Ashutosh Bajpai
Kanpur,UP
Summary
Growth leader with 3+ years of experience driving revenue, scaling new verticals, optimizing CAC, and shaping product & content strategy across EdTech and Media Tech (US market). Proven track record of taking new genres from 0 → multi-million ARR, leading high-performing teams, building data-driven playbooks, and improving acquisition, retention, and monetization. Experienced in working with cross-functional teams (Product, Ops, Data, Performance, Creative) and executing full-funnel growth strategies backed by consumer insights.
Overview
4
4
years of professional experience
Work History
Growth Manager, US Business
Pocket FM
08.2024 - Current
- Conducted deep market research across 100+ top-performing shows (Netflix, Amazon, Kindle, Apple Podcasts) to decode genre/trope preferences for the U.S. audience, forming the foundation of Pocket FM’s U.S. content strategy.
- Built data-driven content & marketing playbooks enabling better product-market fit, improving user engagement and retention across new launches.
- Scaled a new genre launched in May 2025 from 0 → 10 within months; contributed to growth of $2M monthly revenue, targeting $5M by Jan 2026; optimized scripts for 5 key shows achieving ideal CAC, high retention, and 150% M6 recovery.
- Worked closely with Hollywood writers & creative teams during a 2-month assignment in the Los Angeles office; improved ad-script quality and scaled scripts up to $1.5M potential per script (vs. $200K average in India).
- Reduced marketing CAC by 30% (from $12 to $8 per result) for live-action content by improving ad creative quality and relevance.
- Delivered 44% overall CAC reduction by optimizing GenAI asset production & live-action pipeline via 30% CPM reduction and 20% uplift in script retention leading to ~40% revenue increase.
Manager , Strategy and Growth
Masai School
05.2022 - 07.2024
Operations & Product Strategy
- Designed and implemented Masai 3.0 curriculum by restructuring courses into DSA, Coding, and English Fluency; seamlessly integrated into existing systems.
- Revamped curriculum delivery for 200+ English-deficient learners, partnering with external agency (Utter).
- Analyzed academic & financial performance of 500+ students to build tailored support systems.
- Achieved 90% accuracy in placement preparation by optimizing resume, portfolio, GitHub, interviews & project criteria; forecasted placement-linked revenue with 80% accuracy.
- Led creation of the Interview Selection Criteria & Question Handbook; conducted 500+ mock interviews with industry experts.
- Reduced manual operations by 90% by delivering the MUI product within 15 days and defining requirements for the new LMS to save 70% operational bandwidth across teams.
- Co-led a 3-member core team that generated 50% of total Masai revenue within 6 months through a new flagship program.
- Improved referral, drip campaign, and lead qualification processes, outperforming sales forecasting by 60%.
- Outsourced and operationalized an AI-driven resume-building pipeline to scale student placement outcomes.
- Led a 24-member sales team, achieving a record-breaking ₹1.4 Cr monthly revenue.
- Maintained 70%+ student retention through EMI & payment support mechanisms, generating ₹1.2 Cr revenue from 180+ students.
- Identified a new recovery-based revenue stream worth ₹16 lakhs, contributing 10% to Masai’s total revenue.
Education
Bachelor of Technology -
Indian Institute of Technology
Kanpur, India05-2022
Timeline
Growth Manager, US Business
Pocket FM
08.2024 - Current
Manager , Strategy and Growth
Masai School
05.2022 - 07.2024
Bachelor of Technology -
Indian Institute of Technology
Position of Responsibility
Leadership Strategy & Partnerships Impact
Head of Marketing – Antaragni ’21, IIT Kanpur
Apr 2021 – Apr 2022
- Core member managing one of Asia’s largest cultural festivals with a ₹1.5 Cr budget.
- Led a 4-tier team of 120 members for marketing, sponsorships & PR across 20+ shows & 50+ events.
- Closed ₹80 Lakhs+ in corporate sponsorships by leveraging 800+ IG influencers & 15+ celebrities.
- Launched the “Kairos Screen” flagship event achieving 40M+ impressions with high-profile celebrity presence.
- Increased PSU sponsorships by 7X through trend-based strategy & outreach.
- Introduced 10+ new services for brand communication & interaction design.
- Boosted festival reach by 1.8X across 5 major social platforms & 10+ mass media channels.
- Set up growth frameworks ensuring 20% annual sponsorship growth over 5 years.
- Maintained relationships with 150+ corporates and 50+ Govt. organizations.