Summary
Overview
Work History
Education
Skills
Timeline
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Ashley Powell

Carmel

Summary

Visionary professional with 17 years of experience in marketing and community engagement in the sports industry. Proven success executing strategic plans with both internal and external stakeholders, while guiding and challenging teams to exceed goals. Passionate, dynamic and creative with accomplished communication and interpersonal skills, and a vibrant sense of humor.

Overview

16
16
years of professional experience

Work History

Director of Community Relations

Indianapolis Colts
08.2018 - 09.2023
  • Built, leveraged and shared positive relationships and partnerships with various external and internal stakeholders.
  • Created and implemented the Colts Community Philosophy and giving strategy for the club to better define philanthropic contributions to the community.
  • Developed the club's annual community engagement strategy to position the organization as a philanthropic leader in Indiana and across the sports industry.
  • Identified and cultivated strategic community relationships and executed events with area organizations.
  • Developed and executed annual calendar of events.
  • Cultivated strong corporate social responsibility image and identity with clear branding.
  • Developed and launched Kicking the Stigma, the club's initiative focused on mental health.
  • Maintained strong corporate and community partnerships with local organizations leading to collaborative partnerships.
  • Collaborated with Colts Corporate Partnerships team to create new revenue generating inventory by engaging team partners in community programs and events.
  • Developed and oversaw department and foundation budgets.

Marketing Manager

Indianapolis Colts
11.2016 - 09.2018
  • Created club brand messaging, collateral materials, fan events, promotional strategies, and product commercialization.
  • Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
  • Researched developing trends to stay updated with new ideas and marketing practices.
  • Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
  • Collaborated with internal stakeholders to use premium merchandise as a means to create brand awareness, innovative targeted marketing initiatives and customer satisfaction and retention tools.

Marketing Coordinator

Indianapolis Colts
06.2010 - 11.2016
  • Planned and executed internal and external marketing events.
  • Boosted brand awareness with target customer demographics with social, print, and email campaigns.
  • Created engaging brochures and flyers to use for promotional materials and distribution.
  • Composed daily posts for social media and helped build corporate presence on Twitter, Facebook, and Instagram.
  • Answered general marketing department inquiries by email, phone, and mail.
  • Collaborated with cross-functional teams to establish successful execution of projects and campaigns.
  • Created and managed marketing budgets to monitor expenditures, control costs and increase ROI.
  • Coordinated with design and media teams to develop high-quality creative assets.
  • Generated sponsorships with related and partnering entities to enhance marketing objectives.
  • Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.
  • Continually maintained and improved company's reputation and positive image in markets served.

Promotions Assistant

Indianapolis Colts
05.2007 - 06.2010
  • Handled on-site promotions at conferences, stores and other locations to get products directly in hands of consumers.
  • Set up and broke down promotional booths and tents and talked to potential customers for successful promotional events.
  • Provided exceptional customer service to drive satisfaction.
  • Collaborated with marketing team to create and implement promotional campaigns.

Education

Bachelor of Science - Tourism Management

Indiana University
Bloomington, IN

Skills

  • Event Planning and Management
  • Thought Leadership
  • Public Speaking
  • Time Management
  • Flexible and Adaptable
  • Customer Service
  • Communication and Interpersonal Skills
  • Coachable
  • Detailed and Organized
  • Program Development
  • Accountability
  • Team Player

Timeline

Director of Community Relations

Indianapolis Colts
08.2018 - 09.2023

Marketing Manager

Indianapolis Colts
11.2016 - 09.2018

Marketing Coordinator

Indianapolis Colts
06.2010 - 11.2016

Promotions Assistant

Indianapolis Colts
05.2007 - 06.2010

Bachelor of Science - Tourism Management

Indiana University

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Ashley Powell