Ashu Hattar
Director of Sales
Bangalore
Summary
Sales leader with proven ability to drive revenue growth and enhance team performance. Expertise in sales strategy, client relationship management, and market analysis. Strong focus on teamwork, adaptability, and achieving results. Known for leadership, communication, and problem-solving skills.
Overview
12
12
years of professional experience
Work History
Director of Sales - Groups, Meetings and Events
Hilton Hotels Corporation
04.2025 - Current
- Managed team of sales representatives, providing guidance, coaching and support.
- Expanded customer base by targeting untapped markets through innovative lead generation tactics and follow-up mechanisms.
- Developed high-performing sales teams through targeted recruitment, training, mentoring, and coaching activities.
- Spearheaded the adoption of cutting-edge sales tools and technologies designed to enhance team productivity and streamline workflow processes.
- Established pricing strategies to maintain competitive pricing and maximize profits.
- Collaborated with marketing teams to help sales campaigns reach target audiences.
- Resolved problems with high-profile customers to maintain relationships and increase return customer base.
- Collaborated cross-functionally with headquarters, regional and other teams nationally to maintain consistent message and experience.
Associate Director of Sales
The Ritz Carlton Bangalore
03.2024 - 03.2025
- Company Overview: Marriott International
- Developing and implementing sales strategies to increase profits and expand market share.
- Conduct Daily and weekly meetings with the sales team to review performance, goals, and objectives.
- Analysed competitor activity to develop competitive pricing models for potential clients.
- Provided training for new sales staff members on company policies and procedures.
- Oversee daily operations of the sales department including budgeting, forecasting, and staffing needs.
- Marriott International
Sr. Sales Manager
Le Meridien Gurgaon
12.2022 - 04.2024
- Company Overview: Marriott International
- Responsible for managing National Sales accounts (Corporate) for the hotel.
- Conducted daily and weekly meetings with the sales centre team to review ongoing queries, Goals, and objectives along with the Sales Centre head.
- Established relationships with key customers and industry partners to maximize profitability.
- Maintained active sales contacts with assigned National sales accounts to keep communication open and capture consistent revenue.
- Marriott International
- Internal Transfer
Sr. Sales Manager
W Goa
01.2022 - 12.2022
- Company Overview: Marriott International
- Responsible for generating leads for Social, FIT and groups based in Delhi / NCR.
- Developed and implemented sales strategies to increase profits and expand market share.
- Identified opportunities for growth within existing accounts as well as new markets.
- Marriott International
Sales Manager
Accor Hotels - Pullman & Novotel
09.2018 - 12.2021
- Catering Sales - Managing MICE, EMC 's along with associations from Delhi, NCR.
- Handled LNR portfolio post covid (2020 - 2021)
Sales Manager
Hyatt Hotels Corporation - Hyatt Regency Delhi
06.2017 - 09.2018
- Catering sales - Responsible for Sourcing, Negotiating, and contracting.
Events Executive
Accor Hotels - Pullman & Novotel
09.2015 - 05.2017
- Responsible for Coordination, Planning, and execution of events.
Service Associate
Leela Hotels & Resorts
09.2013 - 06.2015
Education
Bachelors in Science -
Indira Gandhi National Open University
Bachelors in Hotel management - undefined
Institute of Hotel Management, Gurdaspur
Certified Life Coach - Certified Wellness Coach, NLP Practitioner
NLP Coaching Academy Affiliated by International Coaching Federation
Skills
- Active listener
- Time Management
- Client relationship management
- Client acquisition
- Vendor management
- Revenue growth
- Competitive analysis
Accomplishments
- Certification in Supervisory Development Programme - Hotel Operations - The Leela Hotels & Resorts.
- Awarded with Women Leadership empowerment Award - 05/01/23
- Consistently exceeded hotel sales target by 30% for the year 2023.
- Contributed in achieving catering revenue of 42.9 Cr against the budgeted number of 34 Cr at Le Meridien Gurgaon
- Successfully completed Certified Departmental Trainer program 2023 - Marriott International.
Activities And Hobbies
- I am a passionate Dancer.
- On my journey to explore the Science of Human Behaviour.
Timeline
Director of Sales - Groups, Meetings and Events
Hilton Hotels Corporation
04.2025 - Current
Associate Director of Sales
The Ritz Carlton Bangalore
03.2024 - 03.2025
Sr. Sales Manager
Le Meridien Gurgaon
12.2022 - 04.2024
Sr. Sales Manager
W Goa
01.2022 - 12.2022
Sales Manager
Accor Hotels - Pullman & Novotel
09.2018 - 12.2021
Sales Manager
Hyatt Hotels Corporation - Hyatt Regency Delhi
06.2017 - 09.2018
Events Executive
Accor Hotels - Pullman & Novotel
09.2015 - 05.2017
Service Associate
Leela Hotels & Resorts
09.2013 - 06.2015
Bachelors in Hotel management - undefined
Institute of Hotel Management, Gurdaspur
Certified Life Coach - Certified Wellness Coach, NLP Practitioner
NLP Coaching Academy Affiliated by International Coaching Federation
Bachelors in Science -
Indira Gandhi National Open University
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