ASHRITHA BH
Bangalore
Summary
Results-driven sales and distribution professional with over 6 years of experience in General Trade and key accounts Management. Proven track record of exceeding sales targets and enhancing customer satisfaction through strategic relationship building and effective negotiations. Core competencies include market analysis, team leadership, and process optimization, aimed at driving business growth. Seeking to leverage extensive industry knowledge to contribute to a dynamic sales team.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Sales Executive on Premise
Suntory Global Spirits
Bangalore
02.2021 - Current
- Works actively to build long-term relationships with potential and existing key accounts.
- Achieve brand-wise targeted sales numbers, profit, market share, and customer service levels as outlined in the agreed-upon business plans for the designated area.
- Handling the implementation of marketing promotions and events as per the Annual Activity Plan.
- Managing MOU's with relevant key accounts and ensuring the delivery against the MoU is as per the agreement.
- Identify different segments in the market, develop, and implement appropriate sales strategies for each account in close coordination with the ASM.
- Organize tasting sessions and brand advocacy programs in premium key accounts to educate bar staff about the Beam Suntory portfolio.
- Effective debtor management, as per the company's guidelines and financial policies.
- New Product Launch: Planning and Aligning with the Selling Plan.
- Timely claim settlement ensures smooth business transactions between the organization, Key Accounts, and the distributor.
Sales Executive
Hindustan Coca-Cola Beverages PVT Ltd
Bangalore
07.2019 - 01.2021
- Driving business through primary and secondary sales through different retail channels.
- Distributor management - By delivering good services to the DBs, managing the cost, and taking care of ROI.
- Team leading - Leading a team of four sales representatives, assigning them targets, focus packs, and helping them achieve the parameters.
- Driving pack-wise, category-wise, area-wise growth.
- Outlet activation and merchandising.
- New outlet addition: Adding new outlets, as well as retaining the existing customers.
- Driving the KPIs.
Education
MBA - Marketing
JNNCE College of Management Studies
Shivamogga01.2019
Master of Business Administration -
Edurite College of Management Studies
Shivamogga01.2017
Skills
- Collaborative Teamwork
- Effective Time Allocation
- Effective Leadership
- Effective communication
- Strategic Negotiation Skills
- Forecasting
- Customer Relationship Development
- Strategic Decision Making
Accomplishments
- Winner of Teacher's Grand Visibility Showdown 2024 for south India.
- Winner of House of Suntory Festive Mastery 2024 for south India.
- Successively being number one performer on premise in Karnataka by delivering more than 100% on my KPI's.
- Consistently achieving more than 95% premiumization in IMFL segment from 2022- Present.
- Engagement Committee member for Suntory Global Spirits India.
- Managing Social Media posting creatives with trade partners in Karnataka state 2021.
- Star of the stage 2021 in Beam Suntory India.
- Achieved 100% HE targets for 2020.
- Voice of Shivamogga second runner up in 2018.
Languages
- English
- Hindi
- Kannada
- Telugu
Hobbies and Interests
- Singing
- Dancing
- Social Media
- Movies
- Travelling
- Fashion
Personal Information
- Date of Birth: 03/05/96
- Marital Status: Married
Expertise
- Sales and Distribution
- FMCG Sales
- Beverage sales
- Marketing
- Event Planning and execution
- Team engagement
- Training and Development
- Data Analysis
- Key account management
- Network building
Affiliations
- In the year 2024 I have actively Participated in the digital campaign for 2 months with Oaksmith Brand team,working on Oaksmith Live and Oaksmith EBFC social media Campaign
- Planning and executing the meet and greet of EBFC with the Social Media winners,Which gave exposure to work cross functional and different stake holders.
- In 2019 I have done the Project in Hindustan Coco-Cola Pvt Ltd under the topic of "Premium Product Sales and distribution" for 2 months.
Certification
- Microsoft Excel - Udemy
- Google analytics - Google certification
- New world Whiskey - Udemy
- Critical Thinking and Decision making - LinkedIn
- Problem solving techniques
Timeline
Sales Executive on Premise
Suntory Global Spirits
02.2021 - Current
Sales Executive
Hindustan Coca-Cola Beverages PVT Ltd
07.2019 - 01.2021
MBA - Marketing
JNNCE College of Management Studies
Master of Business Administration -
Edurite College of Management Studies
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