Hobbies and Interests
Sports (Cricket), listening music, Travelling, Internet Surfing
Disclaimer
I hereby declare that the above statements are complete to the best of my knowledge and belief.
Timeline
Senior Digital Marketing Specialist (PPC Expert)
Ecorp Infosystem Pvt. Ltd.
02.2018 - Current
Digital Marketing Specialist
Seair Exim Solutions Pvt. Ltd.
07.2016 - 01.2018
SEO Executive
MAG Studios Pvt. Ltd.
06.2015 - 06.2016
SEO Executive
StylerTech Pvt. Ltd.
06.2014 - 12.2014
MBA, First Class -
SVSU
B. A, First Class -
J.P University
I. SC, First Class -
B.I.E.C
Matriculation, First Class -
B.S.E.B
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