Ashna Magon
Summary
Accomplished & versatile digital marketing professional with over 6 years of experience in managing and optimizing Google Ads campaigns for top US brands. Skilled in crafting compelling ad content, driving targeted traffic and maximizing ROI.
Overview
12
12
years of professional experience
1
1
Certification
Work History
Google Operation Center - Digital Marketing & Research Senior Associate
GOC
02.2021 - Current
- Successfully managed and optimized Google Ads accounts and campaigns for Fortune 500 companies and major US brands
- Developed and implemented comprehensive digital marketing strategies to drive targeted traffic, increase brand visibility, and boost conversions
- Conducted keyword research, competitive analysis and audience targeting to optimize campaign performance
- Monitored and analyzed campaign metrics, leveraging data-driven insights to refine strategies and improve ROI
- Collaborated with cross-functional teams, including content creators to ensure cohesive and impactful digital marketing initiatives
- Stayed updated with industry trends, emerging technologies and best practices to continuously enhance campaign performance.
Accenture Services - SEM Business Analyst
09.2017 - 02.2021
- Managed Google Ads campaigns for a diverse client portfolio
- Conducted A/B testing and performance analysis to optimize ad copy, landing pages, and bidding strategies
- Implemented conversion tracking and utilized analytics tools to measure campaign effectiveness and make data-driven recommendations
- Collaborated with clients to understand their business goals and develop digital marketing strategies aligned with their objectives
- Provided regular performance reports and communicated campaign results to clients, offering insights and recommendations for improvement
- Ad Copywriting: Proven ability to create captivating ad copy for Google Ads that resonates with target audiences and drives desired actions.
British Council - Marketing Executive
02.2016 - 09.2016
- MyEnglish Course Support: Played a key role in the successful launch and implementation of the MyEnglish course
- Assisted the team with Course Counselling calls, providing detailed information about the course and addressing customer queries to convert leads into sales
- Entrance Test Management: Managed the booking process for entrance tests, ensuring smooth scheduling and coordination with test takers
- Generated customer logins and maintained accurate records to track their progress throughout the course
- Operations Management: Coordinated logistics, managed resources, and ensured the timely delivery of course materials to participants
- Collaborated with internal teams to optimize course delivery processes
- Documentation and Reporting: Maintained accurate and up-to-date records of customer interactions, test bookings, and other relevant information
- Prepared regular reports on customer queries, conversion rates, and performance metrics to support decision making and assess customer satisfaction levels.
VFS Global - Operations Officer
10.2012 - 05.2013
- Record Management: Implemented efficient record management practices to ensure proper documentation and filing of visa applications, supporting documents, and related correspondence
- Maintained organized and secure records for easy retrieval and compliance purposes
- Application Assessment: Reviewed and assessed visa applications for completeness, authenticity, and adherence to visa requirements
- Conducted thorough checks of supporting documents to verify their validity and relevance to the application
- Liaised with Stakeholders: Collaborated with internal teams, external agencies, and visa applicants to facilitate smooth application processing
- Communicated with the Australian High Commission on application-specific queries and sought clarifications when needed
- Document Verification: Conducted verification checks on various supporting documents submitted with visa applications, ensuring their authenticity and compliance with relevant standards
- Application Tracking and Reporting: Utilized tracking systems to monitor the progress of visa applications, updating applicants and relevant stakeholders on the status of their applications
- Prepared accurate reports and maintained statistical data for reporting purposes.
Education
Master of Business Administration: Marketing -
Amity University
01.2015
Bachelor of Arts: English -
Delhi University
01.2012
Skills
● Google Ads
● DV360
● Data Analysis
● Content Marketing
● Copywriting
● Microsoft Excel
● Salesforce
Certification
- Digital Marketing in 2017 - Manipal Prolearn
- Creative Writing in 2015- British Council, Delhi
Internship
ITC Hotels, Marketing Intern
(05/2014, 06/2014)
- As part of the Direct Marketing Cell, worked on the Oracle Siebel Loyalty software and meticulously maintained customer records.
- Contributed to the smooth operations of the loyalty programs and helped enhance customer satisfaction and loyalty.
Timeline
Google Operation Center - Digital Marketing & Research Senior Associate
GOC
02.2021 - Current
Accenture Services - SEM Business Analyst
09.2017 - 02.2021
British Council - Marketing Executive
02.2016 - 09.2016
VFS Global - Operations Officer
10.2012 - 05.2013
Master of Business Administration: Marketing -
Amity University
Bachelor of Arts: English -
Delhi University
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