Summary
Overview
Work History
Education
Skills
Websites
Certification
Personal Information
Hobbies and Interests
Professionaloverview
Seeking
Timeline
Generic
ASHOKA MITRA

ASHOKA MITRA

Bangalore

Summary

Accomplished marketing leader with a proven track record at Vaishnavi Group, adept in strategic planning and corporate communications. Excelled in market analysis and cross-functional team coordination, driving significant brand recognition and revenue growth. Skilled in both analytical and communication realms, consistently achieving corporate objectives through innovative marketing strategies.

Overview

20
20
years of professional experience
1
1
Certification

Work History

Deputy General Manager- Marketing

Vaishnavi Group
Bengaluru
10.2012 - Current
  • Being a custodian of a Marketing Department I am responsible for managing Develop and implement marketing strategies aligned with company goals and based on market intelligence to achieve profitability
  • Strategizing and executing both BTL & ATL activities to place the product among the target Segment
  • Coordinating with the agency for designing new as well as upgrading marketing collateral Continuously to improve creativity in line with the corporate guidelines and industry requirements
  • Developed and managed many strategic advertising campaigns resulting in brand recognition
  • Search Engine Optimization, Search Engine Marketing, Google AdWords Campaign Management
  • Email Marketing
  • Website Development and updation
  • Social Media Marketing, Blogger activation campaigns and Online Reputation Management
  • Digital Campaigns across all platform
  • Google Analytics, Social Analytics and Data Analysis
  • Planning out Marketing budget and forecasts for marketing communications activities and monitor effectiveness
  • Planning and executing outdoor media activities
  • Preparing reports and coordinating with different departments during the monthly review meeting along with the MD
  • Developed and executed annual business plans, resulting in consistent revenue growth
  • Managed multiple projects simultaneously while maintaining focus on meeting key milestones
  • Participated in planning process to achieve corporate objectives
  • Fostered and promoted cooperative and harmonious working climate conducive to maximum employee morale, productivity, and effectiveness

Senior Manager Marketing

Assetz Homes Pvt Ltd
08.2011 - 09.2012
  • Being a custodian of the brand I was responsible for Designing, managing internal and external communications
  • Brand visibility in the identified markets and managing related budgets cautiously
  • Internal graphic design management, which includes creation, maintenance of all collateral materials, event displays and promotional material to build the brand and liaise with advt agency for the communication development
  • Targeted results to ensure timely and effective execution of brand/communication tactics and campaigns
  • Conceptualizing and launching various BTL campaigns & initiatives like worksite campaigns, road shows and other events to help sales team to increase their market penetration
  • Oversight of all Marketing asset inventory including collateral, premium items, event displays for B2B and B2C initiatives of all ATL, BTL, Email/Social Media Marketing Efforts including strategy, planning, implementation & growth
  • Managing the social media marketing/viral initiatives & driving engagement activities and ORM with the help of social media agency
  • Managing the social media agency and social media touch points
  • Managing 360 Marketing campaigns for the launch of 3 high end project
  • Strategizing, conceptualizing, designing and implementation of new website and android based app development

Manager- Marketing

Vaishnavi Group
11.2009 - 08.2011
  • Played a key role in strategizing, conceptualizing, designing and implementation of new ideas for Channels to enhance Sales performance through various enablers and marketing tools
  • In a span of 1 year I planned & managed 4 project launch
  • Being a custodian of the Brand I was responsible for designing & managing internal and external communications
  • Responsible for managing the brand visibility in the identified markets
  • In a day to day life I had coordinated with advertising & creative agencies to design the required POS & meet other creative requirements
  • Managed cross functional relationships to understand the support required by them to help them to improve process and performance
  • Was responsible for conceptualizing and launching various BTL campaigns & initiatives like channel partner activation program, loyalty program for financial institution, road shows and other events to help sales team to increase their market penetration
  • Revamping of website to successfully drive in more traffic to the website
  • Preparing reports and coordinating with different departments during the monthly review meeting along with the MD of the organization
  • Enquiry management along with qualification and allocation of leads

Senior Executive

Sobha Developers Ltd
12.2006 - 10.2009
  • Was responsible for conceptualizing, planning and executing ATL & BTL targeted campaigns, national & international trade shows and advertising activities, owning the digital media and ensuring optimization of investments made
  • Developed new ideas to build the Brand and penetrate in identified market
  • Was responsible for tracking the competition & keeping abreast of the latest market activities, occurrences to leverage the available opportunities
  • Managed local competition schemes, reward and recognition programs for Advisors / Sales Team to boost the sales
  • Managed Reward & Recognition Activities
  • Analysis of Competitor's SWOT & presentation of MIS report
  • Buyers Segment analysis to know the target audience and segmenting the product accordingly
  • Co-ordination with Ad agencies for effective promotions and marketing collaterals

Executive

Purvankara Project Ltd
04.2005 - 12.2006
  • Managed and assisted in Advising clients on issues related to purchase of residential property
  • Interacting with prospective clients through meetings/call/mailers
  • Preparation of presentations showcasing the company's finished and ongoing projects
  • Closing deals by assisting clients in finalizing property within preferred location/budget
  • Interacting with banks in order to provide home loan options to clients
  • Coordinating during exhibitions conducted by Builders and Financial Institution
  • Participating in out-station seminars and presentations
  • Providing post-sales service by co-ordination between customer and concerned departments
  • Events and exhibitions for Channel Marketing Department to promote local awareness and to increase the brand visibility

Education

MBA - Marketing

Institute of Finance and International Management
Bangalore
01.2004

B.A - English Honors

Calcutta University
Kolkata
01.2002

Class 12th -

01.1999

Class 10th -

01.1997

Skills

  • Corporate Communications
  • Workflow Planning
  • Budget Allocation
  • Market Analysis
  • Analytical Skills
  • Strategic Planning
  • Budget coordination
  • Cross-functional team coordination
  • Operations Management
  • Communication skills
  • Budget allocation
  • Sales analysis
  • Public relations
  • Marketing
  • Advertising and marketing
  • Corporate communications

Websites

Certification

  • Google AdWords Certifications
  • Digital Marketing Executive Certification Program, Simplilearn (ongoing)

Personal Information

Date of Birth: 06/05/80

Hobbies and Interests

  • Marketing
  • Branding
  • Planning
  • Strategy
  • Fitness

Professionaloverview

An astute professional with over 19+ years of experience in strategizing, conceptualizing, brand/trade/channel marketing, digital marketing, customer communication, SEO, SEM, social media, website development, events & conferences, product launches and communication, email marketing, customer loyalty programs, POS & product collaterals development, micro marketing & BTL activations, procurement, MIS, Google and social analytics, sales support tools development. Currently associated with Vaishnavi Group as Assistant General Manager- Marketing since October 2012.

Seeking

Seeking challenging assignments in Marketing / Digital Marketing / Brand Management / ATL- BTL Promotions / Reward & Recognitions / Customer Loyalty Programs / Market Research & Analysis / Event Management / MIS Management / Product Management in Marketing Arm of reputed and growth oriented organization.

Timeline

Deputy General Manager- Marketing

Vaishnavi Group
10.2012 - Current

Senior Manager Marketing

Assetz Homes Pvt Ltd
08.2011 - 09.2012

Manager- Marketing

Vaishnavi Group
11.2009 - 08.2011

Senior Executive

Sobha Developers Ltd
12.2006 - 10.2009

Executive

Purvankara Project Ltd
04.2005 - 12.2006

MBA - Marketing

Institute of Finance and International Management

B.A - English Honors

Calcutta University

Class 12th -

Class 10th -

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