Political Strategy - Identifying synergies for Marketing Strategy & Political Narrative, Public Policy
Ashitkumar A
Product & MarCom Specialist
Mumbai
Summary
Experienced in Product & Marketing Strategy with over 13 years of experience in Banking & Media industry. Excellent reputation for resolving problems and improving customer satisfaction.
Overview
13
13
years of professional experience
7
7
years of post-secondary education
Work History
AVP 2 - Advertising & PR
IndusInd Bank Ltd - Corporate Office
Mumbai
06.2012 - Current
- Crafted dynamic content marketing pieces for the Bank to drive customer awareness
- Collaborating with Product Managers leading to increased sales and revenue
- Synergy Planning - Cross Selling Strategy for two major divisions/subsidiaries - Microfinance & Vehicle Financing
- Driving Corporate Brand Sponsorships & Associations at B2B events & Exhibitions
- Curating communications deck including finalizing scripts, film production, still shoots
- Managing Digital Campaigns - Display, Email, Google Ads, SEO & Social Media & Influencer Campaigns
- Developing Internal Communications for HRD, Compliance, IT and other teams, considering business objectives
- Leveraging Sports vertical to sync with business strategy and Corporate Clients
- Editing different written communications, reports and documents including Press Releases and authored articles
- Collaborated with leadership in creating weekly bulletins, which were sent to all employees
- Writing engaging and successful marketing, advertising and website copy
Account Manager
Candid Marketing Pvt. Ltd
Mumbai, India
11.2011 - 04.2012
- Planning & leading sales activation program for FMCG brands like Sunsilk, Kissan etc
- Product launch of new hair care brand “Keratinology by Sunsilk.
- Reinvented team interaction with prospective clients by developing innovative and creative sales pitch.
- Secured high-value accounts through consultative selling, effective customer solutions and promoting compelling business opportunities.
- Listened attentively to client feedback and worked with product development team to introduce new services.
- Oversaw new business development and customer servicing.
Executive
Bennett, Coleman & Co Ltd, The Times of India Group, ETIC
Mumbai, India
12.2009 - 11.2011
- Designing loyalty program for“The Economic Times”- ETIC and thereby increasing sales and maintaining brand loyalty
- Planning and monitoring research study to understand overall effectiveness of year round promotion program – with interns
- Conceptualize and organize events for participants of program -“Power of Ideas- Guest Lecture, ET in Campus Quiz, managing alliances and sponsorship
- Established clear and competitive goals, growth roadmap and strategic business plans.
- Enabled revenue generation by pursuing partnerships, sourcing funding and capitalizing on market opportunities.
- Handled problematic customers and clients to assist lower-level employees and maintain excellent customer service.
- Delivered business strategy and developed systems and procedures to improve operational quality and team efficiency
Sr. Executive Marketing
Shruti Art Pvt. Ltd
Mumbai, India
02.2009 - 12.2009
- Understanding various print related branding and promotion requirements including brochures, leaflets, wobblers, danglers, buntings etc
- Actively involved in the launch of Tata DOCOMO
- Identifying and sourcing new clients
- Developed marketing plans based upon extensive research and prospects targeted.
- Analyzed marketing campaigns using key metrics and performance indicators.
- Completed and submitted monthly and yearly reports to support executive decision making.
Accomplishments
- Collaborated with over 20 cross functional teams for developing Coffee Table Book - History of 25 Years
- Transforming the Content Strategy for Internal Communications - Firm Messaging on Advisory
- Developing content roadmap for Corporate Banking
- Leading technology changes for Communications Team - Intranet, Content Storage & Sharing
- Garnered over 30000 viewership for ESG event - with a promotion window of 2 days
- Internal Lead Generation Campaigns - around 150 corporate leads within 4 months with incremental increase in loan book - 225 Crs
- Achieved 36% increase in sales by completing by deepening B2B relationship at ETiC
- Contributed to over 50% sales for the sales team at SAPL for two quarters
Education
Certificate Course In Performance Marketing -
GrowthSchool.io
Remote 01.2021 - 01.2022
PGD - Mass Media & Journalism
Mumbai University
Mumbai, MH 06.2017 - 06.2018
PGDBM - Marketing
Rizvi Academy of Management
Mumbai, MH 08.2007 - 06.2009
B.Com - Banking & Insurance
Sydenham College of Commerce & Economics
Mumbai, MH 06.2004 - 05.2007
Skills
Brand Building
Marketing and advertising
Corporate Communications
Product Marketing
Data Trending
Cause Marketing
Performance Marketing
Interests
Understanding nuances of Film Making
Learning Ukulele
Quote
Judge a man by his questions rather than his answers.
Voltaire