Summary
Overview
Work History
Education
Skills
Timeline
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Ashu Tomar

Faridabad

Summary

Results-driven Area Sales Manager with 7+ years of experience in achieving sales targets, controlling damage and returns, ensuring quality market coverage, and executing B2B sales plans. Skilled in new city launching, reviewing performance, and optimizing brand availability and visibility. Adept at Introducing B2B application to retailers and managing distribution networks and building strong relationships with distributors and stakeholders. Seeking a challenging role in a dynamic organization.

Overview

8
8
years of professional experience

Work History

Territory Manager

Reliance Retail
07.2022 - Current
  • Responsible for leading a team of 3 TL with 22 BDEs that is responsible for 12cr monthly turnover and servicing of 2000 retail outlets.
  • Introduced the Private label brand of the company in the market place and billed upto 1400 buyers monthly, private brand category include rices, flour, mustard oil and pulses.
  • Launched the HoReCa (Hotel,Restaurants,Canteens) and hired new team of 15 people and generate business 1crore monthly.
  • Increased the sales number of high margin items like consumer brands, staples HPC and GM.
  • Reduced damage and DSR by 28% through control.
  • Optimized brand availability and visibility resulting 25% increase in sales.
  • Achieved sales goals and service targets by cultivating and securing new customer relationships.
  • Managed revenue models, process flows, operations support and customer engagement strategies.

Area Lead Sales

UDAAN
01.2020 - 07.2022
  • Deliver monthly turnover of 15.6cr and handling a team of 4TLs with 41 BDEs and maintaining the portfolio of 5400+ retailers are onboarded on Udaan.
  • Supervised, lead and motivated team of 41 sales representatives.
  • Organize daily gate meeting for discussing previous day numbers and same day plan as well as executing the day with team.
  • Manage the cost of operation by reducing damage of warehouse and Increase the profitability of company.
  • Prepare team performance evaluation report with assistance from performance analyst for submission to senior management during meetings.
  • Launched Palwal city and generate additional sale by 1.20cr monthly.
  • Formulated and executed sales plan - Area wise, SO wise, Brand wise, SKU wise.

Team Leader

UDAAN
10.2018 - 12.2019
  • Launched faridabad town to introduce Udaan and build the team to generate sale.
  • Handling the team of 12 people in the allotted territory.
  • Helding the daily gate meeting of team in morning to discussing the day plan and executing plan.
  • Maintaining the basic hygiene&discipline in team.
  • Help in making the merchant segments like badshah merchant, super store and mitr store, these are categories of merchants.
  • Grew allotted territory by value and buying frequency of buyers.
  • High margin vertical sale increased up to 30% through drives.
  • Problem solving by visiting the market with poor performer.
  • Keep motivated the team towards their incentive and help to make them achieving the target.

Sales Officer

MRS. BECTOR FOOD SPECIALITIES LTD (Cremica)
08.2015 - 10.2018
  • Develops Sales plans to achieve or exceed the monthly sales objectives for the company.
  • Develop and maintain an efficient distribution network to ensure the comprehensive availability of company’s products and services across the region to achieve or exceed the sales targets.
  • Channel Management to improve productivity and sales capabilities.

Education

BBA - Sales And Marketing Education

OPJS University
Rajasthan
05.2015

Skills

  • Tableau
  • Sales Planning
  • Distribution Management
  • Market Analysis
  • Team Management
  • Negotiation
  • Client Base Retention
  • Microsoft Outlook
  • Staff Management
  • Microsoft Office

Timeline

Territory Manager

Reliance Retail
07.2022 - Current

Area Lead Sales

UDAAN
01.2020 - 07.2022

Team Leader

UDAAN
10.2018 - 12.2019

Sales Officer

MRS. BECTOR FOOD SPECIALITIES LTD (Cremica)
08.2015 - 10.2018

BBA - Sales And Marketing Education

OPJS University

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Ashu Tomar