Ashok Kumar
Bhubaneshwar
Summary
Business leader with a proven track record at Tristar Electronics, achieving a 12% increase in sales through strategic team management and effective planning. Expertise in operations management and client relationship development, consistently optimizing sales strategies to enhance revenue across East African markets.
Overview
22
22
years of professional experience
Work History
Business Head-East Africa
Tristar Electronics Pte Ltd
01.2024 - 03.2025
- Managed operations across multiple countries, overseeing budget and branch P&L.
- Directed field sales activities to maximize sales volume and profit targets.
- Oversaw commercial aspects of business, managing SKD Operations from production through sales planning.
- Coordinated daily interactions with accounts and logistics to ensure seamless operations.
- Cultivated relationships with banks and auditors throughout East Africa.
- Engaged key consultants and architects to strengthen B2B partnerships.
- Reviewed credit limits while driving dealer expansion across all locations.
- Executed weekly dealer reviews and liquidation plans to effectively manage aging products.
Business Head-Odisha
Jivah Electricals
Bhubaneshwar
12.2022 - 12.2023
- Company Overview: Products- Switch gears, industrial cables & wire, Lights & Fans.
- Recruited, trained, and developed a team of 3 new & 2 existing sales Managers, resulting in a 12% increase in sales performance for 1st Qtr '23.
- Utilized effective sales techniques and strategies to build new channel partners and close sales, resulting in a 21% increase in 1st quarter.
- Increase the WOD & DOD to increase the retail network in Odisha.
- Achieve branch sales target on Quarterly basis.
- Monitor competitor activities and market trends to ensure the company remains competitive.
- Understanding the international markets to build relationships with customers and to identify new sales opportunities in MEA region.
Manager Sales- West & East Africa
O’GENERAL-Fujitsu
Dubai
02.2017 - 10.2021
- Company Overview: Products- Residential & Commercial Air Conditioners
- Appointed distributors in East/West Africa & streamline the channels.
- Plan, execute and monitor dealer Incentive Schemes for each country. Forecasting Sales Planning Monthly/Quarterly & Half yearly country wise and achieve the sales target through distribution.
- Monitor Import & Export based on Sell-In & Sell-Out.
- Tie-up with all Lulu Hyper Malls in Dubai for Merchandiser placement and brand promotion.
- Prepared Sales forecasting, planning and execute target distributor wise to achieve on Quarterly basis.
- Managed & lead the sales team and achieving sales targets and growth.
- Promoting the business through various ATL / BTL activities.
Regional Operation Head- East Africa-KENYA
Krishna International Ltd. FZCO
07.2014 - 10.2016
- Company Overview: Products- Consumer Electronics & Home Appliances
- Managing and launching for the new markets in coordination with the respective team for Home Appliances & Consumer Electronics
- Prepare retail Sales plan on monthly basis execute and monitor the sales.
- Establishing strategic sales plans resulting increase in overall handset sales and gross margins. Increased the retail base from 0.8K to 4K in East Africa.
- Handled e-commerce through tie-up with JUMIA & KONGA
- Merit of increasing the width & depth of distribution in all the countries.
- Forecasting & planning country wise and hiring Sales & Retail team.
Product Manager
Samsung Electronics Co. Ltd. (SEWA)
09.2012 - 09.2013
- Company Overview: Products- Consumer Electronics & Home Appliances
- Prepared Road mapping on the basis for budgets, sales & marketing plans and financial targets.
- Hiring & coordinating retail operations for Brand shops & hyper markets in Nigeria, Abidjan & Accra.
- Appointed 6 new distributors across West Africa region. Achieved Sell-Thru & Sell-Out target on regular basis through proper sales plan & marketing activities monthly as per the forecasting plan.
- Finalized the Marketing Vendor for ATL/BTL activity and getting approved through HQ. Prepared executed budget for Marketing Campaigns and send HQ for confirmation & coordinating with SCM team.
- Hired, trained & managed Merchandiser team for brand promotion & sell-out strategies in hyper malls & Key retails.
Country Manager –West Africa
LG Electronics Africa FZE
Dubai
09.2009 - 08.2012
- Company Overview: Products- Consumer Electronics & Home Appliances & Handsets
- Set up the African business through streamlining STP and GTM strategy with in-depth understanding of Retail and channel insight & developed new markets across West Africa.
- Forecasting, Planning & Market expansion plan on quarterly & yearly basis.
- Managed successfully the Exports business for West African countries.
- Planning & Organizing Dealer/Consumer Incentive schemes on Quarterly basis. Monitor proper execution of the Schemes and control the collections as per the Company guidelines.
- Prepared Competition analysis report & also prepare/execute Sales plan.
Branch Manager-Odisha & Andhra Pradesh
Sony Ericsson Mobile Communications International AB
Bhubaneshwar
12.2006 - 07.2009
- Developed strategies to increase customer satisfaction and loyalty.
- Ensured compliance with established policies, procedures and regulations governing banking operations.
Area Sales Manager – ORISSA
NOKIA India Pvt. Ltd.(HCL)
Bhubaneshwar
01.2003 - 07.2006
Education
AI Tools Certification - AI
BE10X
New Delhi07-2025
Diploma In Business Management - E- Business Management
Samsung Academy
Scoul08.2013
MBA - Marketing
Utkal University
Utkal University06.2004
Diploma in CRM - Customer Relationship Management
Akiko Call-Net
Bhubaneshwar05-2002
Bachelor of Commerce -
Utkal University
Bhubaneshwar06.2001
Skills
- Team management
- Forecasting and sales planning planning
- ATL and BTL activities
- Import & Export
- Competition analysis
- Sales strategy
- Team building
- Operations management
- Profit improvement
- Client relationships management
- Business development
- Organizational development
- Sales strategy optimization
- International business
- Contract negotiation
- Vendor management
- Performance management
- Pricing strategy
- Revenue growth
- Budget management
- Profit and loss management
Highlights
- Successfully achieved sales target for 2017 & 18’ with 41% sale growth.
- Set-up of new branch Sales Point in Nigeria to handle Nigeria & neighboring countries. Roped in 3 new distributors in West Africa region.
- Augmented revenue by 120% and increased market share by 14% through the implementation of WOD & Roadshows.
- Increased retail base by150% through maintaining relationships & annual contracts.
- Appointed 5 new distributors for Kenya, Tanzania, Ethiopia, Ghana & Nigeria.
- Increased sales by 65% & Net Sales revenue crossed U$21 Mil in 2015.
- Successfully launched Dura-cool Refrigerators & F-Series LED’s.
- Awarded for the highest sale in Dura cool & Side by Side Refrigerators in 2012.
- 100% business growth in 2012 & 2013- H1
- 110% sales achievement & revenue of U$ 34 Mil.
- Market Share No.1 in Nigeria & neighboring countries also.
- Achieved 100% Sales Revenue 2012 including Handset Sales.
- Successfully appointed new distributors across Mali & Senegal
- Making & conducting compelling Sales Promotion campaign for sell out.
- Attained sales growth of 85% on Refrigerator in 2010 & 2011. Achieved M/S No.1
Hobbies and Interests
Travelling & watching Movies
Accomplishments
- Best Country Performance award in 2011 for phenomenal revenue and sales growth in LG annual meet in the UAE
- Selected and enrolled for the Dynamic Young Leaders Workshop in the UAE in 2012
- Awarded best LED sales for the region with No. 1 market share in Nigeria
- Promoted to Assistant Business Development Manager at Sony Ericsson in 2007
- Best Region sales award for accomplishing sales targets and accelerating growth
Timeline
Business Head-East Africa
Tristar Electronics Pte Ltd
01.2024 - 03.2025
Business Head-Odisha
Jivah Electricals
12.2022 - 12.2023
Manager Sales- West & East Africa
O’GENERAL-Fujitsu
02.2017 - 10.2021
Regional Operation Head- East Africa-KENYA
Krishna International Ltd. FZCO
07.2014 - 10.2016
Product Manager
Samsung Electronics Co. Ltd. (SEWA)
09.2012 - 09.2013
Country Manager –West Africa
LG Electronics Africa FZE
09.2009 - 08.2012
Branch Manager-Odisha & Andhra Pradesh
Sony Ericsson Mobile Communications International AB
12.2006 - 07.2009
Area Sales Manager – ORISSA
NOKIA India Pvt. Ltd.(HCL)
01.2003 - 07.2006
AI Tools Certification - AI
BE10X
Diploma In Business Management - E- Business Management
Samsung Academy
MBA - Marketing
Utkal University
Diploma in CRM - Customer Relationship Management
Akiko Call-Net
Bachelor of Commerce -
Utkal University
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