Ashoksundar A
Kallakurichi
Summary
Experienced and accomplished sales professional with a strong background in direct sales and partner channel sales management. Demonstrated expertise in driving sales growth and achieving business objectives. Skilled in sales, marketing, and business operations with a proven track record of success. Seeking a challenging opportunity as a Sales Director within a reputable and forward-thinking company. Results-oriented and organized leader with strong leadership abilities.
Overview
13
13
years of professional experience
Work History
Territory Sales Manager-Marketing
YARA FERTILISERS IND PRIVATE LTD.
04.2024 - Current
- Developed and executed territory sales plans to achieve revenue and volume targets for agrochemical products including pesticides, fungicides, herbicides, and plant growth regulators.
- Managed distributor and dealer networks, ensuring product availability, timely supply, and demand generation.
- Conducted regular field visits and farmer meetings to promote product awareness and deliver technical support.
- Built strong relationships with key influencers such as progressive farmers, agri-input retailers, and agricultural officers.
- Monitored competitor activities and gathered market intelligence to adjust strategies and capitalize on opportunities.
- Organized product demonstrations, field days, and training programs to increase product visibility and farmer confidence.
- Ensured timely collection of outstanding payments and maintained credit discipline across the channel.
- Collaborated with the marketing team to execute promotional campaigns tailored to regional crop patterns and farmer needs.
- Prepared and submitted weekly, monthly, and quarterly sales reports to management, highlighting achievements and market trends.
- Led a team of field staff or Sales Officers (if applicable), guiding them on sales strategy, territory management, and customer engagement
Deputy Manager-Marketing
MANGALORE CHEMICALS AND FERTILIZER LTD.
05.2019 - 03.2024
- Developed and executed strategic sales and marketing plans to drive revenue growth across assigned territories.
- Led a team of sales officers and field staff to achieve monthly and annual sales targets for agrochemical products.
- Coordinated with product development and technical teams to launch new products and deliver agronomic support to the field force.
- Managed key distributor and retailer relationships, ensuring strong secondary sales and market penetration.
- Conducted market research and competitor analysis to identify trends, pricing strategies, and new market opportunities.
- Organized farmer meetings, field demos, and promotional campaigns to drive product awareness and usage.
- Monitored inventory levels, sales forecasting, and order planning to ensure optimal product availability.
- Trained and mentored the sales team on product knowledge, selling skills, and compliance protocols.
- Collaborated with regional and zonal leadership on budgeting, pricing, and strategic planning.
Territory Sales Officer
GHARDA CHEMICALS LTD.
09.2016 - 05.2019
- Promoted and sold a portfolio of agrochemical products to dealers, distributors, and farmers in the assigned territory.
- Achieved monthly, quarterly, and annual sales targets through effective territory planning and execution.
- Built and maintained strong relationships with channel partners, ensuring regular secondary sales and timely collections.
- Conducted farmer meetings, product demonstrations, and field days to increase product adoption and awareness.
- Provided technical support and product guidance to farmers, addressing queries and ensuring correct product usage.
- Collected market intelligence on competitor products, pricing, and market share to support strategic decisions.
- Maintained accurate records of daily visits, dealer stock levels, and field activity reports for performance tracking.
- Coordinated with supply chain and logistics teams to ensure timely delivery of products to the trade network.
- Supported the marketing team in executing promotional activities and brand visibility programs in rural markets.
Territory Sales Representative insecticide
INSECTICIDES INDIA PVT
05.2013 - 09.2016
- Promoted agrochemical products directly to farmers, retailers, and local influencers within the assigned territory.
- Conducted regular field visits to identify farmer needs and recommend suitable crop protection solutions.
- Supported retailers and dealers in product movement through technical guidance and product positioning.
- Organized and executed farmer meetings, product demonstrations, and field trials to build product trust and visibility.
- Collected field feedback and reported crop issues, pest/disease incidence, and product performance to the technical team.
- Built strong relationships with end-users and influenced buying decisions through product knowledge and service.
- Monitored competitor activity and gathered market intelligence to help shape local sales strategies.
- Ensured proper branding and display of products at retail points through regular visits and coordination.
- Maintained daily visit reports and updated sales performance data as per company requirements.
Development officer
BAYER CROP SCIENSE
06.2012 - 05.2013
- Managed and expanded market share for agrochemical products in assigned regions by providing technical support to farmers and distributors.
- Conducted field trials, demos, and technical presentations to showcase product effectiveness and benefits.
- Provided training to farmers, retailers, and field staff on safe and effective agrochemical product usage.
- Monitored pest and disease incidence, offering timely solutions through appropriate product recommendations.
- Collaborated with sales and marketing teams to design and implement promotional activities that drove product adoption.
- Collected and analyzed field data to evaluate the performance of products in different agricultural conditions.
- Ensured product knowledge transfer through workshops, seminars, and field-based learning sessions.
Education
MBA - Marketing
Tamil Nadu Agricultural University
Coimbatore, TN06.2015
B. Sc - Agriculture
Annamalai University
Chidambaram, Tamil Nadu09.2012
PG Dip - Ornamental Landscaping
Annamalai University
Chidambaram, Tamil Nadu06.2012
HSC - undefined
Government Higher Secondary School
Rishivandhiyam, Tamil Nadu04.2007
SSC -
St Joseph's Higher Secondary School
03.2005
Skills
- Communication
- Leadership
- Teamwork
- Problem-solving skills
- M S Office
- Market and competitive analysis
- Contract negotiation
- Team building
- Customer service
- Sales closing
- Consultative and relationship selling
- Solution selling
- Business growth and retention
Languages
Tamil
English
Hobbies and Interests
- Travel - Curious to learn new things.
- Experience new cultures.
- Meet new people.
- Reading (history novels)
- Yoga
Awards
Regional winner of the best sales award for three consecutive years in Mangalore Chemicals & Fertilizers Ltd.
Timeline
Territory Sales Manager-Marketing
YARA FERTILISERS IND PRIVATE LTD.
04.2024 - Current
Deputy Manager-Marketing
MANGALORE CHEMICALS AND FERTILIZER LTD.
05.2019 - 03.2024
Territory Sales Officer
GHARDA CHEMICALS LTD.
09.2016 - 05.2019
Territory Sales Representative insecticide
INSECTICIDES INDIA PVT
05.2013 - 09.2016
Development officer
BAYER CROP SCIENSE
06.2012 - 05.2013
B. Sc - Agriculture
Annamalai University
PG Dip - Ornamental Landscaping
Annamalai University
HSC - undefined
Government Higher Secondary School
MBA - Marketing
Tamil Nadu Agricultural University
SSC -
St Joseph's Higher Secondary School
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