ASHOK ARORA
Gurgaon
Summary
Strategic and results-driven with 13+ years of experience in the retail industry, specializing in eCommerce and online marketplaces. Recognized for consistently exceeding sales targets and driving revenue growth through effective management of key accounts. Proven ability to cultivate and maintain strong relationships with top-tier clients, negotiating favorable terms and securing long-term partnerships. Adept at collaborating cross-functionally with marketing, supply chain, and finance teams to ensure seamless execution of initiatives and deliver exceptional customer experiences.
Overview
13
13
years of professional experience
Work History
Chief Manager
Netmeds.com | Reliance Retail
08.2022 - Current
- Manage 100+cr revenue across businesses and achieve 2x growth in a year
- Leading a team of six highly motivated Account Managers & executives responsible for account level operations & revenue generation
- Drive loyalty program of company i.e. Netmeds First Membership ( NFM) and achieved 55% growth in subscriptions
- Own entire product funnel from traffic to conversion across all channels
- Develop & execute a comprehensive strategy in alignment with marketplace's overall goals and objectives
Product Manager- Alliances & Customer Retention
Dr Lal PathLabs
06.2018 - 07.2022
- Revenue generation from ecommerce portals and planning and executing strategies & partnerships for incremental growth and profitability
- Established a new revenue channel by partnering with clients and registered 4x growth
- Presented the eCommerce strategy to top leadership for aligning company goals & objectives
- Generated additional revenue of 120cr annually by effectively using automation tools such as WebEngage, Gamooga.
- Launched digital wallet that resulted in a 17% increase in repeat business
Manager- Ecommerce
In2nutrition.in | Unlimited Nutrition
04.2017 - 05.2018
- Launched a sports supplement brand IN2 across various marketplaces & D2C platform and generated 5cr revenue in six months
- Developed & implemented a customer retention strategy that resulted in 25% increase in repeat business and 15% increase in customer satisfaction score
- Identified a new sales channel that resulted in a 30% increase in revenue
- Managed a team of 3 executive overseeing various roles across e-commerce functions
- Leveraged Google Analytics to monitor effectiveness of online marketing strategies, website content and user experience
Senior Account Manager
Snapdeal.com
09.2014 - 03.2017
- Achieved 37% growth in the account's revenue & 11% profitability improvement
- Developed and implemented strategic account plans to drive sales growth and achieve revenue targets
- Generated 19cr monthly revenue by effectively managing top sellers in home furnishing, home & kitchen, home & decor category
- Spoc for mattress category to ensure smooth operations & business improvement and avoid category deactivation due to low NPS
- Managed largest key account in home category generating 24cr business annually
Deputy Manager - Category
Healthgenie.in
12.2013 - 08.2014
- Doubled the business of personal care & beauty category in a span of 6 months
- Category P&L - top-line and bottom-line growth objectives.
- Managing product life cycle, customer life cycle, analyzing competition, conceptualizing and post launch improvements.
- Product marketing, development and management, portal management, business planning, analysis and forecasting for the online business.
Assistant Category Manager
HealthKart.com I Bright LifeCare
06.2011 - 11.2013
- Launched various categories such as beauty & personal care, nutrition, eye, baby and generated a revenue of 50cr
- Achieved sales of over 10 cr within one year of launching in house brand HealthViva & Muscleblaze
- Established a team comprising of merchandiser, catalog specialist and business development
- Managed product assortment, pricing, promotions and inventory to optimize category performance
Education
MBA - Marketing
New Delhi Institution of Management (NDIM)
New, Delhi2011
B.B.A - undefined
Jaipuria Institute of Management
2009
Secondary - undefined
ISC
2006
Skills
- Account Management
- Sales Strategy
- Relationship Building
- People Manager
- Category Management
- Team Collaboration
- Business Development
- Problem-Solving
Tools
- Google Ads & GA4 Analytics
- Netcore, Karix, Mailchimp
- WebEngage, MoEngage
- Poseidon, Algolia
- QlikView
Accomplishments
- Employee of the year - 2019
- Rising Star for Category in Snapdeal
- Alchemist Award for Best Performing Category - 2014
- Best New Recruit - Oct - Dec, 2014
- Best Performing Category - 2012
Timeline
Chief Manager
Netmeds.com | Reliance Retail
08.2022 - Current
Product Manager- Alliances & Customer Retention
Dr Lal PathLabs
06.2018 - 07.2022
Manager- Ecommerce
In2nutrition.in | Unlimited Nutrition
04.2017 - 05.2018
Senior Account Manager
Snapdeal.com
09.2014 - 03.2017
Deputy Manager - Category
Healthgenie.in
12.2013 - 08.2014
Assistant Category Manager
HealthKart.com I Bright LifeCare
06.2011 - 11.2013
MBA - Marketing
New Delhi Institution of Management (NDIM)
B.B.A - undefined
Jaipuria Institute of Management
Secondary - undefined
ISC
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