ASHOK S KRISHNAN
Bangalore
Summary
Experienced senior manager proficient in managing reporting, budgeting and compliance areas. Adept at updating and working with executive leadership. Bringing superior skills in planning, negotiation and complex problem-solving gained several years experience.
Overview
25
25
years of professional experience
Work History
Senior Manager – Retail Operations
Video Home & Electronic Centre WLL
Doha
02.2011 - 03.2024
- Developed and implemented strategies to improve operational efficiency, reduce costs, and increase productivity.
- Managed a team of 50+ employees by providing guidance, setting goals and objectives, delegating tasks, and monitoring performance.
- Major responsibilities include merchandise planning for the retail chains of Video Home (Jumbo Electronics and Spark Lifestyle Electronics), which includes the preparation of inventory stockholding plans, planning and implementing space utilization at all showrooms, planogram implementation, and providing detailed MIS and analytical reports.
- Part of the new store opening team, from the design stage to the opening of the showroom, including merchandise mix, category space allocations, break-even plans, merchandise plan, fixture finalizations, security devices, and price label displays, etc.
- Handle local purchase: sourcing of products from the vendors, from vendor negotiation to agreement finalization, including margin finalization, marketing support, display fees, etc.
Divisional Manager – Check Out
Aditya Birla Retail Ltd
Bangalore
08.2009 - 10.2010
- Handle the entire check outs of the hypermarket store of ABRL, More Megastore
- Handle the customer service division
- Plan & implement hassle free billing experience to customers even in peak hours
- Mange a team of 30, including training, shift planning etc
- For efficient billing process
Dept. Manager
Max Hypermarkets India Ltd
Bangalore
02.2009 - 06.2009
- Execute & develop store level sales plans
- Analysis of space productivity & implement changes in space allocations to increase sales
- Visit stores and collaborate with store management to ensure optimal merchandising
- Prepared financial plans and monthly forecasts, consistent analysis of performance, current trends & actual sales to effectively drive business goals
Asst. Manager(Cluster Level) – Merchandising, Business Planning, Analytics & MIS
Reliance Digital Retail Ltd
Bangalore
10.2006 - 01.2009
- Devise strategies to increase sales, margins by extensive analysis on financial parameters such as per square foot revenue by category, SKU, Brand, gross margins, inventory turns, operating costs, and shrinkage
- Preparation of annual business plan for the stores (day wise, dept wise) and monitor the same
- Preparation of EBIDTA
- Space & inventory planning for stores to maximize sales and margins
- Prepare and monitor gap reports to ensure minimal loss of sales due to stock outs
- Prepare stock ageing reports and coordinate with store manager to prepare plans to liquidate slow moving stocks
- Collate the local competition data, make a comparative product pricing analysis and report the same
- Monitor and report performance of the stores on critical financial parameters and be a whistle blower in case of deviation from the plan
- Prepare ad-hoc reports based on the needs and guidance of the management
- Monitor and analyze Beat plan with respect to performance indicators
- Analyze peak sales curves based on seasonality, topicality and promotion led business cycles
- Plan and coordinate process audits on a periodic basis
- Provide process improvement inputs
- Prepared MOP track sheet which show trends in pricing while also conforming to the standard item hierarchy and SKU nomenclatures
- This sheet helps to easily analyse MOP with respect to brands, category, SKU & periodicity
- This work was well appreciated by higher officials and implemented the same format for all CDIT store locations in the country
- Prepared day wise annual business plan for the store considering weekends, holidays, festivals
- Seasonality etc
- CDIT stores catchments analysis & network planning : Prepared formats for collecting catchments details and collected details of CDIT retailers in Bangalore including store area, turnover, manpower etc
- Using market intelligence and prepared cluster analysis using these data as well as using demographic data from other sources and identified potential areas for store locations
Sr. Executive - MIS
Home Solutions Retail India Ltd
Bangalore
11.2005 - 10.2006
- Company Overview: Home Solutions Retail India Ltd is a subsidiary of PANTALOON Retail India Ltd, Pioneers in Indian retailing, has come up with a concept of E-Zone, Collection I, Home Town, Electronic Bazar, Furniture Bazar which serves the requirements of households
- Collection of daily sales data across the country and preparation of report for the same
- Preparation of ABP analysis reports using Cognos on a weekly basis
- Preparation of Margin Analysis report
- Generating the stock reports and reporting of the same on weekly basis
- Preparation of different adhoc reports based on requirements
- Home Solutions Retail India Ltd is a subsidiary of PANTALOON Retail India Ltd, Pioneers in Indian retailing, has come up with a concept of E-Zone, Collection I, Home Town, Electronic Bazar, Furniture Bazar which serves the requirements of households
Consultant
Symphony Services
Bangalore
06.2005 - 11.2005
- Preparation of different kinds of daily, weekly, monthly analytical reports for the US clients which help them in making business decisions using tools like Analyser, Xlerate Plus etc
- Preparation of ad-hoc reports as per clients requirements
Supervisor
Metro Cash & Carry India Pvt Ltd.
Bangalore
08.2003 - 05.2005
- To create, maintain, manage & analyse the data of entire POS data and give valuable feedback to store manager to create new opportunities
- Preparation of MIS, SIR, SCM, CRM reports
- Learnt Goods Management System (GMS-Oracle Based) software to understand the supply chain management, Order processing, Inventory Management, Article Movement, Stock Control, Sales & Profits
- Inventory Management (Defining, activating & generating the inventory report)
- Establish controls for stock corrections, article changes etc and maintain the same for better control over stocks
- Training of associates
- Interaction with Finance & IT departments
- Creation of reports, which helped the distribution centre to analyse and track stock, sales, and supplier related information & customer information
- Established various controls & checks in stock corrections, which helped to bring down the negative stock articles & shrinkage
- Was actively involved in the Opening of the first International format METRO store and made valuable suggestions to select the right merchandise, to control inventory & shrinkage which helped in improve sales and profits
Senior Analyst
M/s Madnani Foods Pvt Ltd.
Bangalore
12.1998 - 07.2003
- Company Overview: Working with a food manufacturing and processing company and owner of JAVACITY chain of European café
- Preparation of Sales Analysis report for all the outlets on a weekly basis, which gives analysis of the sales of previous week comparing to the base weeks
- Preparation of stock variance reports for all the outlets on a daily basis & stock variance report for the store on a weekly basis
- Preparation of requisition & closing balance report for all the outlets on a daily basis
- Setting up procedures to be followed while using the billing software
- Designing and preparation of various forms required for the day-to-day operations of the company
- Working with a food manufacturing and processing company and owner of JAVACITY chain of European café
Education
B.Sc. - Mathematics, Statistics, Physics
Mahatma Gandhi University
Post Graduate Diploma - Computer Applications
Skills
- Sales channel analytics
- Influencing and negotiating
- Business performance management
- Reporting management
Summaryofqualification
- B.Sc. Mathematics, 82.6%, Statistics, Physics, Mahatma Gandhi University
- Post Graduate Diploma in Computer Applications, Grade ‘A’
Strengthsandinterests
- Positive Attitude & Good analytical skills.
- Good verbal and written communication skills.
- Ability to learn quickly and function effectively in a fast-paced, changing environment.
- Initiative and teamwork skills.
- Good exposure to technology.
Languages
English, Hindi, Malayalam, Tamil, Kannada, English, Hindi, Malayalam, English, Hindi, Malayalam
Summary Of Experience
25+ Years of Experience in Retail Operations as Merchandise Planner, Buyer, Business Analyst, new store openings, business process implementation, MIS & Inventory Management. Currently Working with M/s. Video Home & Electronic Centre W L L, Doha, Qatar as Senior Manager Retail Operations.
Personal Information
- Father's Name: K. Sivasubramania Iyer
- Date of Birth: 05/25/77
Timeline
Senior Manager – Retail Operations
Video Home & Electronic Centre WLL
02.2011 - 03.2024
Divisional Manager – Check Out
Aditya Birla Retail Ltd
08.2009 - 10.2010
Dept. Manager
Max Hypermarkets India Ltd
02.2009 - 06.2009
Asst. Manager(Cluster Level) – Merchandising, Business Planning, Analytics & MIS
Reliance Digital Retail Ltd
10.2006 - 01.2009
Sr. Executive - MIS
Home Solutions Retail India Ltd
11.2005 - 10.2006
Consultant
Symphony Services
06.2005 - 11.2005
Supervisor
Metro Cash & Carry India Pvt Ltd.
08.2003 - 05.2005
Senior Analyst
M/s Madnani Foods Pvt Ltd.
12.1998 - 07.2003
B.Sc. - Mathematics, Statistics, Physics
Mahatma Gandhi University
Post Graduate Diploma - Computer Applications
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