

Customer-oriented sales professional with 16 years of experience building relationships, retaining top accounts and growing profit channels. Successfully contributing to company profits by improving team efficiency and productivity. Skilled at effective negotiations and upselling techniques.
● Responsible for driving new business development across North India for digital production presses, offset printing plates, CTP systems, and workflow software solutions.
● Develop and execute territory growth strategies to achieve monthly, quarterly and annual sales targets in collaboration with channel partners and internal team.
● Identify and qualify new business opportunities recommend suitable solutions and implement consultative selling approaches aligned with customer production requirements.
● Coordinate with service, logistics, and product manager to ensure smooth machine installations, consumable supplies, and after-sales support.
● Prepare forecast on a regular basis as necessary to attain smooth material supply to the existing users and new prospects.
● Manage and strengthen relationships with distributors, dealers and key accounts while providing commercial and technical support to resolve customer concerns effectively.
● Monitor receivables and ensure timely collection of payments from channel partners and direct customers to maintain healthy business operations.
● Maintain sales discipline through regular submission of sales plans, opportunity pipeline, and business reviews etc.
● Provide on-field product training to newly inducted sales personnel, enhancing their technical competency and customer engagement capabilities.
● Managed sales operations for Delhi NCR and Rajasthan market, driving business growth for Offset printing plates, CTP systems and workflow software.
● Conducted on-site technical presentations, product demonstrations, and application audits at customer facilities to promote value-based selling of offset plates, CTP systems, and prepress workflow solutions.
● Led the growth of process-free plate technology by expanding its adoption among commercial printers, newspaper printers and packaging companies across India.
● Prepared sales forecasts, managed territory performance, and consistently worked towards achieving annual revenue and profitability objectives.
● Collaborated closely with service engineers, product managers, and supply chain teams to ensure seamless installation, commissioning and after-sales support.
● Managed sales operations for Central Mumbai region, for offset printing plates, chemicals, blankets.
● Conducted on-site technical presentations, product demonstrations at customer facilities to promote value-based selling of offset plates, CTP systems, and prepress workflow solutions.
● Coordinate with service, logistics, and product manager to ensure smooth consumable supplies, and after-sales support.
● Monitor receivables and ensure timely collection of payments from channel partners.
● B2B sales
● Cross-selling
● Key account management
● Customer acquisition and retention
● Profit and revenue-generating strategies
● Sales forecasting
● Product knowledge
● Service-driven sales