Ashok Kumar
New Dlhi
Summary
Dynamic UX Designer at ART-E Mediatech Pvt. Ltd., specializing in user experience design and accessibility compliance. Expert in wireframing and prototyping, I enhance branding consistency and drive user engagement through innovative solutions. Adept at collaborating with cross-functional teams to deliver impactful digital experiences.
Overview
4
4
years of professional experience
1
1
Certification
Work History
U X Designer
ART-E Mediatech Pvt. Ltd.
New Delhi
03.2022 - Current
- Developed style guides and visual standards for branding consistency across products.
- Ensured compliance with accessibility guidelines when designing digital experiences.
- Defined user experience goals and objectives based on project requirements.
- Collaborated with stakeholders to ensure alignment between business needs and user experience design.
- Researched industry best practices for mobile-first design principles and techniques.
- Analyzed user feedback and conducted competitor analysis to inform design decisions.
- Optimized existing designs based on user feedback and analytics data.
- Created wireframes, user flows, prototypes and mockups to visualize design concepts.
- Documented processes for creating a consistent look-and-feel across all interfaces.
- Worked closely with developers throughout the software development life cycle.
- Participated in brainstorming sessions with cross-functional teams to explore innovative solutions.
- Created wireframes, mockups and prototypes to communicate design ideas effectively.
- Consulted with marketing teams on strategies for improving customer engagement through UX design.
UI and UX Designer
Karman Drone
Noida
12.2021 - 03.2025
- Led the end-to-end design of Karman Drone’s first official website, including key sections such as Homepage, About Us, Careers, and Services.
- Showcased the flagship drone product PRATHAM through engaging UI with gamified navigation and micro-interactions.
- Specializing in crafting micro-animations and story-based illustrations for blog content during the internship.
- Designed marketing and branding collateral, including employee ID cards, brochures, business cards, and social media posts.
- Contributed to enhancing the company’s overall visual identity and digital presence.
Education
Master of Design - Communication Design
The Maharaja Sayajirao University Of Baroda
Vadodara Gujarat05-2022
Bachelor of Arts - Economics(Honors)
Kolhan University
East Singhbhum05-2019
Skills
- User experience design
- Wireframing and prototyping
- Visual design principles
- User research methods
- Responsive design
- Branding consistency
- Mobile-first design
- Interaction design
- Micro-interactions design
- Problem solving
- Project management
- User interface design
- Journey mapping
- Wireframing
- Visual design
- Accessibility design
- Wireframing and prototype design
- Product usability assessment
- UX architecture
- Use case study generation
- Mobile design
- Information architecture
- Prototyping
- Design thinking
- Heuristic evaluation
- Usability testing
- Mockup Creation
- Content management systems
- User personas
- Usability and accessibility
- Adobe photoshop, illustrator, and InDesign
- Website architecture
- Cross-functional collaboration
Websites
- https://www.crompton.co.in/
- https://www.flipkartcommercecloud.com/
- https://apps.apple.com/in/app/ethos-watches/id6462850321
- https://skybags.co.in/
- https://vipbags.com/
- https://apps.apple.com/in/app/chief-coach/id6636483540
- https://godrejprofessional.com/hair-colour?srsltid=AfmBOooCcoy1sBmPIOqE5KXwdT_jhzbMTGukf0B52zQSdzMTTydhcCdy
- https://displaysolutions.in.panasonic.com/
- https://www.eqaroguarantees.com/home
- https://www.karmandrones.com/
- https://www.vipindustries.co.in/
- https://fevicolhomefix.com/
- https://onepidilite.com/
- https://security.in.panasonic.com/
- https://tikidan.in/
Accomplishments
- Received the Bronze Award at the Three4m Awards for exceptional design and user experience on the Crompton Graves website.
- Honored with the Silver Award at the IAMAI Awards in the Best Micro Website category for innovative and impactful design of the Crompton website.
Certification
Enterprise Design Thinking Practitioner, issued by IBM
Timeline
U X Designer
ART-E Mediatech Pvt. Ltd.
03.2022 - Current
UI and UX Designer
Karman Drone
12.2021 - 03.2025
Master of Design - Communication Design
The Maharaja Sayajirao University Of Baroda
Bachelor of Arts - Economics(Honors)
Kolhan University
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