ASHIS k DASH
Summary
I am a marketing enthusiast by birth and digital analytics freak by choice. I define myself as ambitious, adaptable, self-motivated and confident. I like to challenge myself all the time and have a habit of delivering awesome work most of the times. Seasoned marketing professional, Analytics Expert, martech lover and a quick learner.
Overview
20
20
years of professional experience
1
1
Certification
Work History
Analytics Consultant
Quant Cloud-A Sonata Software Company
04.2022 - Current
- Being a SPOC of Amplitude Analytics, Manage & maintain Data dictionary, whitelist Event and properties, Test/debug events, help team tracking campaign/new feature tracking, create user cohort, maintain data hygiene and taxonomy complying standard nomenclature.
- Create, Maintain Design Adobe SDR(Solution Design Reference) for Analytics on all Web App digital properties.
- Connect multiple data sources in Adobe Experience Platform (AEP)and Create instances for customer touch points on Marketing channels using Attribution AI.
- Analyse & audit exiting Tags, variables in Amplitude Data & Adobe Launch.
- Design and Create dashboard in Adobe Analytics, Amplitude, investigate the data discrepancy, provide insights and recommendations.
- MParticle's customer data platform CDP-integration with all downstream Marketing and Analytics platform like. Adobe Analytics, Amplitude, Braze etc.
- Data Governance, Data tracking plan, Dashboards using Segment & Funnel in Amplitude
- Salesforce ingestion with AEP to measure MQL, SQL and other Marketing KPIs.
- Connect Snowflake as internal destination to send all data from Amplitude.
- Provide Organic search recommendation to team by adding Analytic Insights as proof of concept.
- End to end digital Marketing activities, help marketing team to setup, track & optimize Organic and Paid campaign.
- Highly experienced 360-degree Digital Marketing activities.
Analytics Professional (Digital Strategist-Previous Role)
IBM India Pvt. Ltd
01.2011 - 03.2022
- Develop and integrate a comprehensive Analytics package with insights and recommendations for Industries using Google Analytics and CMDP.
- Convert data into story by using Data Visualizations tool Tableau and SQL Query and present to stakeholder with insights and recommendations.
- Hands-on Experience on Adobe Target. Run AB Test, Experience Targeting on Word Press, Joomla, Drupal, AEM webpages, Track testing results on various integrated Tools. Like GA 360, Amplitude etc.
- Audience Analysis and Segmentation using AAM and apply in Adobe Target for XT and A/B testing activities
- Build Audience Targeting analytics package for Accounts based on Opportunities, PLTV, LTO score etc.
- Adobe Target for web page assets optimization, Inhouse Marketing Analytics tools(Pearl, CMDP) for Pipeline analysis using VLC, VLRC and Win Revenue data.
- Provide website Audit and SEO recommendation to drive more organic traffic and improved Share of Voice.
- Maintain social media presence including developing new and innovative channels to reach out to both existing and emerging consumer segments.
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
Sr. SEO/SEM Specialist
Logix Microsystems Limited
04.2009 - 12.2010
- End-to-end digital marketing activities for clients of North America & Europe. Plan digital marketing strategy, paid campaign setup, SEO Analysis, on-page and offpage optimization. Weekly and Monthly performance tracking and insights and recommendation.
- Suggesting paid media strategies to promote our website pages and resources matching customer journey processes.
- Tracking and analyzing website analytics, pay-per-click (PPC) initiatives, and paid campaigns, reporting to Head of Marketing
Digital Marketing Manager
Integrated Retail
12.2006 - 03.2009
- Setup Campaign targeting APAC and NA market, budget allocation, Landing Page creation, GTM setup, Website content recommendation, link acquisition etc.
- Create Dashboard, Measure and report performance of all digital marketing campaigns, Web pages, assets against goals (ROI and KPIs).
SEO Executive
AuroIn
03.2005 - 10.2006
- Onpage optimization, Off page optimization, link building activities etc.
- Directory submission, reciprocal link building
- Account management for Clients. Performance analysis report etc.
Education
MBA - Marketing Management
Manipal University
01.2017
Post Graduate in Computer Application -
CEDTI
New Delhi, India06-2005
Skills
- Digital Analytics
- Adobe Analytics
- Amplitude Analytics
- Data visualization
- mParticle CDP
- AB Testing and XT
- Search Engine Optimization & Marketing
- Social Media Marketing
- Paid Marketing
Certification
- Google: Google Tag Manager, Google Ads, Google Analytics
- HubSpot: Inbound Certification
- Adobe: Adobe Customer Journey, Adobe Experience Platform, Tableau Expert
- Optimizely: A/B Testing | Skillsoft: GenAI Foundation, Agile Methodologies
Professional Summary Overall:
- Amplitude Analytics & Adobe Analytics professional.
- Orchestrate Web and App events/properties for Analytics tracking in Amplitude
- Prepare hypothesis/rational creating testing idea to improve webpage page KPI like conversions, chats, engagement & journey via A/B test using industry leading tool Adobe Target.
- Create, Manage, Monitor and Optimize Organic, Paid & Social media campaigns across platforms for IBM Software
- Experience in handling multiple accounts across verticals (Finance, Hospitality, OTT etc) while maintaining relationship building skills to retain healthy client relationships with firm.
- Good knowledge of Data visualization on Tableau to draw insights from Data and generate SQL queries to pull data from inhouse Database.
- Good knowledge of adtech/martech industry with a hands-on approach and good understanding of the programmatic (RTB) ecosystem, media buying, SSP & DSP.
- Strong knowledge on B2B, B2C markets, Demand generation, ABM analytics, ROI driven buying.
- Monitor Website performance, trends, click through, Heat map, path funnel analysis & prepare actionable insights for the same using tools like: Hotjar, Amplitude, Coremetrics GA 360, etc.
- Knowledge of Tag Management tools like. Google Tag Manager. Create Tags, Triggers & variable different marketing campaigns.
- Good Knowledge of On-page and Off-page SEO, Market Research and Competitive Analysis, identifying appropriate keywords and landing pages, and analyze results to build and manage profitable campaigns.
- Excellent communication, problem solving, coordinating and interpersonal skills.
- Experience in Agile framework using various tools Jira/Airtable/Trello etc.
- Experience on managing Team and build operational excellence within Organization.
Timeline
Analytics Consultant
Quant Cloud-A Sonata Software Company
04.2022 - Current
Analytics Professional (Digital Strategist-Previous Role)
IBM India Pvt. Ltd
01.2011 - 03.2022
Sr. SEO/SEM Specialist
Logix Microsystems Limited
04.2009 - 12.2010
Digital Marketing Manager
Integrated Retail
12.2006 - 03.2009
SEO Executive
AuroIn
03.2005 - 10.2006
MBA - Marketing Management
Manipal University
Post Graduate in Computer Application -
CEDTI
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