Ashok Makkena
Hyderabad
Summary
A dedicated and results-driven professional with experience as a Senior Area Business In-Charge at JNTL Consumer Health (India) Pvt Ltd, seeking to leverage expertise in sales, territory management, and strategic business development to contribute to organizational growth. Passionate about driving market expansion, fostering client relationships, and achieving business objectives through innovative strategies and team leadership. Committed to delivering exceptional outcomes by aligning organizational goals with customer needs in a dynamic and challenging environment.
Overview
7
7
years of professional experience
Work History
Senior ABI (Area Business In charge)
JNTL Consumer Health (India) Pvt. Ltd.
07.2022 - Current
- Drive sales performance across Chittoor and Kadapa districts by formulating and implementing effective sales strategies tailored to local market dynamics
- Manage and expand business operations across multiple channels, including General Trade (Urban & Rural) and Modern Trade (Walmart, Reliance Mart, D Mart, Vishal Mart)
- Develop and execute territory plans to achieve revenue targets, increase market share, and ensure consistent growth in assigned areas
- Collaborate with distributors to ensure seamless product availability, inventory management, and timely deliveries to retailers and modern trade outlets
- Provide training, guidance, and performance monitoring for field sales teams to drive productivity and achieve sales objectives
- Build and maintain strong relationships with key accounts, retailers, and distributors to ensure long-term business partnerships
- Conduct market research and competitor analysis to identify new opportunities, address challenges, and recommend strategic actions for business growth
- Plan and execute promotional campaigns and trade schemes to boost sales and enhance brand visibility in the market
- Prepare and present periodic sales reports, highlighting achievements, insights, and areas for improvement to senior management
- Ensure adherence to company policies, trade regulations, and ethical standards in all business operations
- Achieved a Year-to-Date (YTD) growth of 6.4% in 2022 and 7.2% in 2023, driving substantial improvement in sales performance
- Successfully turned around a territory from -11% degrowth to 6.4% growth by the end of 2022
- Appointed 25 new sub-distributors within a span of just two months in 2023, significantly enhancing market penetration
- Awarded as the Contest Winner for the Baby - Maha Josh Award
- Recognized as the Contest Winner for IKKE PE IKKA, showcasing excellence in sales execution
- Recognized as a Top Performer for NOCB (New Outlet Coverage Build) in October, November, and December 2022
Sales Executive
Mondelez International food pvt. ltd.
Hyderabad
01.2021 - 07.2022
- Effectively managed sales operations across Telangana (Hyderabad) to achieve revenue and volume targets.
- Focused on general trade (urban and rural) channels, ensuring robust product distribution and a strong retail presence.
- Identified and onboarded new retail outlets, expanding the distribution network, and increasing market penetration.
- Coordinated with distributors to ensure efficient supply chain management, inventory replenishment, and timely order fulfillment.
- Implemented trade promotions and sales schemes to boost product visibility and sales, driving customer engagement at the retail level.
- Conducted regular market visits to gather insights on consumer preferences, competitor activities, and emerging opportunities.
- Tracked and analyzed sales data, identifying areas for improvement, and developing actionable plans to address them.
- Built and maintained strong relationships with distributors and key retailers to secure long-term business partnerships.
- Ensured adherence to company policies, pricing guidelines, and trade regulations in all sales and distribution activities.
- Prepared and submitted detailed sales reports, providing insights and recommendations to senior management for strategic planning.
- Achieved a Year-to-Date (YTD) growth of 21% in 2021 and 26% in 2022, the highest in the entire Telangana region.
- Reached a ₹2 crore sales milestone consistently for August and September 2021.
- Awarded as the Top Performer in H1 2021.
- Winner of the VC Deployment Contest.
- Winner of the Madbury Contest (Q3).
- Winner of the Thank You Program Contest (Q4).
- Winner of the BVT Fills Fastest Launch Contest, January.
- Winner of the Bubble Gum Fastest Launch Contest (February).
- Winner of the Premium Tablets Contest (February, March)
- Winner of the Rural Ka Shanusha Contest (February, March)
- Winner of the Lickables (LUP) Contest, March.
- Winner of the BVT Biscuits Fastest Relaunch Contest (April).
- Recognized as the Top Performer in Green Calls (ULB) for February, March, and Q1 2022, showcasing a consistent focus on strategic execution.
Territory Sales Officer
Cavinkare Pvt. Ltd.
Telangana Upcountry
06.2018 - 12.2020
- Managed sales operations across Telangana, Up Country, ensuring effective coverage of key markets.
- Focused on General Trade (GT) across urban and rural areas, ensuring strong relationships with retailers, distributors, and key accounts.
- Increased market penetration and sales by identifying new business opportunities and expanding the product footprint in both urban and rural areas.
- Managed relationships with distributors to ensure timely delivery, proper stock levels, and smooth operations in the supply chain.
- Developed and implemented accurate sales forecasts, tracked sales performance, and prepared regular reports for senior management.
- Executed in-market promotional activities, trade schemes, and sales drives to enhance product visibility and sales growth.
- Built and maintained strong relationships with retail partners, providing ongoing support, and resolving any issues promptly to ensure customer satisfaction.
- Conducted market research and competitor analysis to identify emerging trends, new opportunities, and strategies to improve sales performance.
- Trained and mentored new sales team members, ensuring a smooth onboarding process and adherence to company sales strategies and policies.
- Ensured adherence to company policies, pricing guidelines, and local regulatory requirements in all sales and distribution operations.
- Awarded as the Top Performer during the Training Period (2018) at the South Level, demonstrating strong sales skills and commitment.
- Recognized as the Top Performer for H1 2019 at the state level, exceeding sales targets, and contributing to business growth.
- Awarded as the Top Performer for Q1 2020 at the zone level, showcasing consistent sales excellence.
- Represented Telangana at the Indica 2019 B&M, highlighting recognition for outstanding performance.
- Winner of the MCO Rajatha Varsham Contest (2020), further solidifying reputation as a high performer and sales achiever.
Education
PG Diploma - Marketing & Operations
B - School, Asia Pacific Institute of Management
New Delhi, Jasola Apollo02-2018
B.Tech. -
Guntur Engineering College
05-2016
Skills
- Sales Management
- Team Leadership
- Market Analysis
- Channel Strategy
- Territory Growth
- Client Relationship
- Strategic Planning
- Revenue Forecasting
- Distributor Coordination
- Business Development
- Performance Tracking
- Sales Training
- Promotional Campaigns
- Negotiation Skills
- Customer Engagement
- Market Penetration
- Brand Positioning
- Sales Targeting
- Product Launch
- Account Management
- Conflict Resolution
- Competitive Analysis
- Budget Management
- Relationship Building
- Supply Chain Optimization
- Lead Generation
- Performance Optimization
Personal Information
- Date of Birth: 03/10/93
- Nationality: Indian
Projects
A Study on Incoming Bulk Raw Materials and Outgoing Finished Goods Through Rail at Vizag Steel Plant, 2 Months, Analyzed the current transportation cycle for inward and outward rail logistics. Proposed strategies to minimize and reduce cycle time for both incoming bulk raw materials and outgoing finished goods. Focused on enhancing operational efficiency, reducing delays, and improving overall supply chain performance. Paper Boat (Drinks and Memories) Live Project - Hector Beverages, Led promotional activities to raise brand awareness and drive product adoption for Paper Boat beverages. Focused on creating engaging marketing strategies to connect with consumers emotionally and enhance product visibility. Utilized various marketing channels and campaigns to effectively promote the brand in targeted markets.
Timeline
Senior ABI (Area Business In charge)
JNTL Consumer Health (India) Pvt. Ltd.
07.2022 - Current
Sales Executive
Mondelez International food pvt. ltd.
01.2021 - 07.2022
Territory Sales Officer
Cavinkare Pvt. Ltd.
06.2018 - 12.2020
PG Diploma - Marketing & Operations
B - School, Asia Pacific Institute of Management
B.Tech. -
Guntur Engineering College
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