Ashok Ninan
Managing Director
Bengaluru
Summary
Visionary, versatile and results-driven Managing Director with proven abilities across all levels of organizational management. Having 25 years of extensive experience in building material industry and electro mechanical machinery, with 8 years experience in leadership position. Strategic and results-oriented business leader with experience in strategy, planning and operations, driving substantial growth and operational excellence. Skilled in developing and executing business plans to maximize profitability evidenced by a track record of increasing net sales by a CAGR of 11.5% and EBITDA by 30.5% in 8 years. Proven people leader who motivates and optimizes staff performance and productivity.
Overview
25
25
years of professional experience
Work History
Managing Director
BMI India (Monier Roofing Pvt. Limited)
1 2016 - Current
- Spearheaded the strategic direction and overall management of the company, leading to a remarkable 2.5 times increase in net sales and an 8 times increase in EBITDA over 8 years
- Managed a workforce of over 200 employees, including sales professionals across all major states of India, fostering a culture of collaboration, innovation, and accountability
- Chairing the board of directors for the company in India.
- Successfully oversaw the operation of two manufacturing plants, ensuring optimal efficiency, quality control, and cost-effectiveness
- Implemented key initiatives to enhance market presence in the states in south, central, west and north India; expand product offerings by launching of new tile profiles, rainwater gutters, etc. and strengthen customer relationships in both B2B and B2C segments.
- Established strong partnerships with international suppliers and cultivated partnerships with national suppliers and channel partners to support business objectives and capitalize on emerging opportunities in the building material sector. Number of channel partners grew from 15+ in 2006 to 162+ at present.
- Diversified by identification of new business opportunities in waterproofing, geo membranes and expanding into roofing service offers.
- Oversaw complex negotiations with key B2B customers for favorable contract terms that led to enhanced revenue
- Devised and implemented innovative and marketing campaigns to promote products and services.
- Invested in employee development programs like Marshall Goldsmith stakeholder centered coaching to improve employee engagement.
- Fostered an inclusive work environment by championing diversity initiatives and empowering employees at all levels.
- Implemented internal financial controls and reporting systems to meet statuary requirements and to identify and assess the potential risks and controls.
- Established robust internal processes and systems to streamline operations, maximize productivity, and drive continuous improvement across all functional areas
- Enhanced workplace safety protocols proactively addressing potential hazards before they became critical incidents.
General Manager - Sales & Marketing
BMI India (Monier Roofing Pvt. Limited
10.2006 - 12.2015
- Managed a varied team comprising of sales, marketing and post sales technical support team.
- Headed the sales team while focusing on new business development, key account management and channel management.
- Developed the sales and marketing budgets and planning product pricing for various product categories in India.
- Was responsible for strategy definitions of new product launches and coordinated with the sales team to organize Architect meets in various cities of India.
- Accountable for creation of marketing strategies and managed the advertising and media agencies
- Collaborated directly with key B2B clients in various cities of India.
- Approved advertising briefs, roll outs and provided direction for participation in exhibitions all across India, as per the Monier brand guidelines.
- Responsible for set up and management of the operations of three company owned showrooms in India.
- Creation of technical training manuals and conducted the sales and technical trainings for the team.
- One of the Directors of Monier India board.
- Rose from Sales & Marketing Manager, Deputy General Manager to General Manager in 2013
Marketing Manager
Fowler Westrup India Pvt Limited
06.2003 - 10.2006
Assistant Manager -Production, Planning & Purchase
Fowler Westrup India Pvt Limited
06.2001 - 06.2003
Assistant Manager - Production
John Fowler India Pvt Limited
06.1999 - 06.2001
Education
B. Tech - Mechanical Engineering
Rajiv Gandhi Institute of Technology,MG University
Kottayam, Kerala 04.2001 - 04.1996
MBA - Operations Management
TSM, Madurai Kamaraj University
Madurai05.1999
Skills
Leadership & Team Development
Market Analysis & Business Development
Sales Leadership
Operations Management
Budgeting and Forecasting
Strategic Planning
Contract and high value negotiations
Innovation & Change Management
Product pricing and Cost Reduction
Excellent Communication & Presentation Skills
Timeline
General Manager - Sales & Marketing
BMI India (Monier Roofing Pvt. Limited
10.2006 - 12.2015
Marketing Manager
Fowler Westrup India Pvt Limited
06.2003 - 10.2006
Assistant Manager -Production, Planning & Purchase
Fowler Westrup India Pvt Limited
06.2001 - 06.2003
B. Tech - Mechanical Engineering
Rajiv Gandhi Institute of Technology,MG University
04.2001 - 04.1996
Assistant Manager - Production
John Fowler India Pvt Limited
06.1999 - 06.2001
Managing Director
BMI India (Monier Roofing Pvt. Limited)
1 2016 - Current
MBA - Operations Management
TSM, Madurai Kamaraj University
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