Ashok Kumar Jaladi

The revenue head will own the revenue for the complete hub and will be instrumental in driving occupancy and arr through various levers.

PROBLEM-SOLVING:

- Owning a portfolio of hotels and understanding the root cause of low revenue at the hotel - revenue score, walk-in, OTA, mm, app conversion metrics, pricing, etc.

- Design processes and solutions to improve overall revenue

- Use data science and solid first principles to understand the root cause

REVENUE SCORE IMPROVEMENT:

- Understanding the gaps in revenue score and working on levers of improvement - restrictions, image score, 3c, floor pricing

- Working along with the operations, bd team, and owner to resolve root problems, and improve conversion metrics at the hotel

CHANNEL IMPROVEMENT AND UTILIZATION:

- OTA - work along with the central team and field team to improve OTA performance - listing, pricing, content, reviews, and campaigns

- Walk-in - drive better walk-in performance and adoption, increased walk-in recording, and reduction in no-shows. will also

work with revenue assurance and OFC teams to resolve suspicious cases. additionally, will work with the central and hub teams to conceptualize and implement technology solutions

- Micro-market - matchmaking the mm demand with correct hotels - organize events, conduct shows around, and work with the central team to optimize mm incentive. identify and migrate hotel personal leads, and owner demand to the OYO network

HYPER-LOCAL REVENUE OPTIMIZATION:

- Peak pricing - understand the local peaks - marriages, local festivals, social gatherings, and sports events and give the inputs on price accordingly in advance

- Hyper-local marketing - organize local neighborhood campaigns and social events, nurture hotel sales hyper-local local network for better demand generation

STAKEHOLDER MANAGEMENT:

- Collaborating extensively with all internal stakeholders - Hub heads, Ops heads, AGMs, BD heads, and BDMs to work on revenue improvement projects at the hotel

- Working with central teams to enhance the revenue - pricing, OTA, walk-in, MM Team.

- Working along with the owners to understand and resolve the problems.

DATA ORIENTATION:

Sound understanding of numbers and data and should be able to identify trends, patterns, outliers, and deep dive into core issues. knowledge of R and SQL is a plus

- Demonstrates high ethical values

- Ability to work under tight deadlines and handle pressure

Role & Responsibilities: Business Head and P&L Head.

Growth Path:

Sept. 2020 to Nov. 2021: Operations Head

Nov. 2021 to May. 2022: Business Head and P&L Head

Operations Head:

o Formulate business strategy with others in the executive team

o Design policies that align with the overall strategy

o Implement efficient processes and standards

o Coordinate customer service operations and find ways to ensure customer retention

o Ensure compliance with local and international laws (e.g., data protection)

o Oversee the implementation of technology solutions throughout the organization

o Manage contracts and relations with customers, vendors, partners and other stakeholders

o Evaluate risk and lead quality assurance efforts

o Oversee expenses and budgeting to help the organization optimize costs and benefits

o Mentor and motivate teams to achieve productivity and engagement

o Report on operational performance and suggest improvements

o Assessing the current business setup and performance of the business vertical, while identifying the yet unidentified opportunities to assist in the development of a plan for the current and next three financial years.

o As a part of the personnel's KRA/KPI, delivering agreed order booking, revenues, and contribution margin for the business vertical.

o Taking appropriate remedial actions to redress shortfalls or variances to agreed targets.

o Seeking new customer and business opportunities continuously to ensure the growth of the business.

o Coaching, motivating, and mentoring an enthusiastic team to continually develop their skills and capabilities.

o Develop the KRA/KPI of a motivated team.

o Developing effective marketing strategies and initiatives along with the other business verticals of the company to ensure maximum effective exposure of the business.

o Developing effective working relationships and communication with Group operational management, together with necessary corporate and regional functions including Finance, and HR.

o Spearheaded the development, communication, and implementation of effective growth strategies and processes.

o Managing relationships with clients and seeking both short-term and long-term business opportunities.

o Directing the development and implementation of the purchase of raw materials ensuring that plans are aligned with customer requirements.

o Always ensure maintenance of inventory as per timely review of order booking end customer requirements.

o Collaborate with the management team to develop and implement plans for the operational infrastructure of systems, processes, and personnel designed to accommodate the rapid growth objectives of our organization.

o To consistently meet tight schedule deadlines

o Proven ability to manage multiple initiatives, delegate work, and follow up.

o Ensure effective working relationships with staff, customers, vendors, and dealers.

Growth Path: Role & Responsibilities: Stakeholder Management and Business Development: Superior Guest Experience:

2018: Area Business Manager

2019: Area Business Head

2020: Service Head – Self-Operating Business

Stock Management:

o Developing strong market knowledge of existing and potential clients and ensuring business growth opportunities aligned with the company’s strategic plans

o Assessing the Key Performance Indicators (KPIs) for the Business and generating various reports with actionable insights for the upper management

o Liaising with cross-functional departments for inventory planning activities based on the current sales pipeline

o Managing the database of existing and potential customers and business cases to estimate and map the business needs and devising customized solutions as per the specific requirement

o Liaising with existing and potential clients over the call to address queries and schedule one-on-one meetings for the discussion

o Achieve the highest take from the assigned portfolio of owners by managing the relationship, issue resolution, and owner alignment on key issues

o Take necessary actions for inventory control and ensure constant SRN availability across the assigned portfolio

o Drive actions and initiatives to win back properties that have gone in sold-out, out by speaking with the owner and resolving owner issues

o Analyze the hospitality industry in the assigned territory and identify the business development opportunities

o Driven by P&L, formulate long-term and short-term goals for the market

o Responsible for end-to-end business development for OYO-operated business by identifying new properties, negotiations, executing agreements, closing deals, and maintaining client retention

o Added 850+ rooms across multiple cities in A.P and renegotiated with existing clients for higher take rates

o Meet with clients to resolve any financial-related escalations

o Devise pricing strategies that would benefit clients and the company.

o Manage the assigned portfolio of owners of the hub and prevent churn by solving partner issues proactively

o Ensure cluster performance of Cx metrics against the target, especially driving guest experience performance for bottom properties in the cluster

o Manage daily operations of various SMART hotels and ensure adherence to all OYO Operational Procedures and Guidelines

o Ensure quality standards to promote repeat business

o Implement and lead new initiatives at the property to maintain a great guest experience.

o Manage all CID/Shifting cases across the property clusters to ensure the guest experience is not hampered

o Ensure the local legal terms are well adhered to, especially regarding Foreign Travelers and guest ID proofs.

Ensure the correct restrictions are in place on the web/app and work with cross-functional teams to drive this

o Plan for emergencies to deal with minimal cost impact- Water, Electricity, Staff Shortage, shifting, etc

Responsibilities:

● Responsible for restaurant operations and guest service

● Focus on delivering the best product and service level to our guests and be a wow moment of truth in every aspect,

● Handling line team and training them on excellence towards operations to deliver the best scores in audits and guest visits

● Handling cash policies and making 100% compliance on accountability towardsa high integrity level in each and every one in the restaurant.

Responsibilities

● Imparting appropriate training on Food preparation and service Excellence to hotels and support service staff.

● Developing and implementing procedures, and control systems for maintaining hygiene and quality standards.

● Ensuring high-quality services, resulting in customer delight and optimum resource utilization.

● Delivering high-value hotel services to upscale clients to enhance their satisfaction levels.

● Ensure profitability of operations and supervise all aspects of product

● Management, monitoring food production to ensure compliance with quality & and hygiene standards.

● Motivating co-workers to raise their benchmark & and increase their abilities and efficiency.

● Plan and carry out Local sales marketing

● Guiding mentoring team members and Managers to ensure efficiency in operations & and meeting of individual & and group targets.

● Projections & PNL analysis.

● Co-ordinate with operating staff for the upkeep of hotel equipment in perfect working order.