ASHOK KUMAR D
Chennai
Summary
Dynamic Senior Social Media Editor with proven expertise at Ananda Vikatan, leading a team to achieve a 25% increase in engagement rates. Skilled in content strategy and performance optimization, I excel in delivering impactful campaigns and fostering client relations, ensuring brand consistency across platforms.
Overview
10
10
years of professional experience
1
1
Certification
Work History
Senior Social Media Editor - Team Lead
Ananda Vikatan
09.2024 - Current
- Lead 10-12 member social media team managing Facebook, Instagram, and Twitter/X accounts
- Develop and execute social editorial calendar aligned with print publications, ensuring brand consistency
- Integrate client branding organically with 95% client satisfaction rate and proper FTC compliance
- Monitor real-time social listening and community management with <2 hour response time
- Create comprehensive KPI dashboards tracking reach, engagement, saves, shares, and CTR
- Deliver weekly/monthly performance reports showing 25% increase in engagement rates
Senior Social Video Producer
Ananda Vikatan
07.2022 - 08.2024
- Produced 3-4 daily video shows covering IPL, politics, spirituality, and reviews
- Managed multi-brand content strategy across Cinema Vikatan, Sports Vikatan, Motor Vikatan
- Created interview cuts and repurposed content for different audience segments
- Achieved 2M+ monthly video views through strategic content distribution
- 2024 MP Election Achievement: Led live election coverage using professional switcher setup
- Implemented Singular Live software with custom templates and real-time ticker integration
- Delivered broadcast-quality multi-platform live streaming with 12+ hour continuous coverage
Social Video Producer
Ananda Vikatan
07.2021 - 07.2022
- Pioneered mobile-first video production workflow from recording to publishing
- Developed green screen shooting capabilities with mobile editing solutions
- Created live political shows using mobile apps with overlays and graphic integration
- 2021 Election Coverage: Produced 12-hour live election results using OBS Studio
- Integrated news ticker, multi-element graphics, and professional broadcast layouts
- Increased social media engagement by 40% through innovative mobile journalism
Photographer
Ananda Vikatan
09.2016 - 07.2021
- Specialized in food and product photography for digital marketing campaigns
- Covered major Tamil Nadu political events including Jayalalithaa and Karunanidhi coverage
- Documented significant events: Jallikattu protests, Chennai floods, Vikatan Awards
- Pioneered Facebook Live coverage increasing real-time engagement by 60%
- Introduced mobile journalism techniques adopted company-wide
Contributing Photographer
Ananda Vikatan
07.2015 - 08.2016
- Contributed to daily editorial content and special event coverage
- Collaborated with editorial team on visual storytelling strategies
Student Photographer
Ananda Vikatan
07.2015 - 07.2016
- Learned photography fundamentals through hands-on field assignments
- Mentored by senior photographers on professional journalism practices
- Developed foundational skills in visual communication and media production
Education
Master of Business Administration (MBA) - General Management
Anna University
12.2020
Bachelor of Science - Visual Communication
A M Jain College
Meenabakkam12.2016
Skills
- Digital Marketing
- Social Media Marketing
- Content Strategy
- Paid Advertising
- Meta ads
- SEO/SEM
- Email marketing
- Marketing analytics
- Campaign management
- Content Production
- Video Production
- Live Streaming
- Photography
- Graphic Design
- Content Recreation
- AI Tools
- Mobile Journalism
- Technical Skills
- OBS Studio
- Singular Live
- Meta Business Suite
- Google Analytics
- Facebook Ads Manager
- Instagram Creator Studio
- Twitter Analytics
- Adobe Creative Suite
- Leadership
- Team Management
- Project Management
- KPI Tracking
- Client Relations
- Crisis management
- Performance optimization
- Social Pilot
- Sprout Social
- Hootsuite
- Canva
- Pay-Per-Click Analysis
- Strong communication
- Google Analytics
- Looker Studio
- Google AdWords
- snippet
- Trend analysis
- Influencer collaboration
- SEO Optimization
- Teamwork and collaboration
- Progress tracking
- Social media strategy
- Buffer
- Mailchimp
- HubSpot
- Windsorai
- QunitType
- WordPress
Websites
Certification
- Meta Certified Digital Marketing Associate, Meta
- Advanced Digital Marketing, GUVI
Accomplishments
- Led social media campaigns reaching 40M+ users monthly
- Increased engagement rates by 25% through strategic content optimization
- Managed 12-hour live election coverage with professional broadcast quality
- Pioneered mobile journalism techniques adopted across organization
- Built comprehensive analytics dashboard improving decision-making by 30%
Languages
- Tamil, Native Proficiency
- English, Professional Working Proficiency
Timeline
Senior Social Media Editor - Team Lead
Ananda Vikatan
09.2024 - Current
Senior Social Video Producer
Ananda Vikatan
07.2022 - 08.2024
Social Video Producer
Ananda Vikatan
07.2021 - 07.2022
Photographer
Ananda Vikatan
09.2016 - 07.2021
Contributing Photographer
Ananda Vikatan
07.2015 - 08.2016
Student Photographer
Ananda Vikatan
07.2015 - 07.2016
Master of Business Administration (MBA) - General Management
Anna University
Bachelor of Science - Visual Communication
A M Jain College