Ashok Raina

Extensive work experience of 12 years in the field of Marketing and 5 years in sales with prestigious brand like Fena,Videocon, Arise India, and Pepsi with MBA in marketing. Core knowledge Of Trade Marketing, Event Management, Brand Management, Media buying, Brand Communication, Budget Management, Social Media Marketing, Vendor management.

• Fena Pvt Limited, Sr. Manager Marketing (BTL), 10/01/22, Present, Planning new marketing initiatives on a regular interval to create a brand recall and awareness., Deploy successful marketing campaigns and own their implementation from ideation to execution., Plan, strategize & execute all BTL activities - Events and Promotions., Oversee day-to-day marketing operations, assign weekly performance goals and ensure their completion., Propose & associate with target vendors / Agencies for various promotional activities planned for the respective regions., Plan, Strategize advertisement in newspapers and other medium for branding and lead generation., Developing Marketing budget and building marketing campaign tracking frameworks., Develop & deliver marketing plan aligned with overall strategic organizational goals & objectives within the marketing budget., Identify key business target segments, develop & manage database for marketing initiatives., Manage creative planning and execution for all marketing campaigns., Prepare long term team growth plan and hiring new resources accordingly for marketing and branding verticals., Prepare daily, weekly, and monthly reports on marketing activities and performance., Monitor all marketing campaigns, their performance, and metrics., Coordinating with sales, operations, product management and other cross functional team for smoother execution of work., Reporting to the Sr. GM and Director Marketing.
• Provalue Electric Pvt Ltd, Manager Marketing (Trade Marketing), 12/01/20, 10/01/22, Developing and executing a result-driven, multiplatform communication strategy., Plan and Execute ATL and BTL Activities for Brand Awareness., Planning and Managing Dealer/Distributor get together, exhibitions, corporate conferences., Planning and executing Social Media Campaigns in Coordination with Digital Agency., Negotiating prices with suppliers., Coordinating with the sales team and evaluating product needs., Responsible for effective execution of branding initiatives at events and exhibitions., Developing Marketing budget and building marketing campaign tracking frameworks., Analysing data and providing inputs for overall brand elevation and business development., Creating and managing all marketing materials and collateral.
• Ken Lifestyles Pvt. Ltd. (Kenstar), Regional Manager Marketing (NORTH), 03/01/19, 12/01/20, Responsible for the execution of the Marketing activities as per the plan., Ensure Coordination with Corporate office and other stakeholders., Monitor Sales achievement of ISD and ensure their sales performance., Assist ISD in pitching the sales and training them., Responsible for recruitment of the ISDs., Undertake preparation of monthly marketing plans., Ensure Innovations, creativity at marketing plans.
• Universal Digital Connect Ltd (Kenstar), Regional Manager Marketing (NORTH), 03/01/18, 03/01/19, Responsible for the execution of the Marketing activities as per the plan., Ensure Coordination with Corporate office and other stakeholders.
• Videocon Industries Ltd (Kenstar), Regional Manager Marketing (NORTH), 01/01/16, 03/01/18, Responsible for the execution of the Marketing activities as per the plan., Ensure Coordination with Corporate office and other stakeholders.
• Arise India Ltd, Astt. Manager Marketing, 02/01/12, 01/20/16, Responsible for the execution of the Marketing activities as per the plan.
• Jai Beverages Pvt. Ltd, Sales Executive, 04/01/06, 05/01/11, Sales and marketing of Pepsi products.
• Jai Drinks Pvt. Ltd, Sr. Marketing Executive, 05/01/11, 01/01/12, Sales and marketing of Pepsi products.

• Father's Name: Sh. Triloki Nath Raina
• Date of Birth: 02/02/82
• Gender: Male
• Nationality: Indian
• Marital Status: Married
• Religion: Hindu