Ashok Gunaseelan

Sales Strategy & Execution

• Develop and implement regional sales strategies aligned with national goals.
• Drive double-digit growth across Tier-1, Tier-2, and Tier-3 cities
• Monitor zone-wise performance and ensure budget achievement

Team Leadership & Enablement

• Guide and mentor branch teams through cadence, training, and positive reinforcement
• Conduct regular reviews and feedback sessions to align team efforts

Market Development

• Identify and capitalize on new opportunities in the building segment.

Stakeholder Collaboration

• Coordinate with cross-functional teams including marketing, operations, and product management.
• Engage with key stakeholders to ensure smooth execution of strategic plans.

Data-Driven Strategy & Execution

Performance Analytics

• Leverage CRM dashboards, SFDC insights, and Biltrax data to monitor sales performance, opportunity mapping, and customer engagement across the South Zone.

Decision-Making & Forecasting

• Apply data analytics to forecast demand, set realistic targets, and refine MCL strategies.
• Drive GTM planning through structured data reviews and predictive modeling, as reflected in sessions like Data Centre - Intro / GTM

Team Enablement through Insights

• Equip branch teams with actionable insights from performance dashboards and market intelligence tools.
• Promote a culture of data-backed decision-making through regular cadence reviews and feedback loops.

• Elevated sales from ₹75 Cr to ₹250+ Cr (2024) through strategic planning, visionary leadership, and building a high-performing, cohesive team.
• Expanded market share by acquiring new customers, re-engaging former clients, and strengthening long-term partnerships.
• Reinforced competitive market position with targeted growth initiatives and commitment to service excellence.
• Drove sustainable business expansion by proactively identifying new opportunities and nurturing talent for long-term success.
• Developed effective sales channels to drive business growth and built an engaging, customer-focused business ecosystem.
• Manged 17 Channel partners and 10 sales and 1 Service, Maintained lowest attrition rate.

• Oversaw business turnover exceeding ₹70 Cr, driving strong market presence and customer loyalty.
• Revitalized inactive clients, increasing market share and revenue streams.
• Won “Branch of the Year” (2012) for excellence in revenue growth, margins, financial health, and customer acquisition.

• Formulated annual business plans, ensuring effective execution across sales territories.
• Strengthened dealer network and expanded distribution footprint across South India.
• Managed territories of Chennai, Pondicherry
• Oversaw relationships with stockiest network, panel builders, and electrical contractors.
• Directed automation business initiatives to enhance product distribution effectiveness.
• Coordinated efforts with distribution products dealers to optimize supply chain operations..
• Led projects from inception to completion, ensuring alignment.

• Managed and developed key accounts, cultivating long-term client relationships.
• Expanded customer base and drove top-line growth through targeted sales initiatives.
• Pioneered entry into new market segments with strategic business development efforts.