Summary
Overview
Work History
Education
Skills
Certification
Accomplishments
Timeline
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Ashmeet Singh Vohra

Summary

Achievement-driven professional with over 6 years of experience driving business growth in the e-commerce, food tech, and FMCG sectors. Expertise in strategic partnerships, key account management, advertising strategy, performance marketing, social media advertising, and business development. Skilled at leveraging insights and strategies to create impactful opportunities and drive organizational success.

Overview

6
6
years of professional experience
1
1
Certification

Work History

Senior Program Manager

Zomato
06.2024 - Current
  • Driving adoption and monthly revenue of INR 2 Cr for SocialAds by Zomato (an innovative AdTech product developed in partnership with Meta), while delivering 20% MoM growth across 250+ national key accounts through consultative engagement with Account Managers and direct brand interactions.
  • Strategizing media plans for national key accounts to drive effective ATL and BTL enablement, aimed at new product launches, brand revamps, and innovative collaborations.
  • Identifying and executing opportunities for deeper collaboration with restaurant partners to leverage Zomato and the brands' digital real estate, enhancing messaging through rich social media collaborations, and other strategic initiatives.
  • Enabling active participation from national brands in district-led events like Zomaland and Feeding India concerts by onboarding and guiding the brands in curating innovative stall façades, engineering menus, and fostering brand engagement.

Account Manager, Advertising

Amazon Seller Services Pvt. Ltd.
05.2022 - 06.2024
  • Drove an annual ad revenue of INR 33 Cr through consultative engagement with over 60 growth brands by effectively leveraging Amazon Ads solutions across the funnel.
  • Achieved 200% of display ad revenue goals by securing INR 60L across five advertisers for on-platform and DSP-3P ad solutions in 2023, while simultaneously enabling them to move beyond lower-funnel objectives.
  • Prepared and standardized performance dashboards for internal and external stakeholders to aid weekly and bi-weekly business reviews, while enabling KPI achievement.
  • Conducted advertiser learning sessions for the top 10 percentile of sellers to scale them on Amazon tools, thus enabling them to be self-sufficient in insights.

Area Sales Executive

ITC Ltd.
05.2019 - 05.2022
  • Delivered institutional business of over INR 12 Cr annually across food and personal care categories for the Delhi NCR region.
  • Expanded business by acquiring new distributors and leveraging untapped segments within existing clientele, while adding over 100 institutional clients across multiple segments through prospecting, cold calling, and referrals.
  • Led comprehensive liaisoning with CPC for PAN-India listing, and managed distribution for 13 key accounts, thereby driving a monthly business of INR 40 L across the territory.
  • Drove BTL promotions for ITC's premium portfolios in hotels, malls, and business fairs during the festive season.

Education

MBA - Marketing

Bharati Vidyapeeth Institute of Management & Research
New Delhi
05-2019

BBA -

Maharaja Agrasen Institute of Management Studies
New Delhi
05-2016

Skills

  • Digital marketing
  • Business development
  • Consultative selling
  • Brand management
  • Program management
  • Communication and networking

Certification

  • Maruti Suzuki India Limited 05/2018 : Gained insights into MSIL's sales network, assessed showroom compliance with infrastructure norms, and analyzed customer experience through a visitor survey on corporate identity changes.
  • Easytables 05/2015: Led on-ground marketing and beta testing for the app, securing 300+ restaurant registrations, prior to app launch.

Accomplishments

  • Invent and simplify Q4 2023: recognized for creating the first-ever video asset for a home improvement brand through Amazon Studios, generating direct production revenue of INR 6 lakh. This was followed by activating the brand on SB videos, resulting in an incremental ad revenue of INR 50 lakh over the next six months
  • Deliver results for Q2 and Q3, 2023: awarded for driving maximum growth in HVAs and achieving the highest revenue within the home improvement category
  • Bias for action Q1 2023: awarded for securing the first-ever Amazon B2B display campaign across the GCS org (2,000+ brands) within the first month of the ad inventory launch
  • Certificate of excellence, 2021: Recognized for contribution to the achievement of INR 100 Cr sales in the personal care category (ITC Limited) within 7 months of FY

Timeline

Senior Program Manager

Zomato
06.2024 - Current

Account Manager, Advertising

Amazon Seller Services Pvt. Ltd.
05.2022 - 06.2024

Area Sales Executive

ITC Ltd.
05.2019 - 05.2022

MBA - Marketing

Bharati Vidyapeeth Institute of Management & Research

BBA -

Maharaja Agrasen Institute of Management Studies

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Ashmeet Singh Vohra