Marketing
Hi, I’m
ASHOKA MITRA
Bangalore
Summary
Experienced Deputy General Manager with a proven ability to plan, direct, and manage all aspects of company work activities, functions, and operations. Demonstrated track record in facility management and operations, ensuring the fulfillment of organizational contractual obligations, quality standards, and performance objectives. Recognized for providing expert direction and guidance to subordinates and formulating comprehensive work plans to drive success.
Overview
20
years of professional experience
2
Certifications
Work History
Vaishnavi Group
Deputy General Manager- Marketing
10.2012 - Current
Job overview
- Being a custodian of a Marketing Department I am responsible for managing Develop and implement marketing strategies aligned with company goals and based on market intelligence to achieve profitability
- Strategizing and executing both BTL & ATL activities to place the product among the target Segment
- Coordinating with the agency for designing new as well as upgrading marketing collateral Continuously to improve creativity in line with the corporate guidelines and industry requirements
- Developed and managed many strategic advertising campaigns resulting in brand recognition
- Search Engine Optimization, Search Engine Marketing, Google AdWords Campaign Management
- Email Marketing
- Website Development and updation
- Social Media Marketing, Blogger activation campaigns and Online Reputation Management
- Digital Campaigns across all platform
- Google Analytics, Social Analytics and Data Analysis
- Planning out Marketing budget and forecasts for marketing communications activities and monitor effectiveness
- Planning and executing outdoor media activities
- Preparing reports and coordinating with different departments during the monthly review meeting along with the MD.
- Developed and executed annual business plans, resulting in consistent revenue growth.
- Managed multiple projects simultaneously while maintaining focus on meeting key milestones.
- Participated in planning process to achieve corporate objectives.
- Fostered and promoted cooperative and harmonious working climate conducive to maximum employee morale, productivity, and effectiveness.
Assetz Homes Pvt Ltd
Senior Manager Marketing
08.2011 - 09.2012
Job overview
- Being a custodian of the brand I was responsible for Designing, managing internal and external communications
- Brand visibility in the identified markets and managing related budgets cautiously
- Internal graphic design management, which includes creation, maintenance of all collateral materials, event displays and promotional material to build the brand and liaise with advt agency for the communication development
- Targeted results to ensure timely and effective execution of brand/communication tactics and campaigns
- Conceptualizing and launching various BTL campaigns & initiatives like worksite campaigns, road shows and other events to help sales team to increase their market penetration
- Oversight of all Marketing asset inventory including collateral, premium items, event displays for B2B and B2C initiatives of all ATL, BTL, Email/Social Media Marketing Efforts including strategy, planning, implementation & growth
- Managing the social media marketing/viral initiatives & driving engagement activities and ORM with the help of social media agency
- Managing the social media agency and social media touch points
- Managing 360
- Marketing campaigns for the launch of 3 high end project
- Strategizing, conceptualizing, designing and implementation of new website and android based app development.
Vaishnavi Group
Manager- Marketing
11.2009 - 08.2011
Job overview
- Played a key role in strategizing, conceptualizing, designing and implementation of new ideas for Channels to enhance Sales performance through various enablers and marketing tools
- In a span of 1 year I planned & managed 4 project launch
- Being a custodian of the Brand I was responsible for designing & managing internal and external communications
- Responsible for managing the brand visibility in the identified markets
- In a day to day life I had coordinated with advertising & creative agencies to design the required POS & meet other creative requirements
- Managed cross functional relationships to understand the support required by them to help them to improve process and performance
- Was responsible for conceptualizing and launching various BTL campaigns & initiatives like channel partner activation program, loyalty program for financial institution, road shows and other events to help sales team to increase their market penetration
- Revamping of website to successfully drive in more traffic to the website
- Preparing reports and coordinating with different departments during the monthly review meeting along with the MD of the organization
- Enquiry management along with qualification and allocation of leads.
Sobha Developers Ltd
Senior Executive- Sobha Developers Ltd
12.2006 - 10.2009
Job overview
- Was responsible for conceptualizing, planning and executing ATL & BTL targeted campaigns, national & international trade shows and advertising activities, owning the digital media and ensuring optimization of investments made
- Developed new ideas to build the Brand and penetrate in identified market
- Was responsible for tracking the competition & keeping abreast of the latest market activities, occurrences to leverage the available opportunities
- Managed local competition schemes, reward and recognition programs for Advisors / Sales Team to boost the sales
- Managed Reward & Recognition Activities
- Analysis of Competitor's SWOT & presentation of MIS report
- Buyers Segment analysis to know the target audience and segmenting the product accordingly
- Co-ordination with Ad agencies for effective promotions and marketing collaterals.
Purvankara Project Ltd
Executive -Purvankara Project Ltd
04.2005 - 12.2006
Job overview
- Managed and assisted in Advising clients on issues related to purchase of residential property
- Interacting with prospective clients through meetings/call/mailers
- Preparation of presentations showcasing the company's finished and ongoing projects
- Closing deals by assisting clients in finalizing property within preferred location/budget
- Interacting with banks in order to provide home loan options to clients
- Coordinating during exhibitions conducted by Builders and Financial Institution
- Participating in out-station seminars and presentations
- Providing post-sales service by co-ordinating between customer and concerned departments
- Events and exhibitions for Channel Marketing Department to promote local awareness and to increase the brand visibility.
Education
Institute of Finance and International Management
MBA from Marketing
Calcutta University
B.A from English Honours
Class 12th
University Overview
Board: West Bengal Board of Higher Secondary Education
Class 10th
University Overview
Board: I.C.S.E
Skills
Corporate Communications
Certification
Google Adword Certifications, 2019
Seeking
Seeking challenging assignments in Marketing / Digital Marketing /Brand Management /ATL- BTL Promotions / Reward & Recognitions /Customer Loyalty Programs /Market Research & Analysis / Event Management / MIS Management / Product Management in Marketing Arm of reputed and growth oriented organization.
Professionaloverview
An astute professional with over 19+ years of experience in strategizing, conceptualizing, brand/trade/channel marketing, digital marketing, customer communication, SEO, SEM, social media, website development, events & conferences, product launches and communication, email marketing, customer loyalty programs, POS & product collaterals development, micro marketing & BTL activations, procurement, MIS, Google and social analytics, sales support tools development. Currently associated with Vaishnavi Group as Assistant General Manager- Marketing since October 2012.
Corecompetencies
Search Engine Optimization, Google AdWords optimization, Email Marketing, Website Development, Social Media Marketing, Blogger Activation Campaigns, Online Reputation Management, Digital Campaigns across all digital platforms, Google Analytics, Social Analytics, Data Analytics, 360 Experiential Marketing, Commercial Advertising, Events & Exhibitions, Internal and External Customer Communication, Brand Communication Strategy, Content development, Media buying and planning, Products Communication & launches, HTML Email development, Planning, designing & Execution of R&R campaigns, Tied up with major online portal for quality leads, Monitor of effective leads generations, Leads Vs Conversation monitor, Lead budget management, Lead management software auto updation set up with API tools, Daily, Weekly & Monthly leads reports validation, Large scale BTL, Lead generation activities, Investor meets and worksites etc., Product and POS Collaterals development, Designing of the Sales tools and all other communication, On board new strategic alliances to show case brand on their readymade platform, Design need based basic strategic solutions to increase the sales revenue.
Apprenticeship
Mumbai Port Trust, Marine Engineering Apprenticeship, 2001
Personal Information
Date of Birth: 06/05/1980
Roles And Responsibilities
- Develop and implement marketing strategies aligned with company goals and based on market intelligence to achieve profitability
- Strategizing and executing both BTL & ATL activities to place the product among the target Segment
- Coordinating with the agency for designing new as well as upgrading marketing collateral Continuously to improve creativity in line with the corporate guidelines and industry requirements
- Developed and managed many strategic advertising campaigns resulting in brand recognition
- Search Engine Optimization, Search Engine Marketing, Google AdWords Campaign Management
- Email Marketing
- Website Development and updation
- Social Media Marketing, Blogger activation campaigns and Online Reputation Management
- Digital Campaigns across all platform
- Google Analytics, Social Analytics and Data Analysis
- Planning out Marketing budget and forecasts for marketing communications activities and monitor effectiveness
- Planning and executing outdoor media activities
- Preparing reports and coordinating with different departments during the monthly review meeting along with the MD
Interests
Branding
Planning
Strategy
Fitness
a seasoned fitness enthusiast with over a decade of experience in CrossFit, Dance, and Yoga, I possess a deep understanding of diverse fitness modalities. Additionally, I have developed expertise in nutrition management, enabling me to provide comprehensive guidance on holistic wellness. My passion for fitness and nutrition has driven me to continuously expand my knowledge and skills, allowing me to help others achieve their wellness goals. I am excited to share my expertise with like-minded individuals and support them on their fitness journeys
Timeline
Deputy General Manager- Marketing
Vaishnavi Group
10.2012 - Current
Senior Manager Marketing
Assetz Homes Pvt Ltd
08.2011 - 09.2012
Manager- Marketing
Vaishnavi Group
11.2009 - 08.2011
Senior Executive- Sobha Developers Ltd
Sobha Developers Ltd
12.2006 - 10.2009
Executive -Purvankara Project Ltd
Purvankara Project Ltd
04.2005 - 12.2006
Institute of Finance and International Management
MBA from Marketing
01.2004
Calcutta University
B.A from English Honours
01.2002
Class 12th
01.1999
Class 10th
01.1997
Similar Profiles
ASHOKA MITRAASHOKA MITRA
Deputy General Manager- Marketing at Vaishnavi GroupDeputy General Manager- Marketing at Vaishnavi Group
NAVEEN KUMAR ROHITNAVEEN KUMAR ROHIT
Sports Teacher at Vaishnavi Group of InstitutionSports Teacher at Vaishnavi Group of Institution
SURAJ PRAKASH DUBEYSURAJ PRAKASH DUBEY
Site Incharge at Vaishnavi GasSite Incharge at Vaishnavi Gas
Muskan JainMuskan Jain
Associate – Bid Management at Subex Ltd.Associate – Bid Management at Subex Ltd.
Lakshmi Durga KogantiLakshmi Durga Koganti
Technical Writer at Cisco Systems Inc. Ltd.Technical Writer at Cisco Systems Inc. Ltd.