Summary
Overview
Work History
Education
Skills
Additional Information
Timeline
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Ashlesha Salunke

Sr Digital & E-comm Marketing Manager
Mumbai

Summary

Highly motivated and results-driven digital marketing professional with 5 years of experience skilled in developing and implementing effective digital marketing strategies to drive brand awareness, generate leads, and increase online conversions. Strong analytical abilities and a proven track record of delivering measurable results.

Overview

22
22
years of professional experience

Work History

Sr Manager

Publicis Groupe, Abbott pharma
Mumbai
11.2022 - Current
  • Identified, developed and evaluated marketing strategies based on knowledge of clients objective and market trends
  • Managed, mentored & developed a team of 4 associates
  • Collaborated with cross-functional teams to develop and implement integrated marketing campaigns
  • Implemented end-to-end digital strategies for pitching purposes
  • Managed and optimized PPC advertising campaigns, achieving a 12% decrease in CPC while maintaining a high CVR
  • By leveraging the Amazon DSP platform, we successfully revitalized the declining browser growth, which had plummeted by 50%
  • Consolidated vendors and renegotiated contracts to optimize costs.
  • I advocated for the implementation of Google Analytics 4 to our client, emphasizing the importance of tracking the user journey
  • Develop E-commerce strategies aimed at increasing return on ad spend (ROAS) and driving higher product offtakes
  • Created QBRs, measured & reported on marketing campaign performance to the leadership team
  • Managing15mn a month business by running both branding & customer acquisition (Performance) campaigns and surpassing goals everytime.
  • Furthermore, I dedicated efforts towards automating reports, resulting in significant time savings

Digital Marketing Manager

Godrej Consumer Ltd
Mumbai
11.2001 - 03.2021
  • I served as the Digital Planning Manager responsible for the Home Care category at Godrej Consumer Products Limited
  • Managed to tackle frequency issue, by successfully implementing YouTube Frequency Modulator
  • Wrote creative and engaging briefs for internal and external agencies
  • Through strategic evaluation of the target audience and achieving a notable 12% incremental reach, we crafted advocacy strategies
  • Managed site core content development for a major website migration
  • Worked closely with external agencies and vendors to maximize marketing effectiveness and ROI
  • Implemented a combination of digital and TV campaigns to drive sales of LAL HIT in the northern region
  • Crafted creative & content strategy for festive period to drive customer engagement
  • Implemented social media marketing initiatives to enhance brand engagement and reach, resulting in a 40% increase in social media followers

Digital Media Planner

GroupM Wavemaker, L’Oreal
Mumbai
05.2020 - 02.2021
  • Developed integrated campaign strategies, incorporating media outreach initiatives across multiple verticals to create unified branding.
  • Utilizing creatives AB testing to determine the most effective version based on audience response, measured through CTR
  • Leveraged first-party data for retargeting the Garnier audience, resulting in a 10% increase in leads and a 23% lower CPL
  • By utilizing rich media, we achieved a remarkable 15% increase in website traffic.
  • Garnier launch campaigns, such as Garnier Men shampoo color and Garnier Serum, which initially witnessed a notable 10% sales growth
  • Handed 4 cr budget a month, oversaw multiple accounts and worked diligently to meet and exceed performance goals

Digital Media Planner

SMG Performics Convonix, Axis Bank
Mumbai
04.2002 - 01.2018
  • Responsible for handling Axis ASAP and other products of Axis Bank, such as Fixed Deposit and Home Loan, overseeing all aspects from branding to acquisition
  • Implemented a Google Discovery campaign, resulting in a notable 3% improvement in the lead conversion rate by effectively targeting the right audience with compelling creatives
  • Achieved a significant 22% enhancement in view rate and a remarkable 63% reduction in Cost Per View (CPV) through refined targeting and optimized ad scheduling
  • Successfully executed Axis ASAP savings campaigns on Facebook and Google, adopting a full-funnel approach from awareness to conversion, ultimately driving an increase in the number of account openings
  • Conducted an analysis of drop-offs during the Axis ASAP account opening journey, identifying gaps and potential areas for improvement
  • This enabled us to effectively re-target and capitalize on missed opportunities
  • Conducted branding campaigns for credit cards on YouTube and Facebook to expand our reach and engage a broader audience
  • Observed 5% drop-in sessions on Google Analytics, leading to a higher Cost Per Lead (CPL).

Education

MBA -

CIMR – Mumbai University

Bachelors of Mass - Media

Mumbai University

HSC - undefined

Mumbai University SSC – IES

Skills

Digital Marketing

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Additional Information

  • Awards: , The Godrej Way Awards Q1 & Q2 for best performance in Digital Marketing campaigns for Goodknight & Kala HIT

Timeline

Sr Manager

Publicis Groupe, Abbott pharma
11.2022 - Current

Digital Media Planner

GroupM Wavemaker, L’Oreal
05.2020 - 02.2021

Digital Media Planner

SMG Performics Convonix, Axis Bank
04.2002 - 01.2018

Digital Marketing Manager

Godrej Consumer Ltd
11.2001 - 03.2021

MBA -

CIMR – Mumbai University

Bachelors of Mass - Media

Mumbai University

HSC - undefined

Mumbai University SSC – IES

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Ashlesha SalunkeSr Digital & E-comm Marketing Manager