ASHOK PARAMESHWARAN
CHENNAI
Summary
Accomplished Sales Management professional with over 15 years of experience in leading sales & marketing strategies, leading strong business growth and building sustainable teams across last 7 years. Skilled strategist who transformed strategic plans into workable solutions through appropriate use of resources, business acumen. Proven track record of building business and talented teams across lending / structured products.
A well rounded and grounded professional with passion of delivering results and building business development plan in line with corporate goal. Drove business volume through new initiatives, effective team building and imbibing result-oriented approach in all team members to increase profitability and growth. Proficient in working with cross functional teams on building credit & risk polices, receivable management, assist product development, relaying customer requirements. In-depth knowledge of Lending products and expertise in Managing portfolio , key account, Revenue generation.
Overview
15
15
years of professional experience
2010
2010
years of post-secondary education
1
1
Language
Work History
AVP- Emerging Accounts
TransUnion CIBIL Limited
01.2023 - Current
- Client Engagement: Business Development of Acquisition, Analytical, Digital, Risk and Fraud solutions to banks on both consumer and commercial lending solutions
- Manage Relationship of Banks and NBFC's based out of South and generate revenue by driving product adoptions.
- Concept Selling of Decision making/process solutions across customer life cycle -
- Understand key Business Challenges of Credit, Business ,RISK analytics and Recovery functions at lenders & offer them solutions for sharper risk assessment , new business developments etc
- Maintain Key customer relationships / develop and implement strategies for expanding the solutions penetration with clients
- Be a Consultant to clients ensuring their business growth along with efficiency gains
- Work on Data driven Insights to establish ROI, Value additions & performance of both existing and proposed solutions
- Devising a business Account planning strategy for achieving budgets
- Service manager: Focused on Support items to banks like training on product, disputes management, Api Integrations with support teams
- Be the face of Transunion to Lenders - Present Industry wise analysis at periodic internal to MD's and CXO's of Manager client Base.
AVP, Regional Sales Manager - Personal loans - DSA Vertical
Axis Bank Ltd
06.2021 - 12.2023
- Key performance area is to grow personal loan business through DSA's for the Region
- Identify Business opportunities In the regional market and set distribution as part of Business Development
- Create a strong & compliant sales culture to drive acquisitions, profitability, employee development
- Distribution Enhancement - Increase the Empaneled DSA's to increase business in the region
- Manage Business /Distribution with a team of ASM's and SM's
- Identifying the need of sales training, analyzing the market trends, recruiting and retaining high performers
Regional Head - KL and TN
Muthoot Finance Ltd
12.2017 - 06.2021
- Startup product for Muthoot took over the responsibility after a year of product launch in December 2017
- Lead the development and growth of profitable new whilst keeping the origination cost and credit risk very low
- Managing and supporting the effective deployment of sales team and allocating resources to the most profitable opportunities
- Create a strong & compliant sales culture to drive acquisitions, profitability, and employee development
- Managing the portfolio quality of the Region managed and responsible for collections accounts for 6 mobs and also support collection team on the portfolio
- Identify new location for Starting PL in ROTN, Recruit, and train and develop sales team in respective locations, Managing DSA's and DST
- Manage P&L for the Region - Manage Capex and opex - with clear focus on Increasing profitability by Increasing sales
- Took the Charge towards tie up with HDFC Life for Fee Income Products
- Own the Financial Metrics as per budget finalized
- Tied up with HDFC life for Fee income Product Cross sell
- Identify issues in process - do periodic review on process and policy and Suggest betterment
- Tie up of additional Fi agency for reducing TAT on verification
- Pre-cibil process launch - for increasing approval rate, better lead management
- Develop Mirage (CRM portal) for branch lead flow, Define the lead flow process
- Manage Call center Business for PL Increase Online Aggregator tie ups - Distribution - tie up Deal4Loans, Policy bazaar for MFLPL
Regional Sales Manager (DST)
Bajaj Finance Ltd
05.2017 - 11.2017
- To Ensure Region Contributes to business in profitable way, Channel wise business growth to be monitored and growth in MOM
- Devise strategies and execute against it to achieve the desired results
- Create a strong & compliant sales culture to drive acquisitions, profitability, employee development
- Identifying the need of sales training, analyzing the market trends, recruiting and retaining high performers
- Ensuring highest level of employee relationship, motivation and engagement to drive results
Area Sales Manager (DST)
Bajaj Finance Ltd
09.2015 - 04.2017
- Work closely with the team to lead the execution to meet the ambitious sales targets
- Devise strategies and execute against it to achieve the desired results
- Managing and supporting the effective deployment of sales team and allocating resources to the most profitable opportunities
- Identifying the need of sales training, analyzing the market trends, recruiting and retaining high performers
Sales Manager - Auto Loans
HDFC Bank Ltd
04.2011 - 09.2015
- Leads generation Activity in liaison With Branch Managers, Corporate Relationship team
- Manage a team 10 - 15 Executives to generate business, analyze the lead flow trend
- Generate, manage & convert leads generated from Branch/ Corporate network
Management Trainee - Sales
H&R Johnson India Ltd
02.2010 - 04.2011
- Company Overview: A division of Prism Cement Ltd
- Network development activity in High End Retail counters, Architects
- To develop Effective merchandising policy w.r.t to product mix for exclusive dealers/subdealers
- To achieve monthly-quarterly sales budgets across Brand/size/price category by value and volume
- Develop long term strategies/channel management to evolve exclusive HRJ dealers
- A division of Prism Cement Ltd
Education
PGDM - Marketing
SIESCOMS
Bachelors of Management Studies - undefined
SIES
SION, MUMBAISkills
- Business Development
- Key account Management
- Team Building and Mentoring
- Negotiations & Collaborations
- Business Growth
Personal Information
Date of Birth: 10/16/87
Timeline
AVP- Emerging Accounts
TransUnion CIBIL Limited
01.2023 - Current
AVP, Regional Sales Manager - Personal loans - DSA Vertical
Axis Bank Ltd
06.2021 - 12.2023
Regional Head - KL and TN
Muthoot Finance Ltd
12.2017 - 06.2021
Regional Sales Manager (DST)
Bajaj Finance Ltd
05.2017 - 11.2017
Area Sales Manager (DST)
Bajaj Finance Ltd
09.2015 - 04.2017
Sales Manager - Auto Loans
HDFC Bank Ltd
04.2011 - 09.2015
Management Trainee - Sales
H&R Johnson India Ltd
02.2010 - 04.2011
Bachelors of Management Studies - undefined
SIES
PGDM - Marketing
SIESCOMS
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